Push–pull strategy

developing a marketing program that aims to reach target consumers most effectively and efficiently. It involves development of different marketing strategies such as advertising campaigns, public relations, and sales promotion, among many others. Through the above-mentioned marketing strategies, IMC can implement "pull" and "push" promotion strategies. Push strategies include promotions that are directed to consumers, "pushing" them to subscribe or buy a specific product, service, and in the case of information

According to Pawar and Driva (2000), not every firm is ready to embrace e-commerce as it could lead to serious security, legal and financial problems. Back in early 2000s those hurdles of e-commerce limited the confidence of companies in terms of Internet-based business integration (Prasad et al., 2000). The research by Quayle (2002) revealed that small and medium enterprises (SMEs) in the UK would generally focus on waste management rather than adopting e-commerce. Moreover, some critics even predicted

Create the domestic and global product branding strategy. My company Comfort Cakes by Lynda would specialize in making cakes for events such as birthdays, weddings, anniversaries and other special events. The main specialty that it would offer is the wide range of tastes and designs which may be unknown to the local consumers. My company should also adapt to the best quality standards so that maximum consumer satisfaction is guaranteed. Comfort Cakes by Lynda will experiment with new fusions of

Soren must make its decision on a push and pull strategy to best salvage what remains of the current year and position Coracle for next year’s selling season. Reaching the goal of $1.5 million in sales of Coracle has become increasingly unrealistic, so it is important to at least see more improvement in the amount of sales for the rest of the year. Because of such poor sales performance in the first half of the year, Soren must choose the channel management strategy requires minimal investment and

In this essay the method of production, Just-In-Time (JIT), will be examined. The historical background of JIT and its impact on the manufacturing industry will also be discussed. An important highlight of this paper will be the discussion of push versus pull and how it relates to JIT. Lean manufacturing and its relation to JIT will also be addressed. Finally, the relationship between JIT and a Kanban manufacturing system will be highlighted. Information from scholarly research will be utilized to

Introduction “A distribution channel strategy enables us to sell to customers in geographical areas or market sectors that the direct sales team cannot reach. We can choose from a number of distribution channels, including wholesalers, retailers, distributors and the Internet. Each channel gives us different options for dealing with customers and prospects. However, to ensure that our distributors operate effectively on our behalf, our strategy must incorporate the right level of control and support

Just In Time (JIT) Just in time (JIT) is a production strategy that strives to improve business efficiency and decrease waste by receiving goods that only needed in production process, thereby reducing inventory costs. JIT is a long term approach to process improvement which defines how inventory is viewed and how it relates to management. The philosophy of JIT is storage of unused inventory is a waste of resources and advocated inventory should come at the right time, in the right place and in the

Branding, Pricing, and Distribution Clear Vision Inc.'s Background Clear Vision, Inc.'s core competency is provision of traditional contact lenses. In a bid to satisfy the needs of its increasing range of customers, it has undertaken to focus on creating conventional liquid drop contact lenses. Its customers are transforming from wearing the traditional contact lenses to liquid drop lenses. It intends to use state of the art technology to create liquid lenses. Its opportunities and strengths are

1. INTRODUCTION Gossip-based algorithm plays a major part for distributing simple and efficient information in large networks. One of the examples of gossip-based algorithm is rumor –spreading model. It is also called as rumor mongering. It is introduced by Daley & Kendall (D K model) in the context of duplicated databases. The rumor spreading algorithm is an example of epidemic process. It is mainly used to examine in the view of mathematics. The algorithm follows synchronous rounds. The main aim

has Altera modified its strategy? Why? Altera learned a hard lesson in inventory management after losing $115 million worth of inventory in the 2000-2001 timeframe. Altera produced its programmable logic devices and stocked them in warehouses waiting for customer demands. Their thought was to provide a cost advantage to their customers by having readily available stocks. Altera also leaned forward to help customers by building new products from specs. This push strategy backfired, and resulted