Segmentation Essay

EXECUTIVE SUMMARY JHTL is a unique clothing and accessories store aimed at the cowboy/cowgirl population in the Texas Panhandle. We are here to provide rodeo style products to our clientele. It is the goal of JHTL to become the Texas Panhandles top rodeo retail store. We hope to obtain both high profits and a reputation for great customer satisfaction by offering a large variety of high quality and rare products to our customers. Located in downtown Canyon, we provide a central location for the

Introduction Our concept is to provide an ultra luxury product and service to the market for consumption. Our product is named “The Canadian Beaver Express” and our mission is to offer an elegant and luxurious train ride experience using our first class product and excellent services that will evoke a strong sense of association as in history, heritage and decadence of a leisurely ride. This ultra luxury train service will run across Canada. However, in the initial stages we offer an all inclusive

Introduction 2 Part A – Competitive Analysis 2 NAICS Coding System 2 Top Five Companies in Canada 3 Reitmans Canada Limited – Hoover’s Report 5 Products and Product Lines 5 Part B – Customer Segmentation 6 Segment #1 - Newly Entering Women in Business (NEWBS) 6 Demographic/Geographic: 6 Psychographic: 6 Behavioural: 6 Segment #2 - Empowered Former Fatties 7 Demographic/Geographic: 7 Psychographic: 7 Behavioural: 8 Segment #3 - Hopeless Husbands 8 Demographic/Geographic: 8 Psychographic:

financial growth from the University. This gives Old Venice the perfect opportunity to become renowned for its unique, diverse style. Old Venice will be successful by providing its diverse menu, eclectic atmosphere, and a downtown location. Market Segmentation • The Business Professional o Individuals are hard-working and often stay

Finally 22 will be providing clients both trendy styles and quality clothing when it comes to today’s apparel stepping up a notch from the mass market items that wear quickly compared to better quality items that last a lifetime. For the fashion savvy minded consumer the clothing lines will concentrate on current trends and accessories for changing the looks easily from casual to dressy. The basics of building a wardrobe that’s ready for any occasion is to shop with the current trends in mind and

JBC’s market area and segmentation The market of Jones Blair can be divided to two groups: Dallas-Fort Worth area and Non Dallas-Fort Worth JBC’s potential segment(s) and strategy In order to reach these business goals at a time when growth is nonexistent, Jones-Blair must take immediate action and increase their sales team and refocus their sales energies. Jones Blair is a regional paint manufacturer that has to compete in a mature market (sales growth are expected to be the general

Our efficiency in preparation would soon reflect into our audience’s response, especially with the delightfully booming amount of responses received the first day we opened our registration to the public. On April 24, we used Noah as a test registration before opening the registration to the public the following day, this still meant that there was one less person in the market. Then, on April 25, we opened registration to the public and informed them of it through an advisory announcement for the

If we are to fully understand competition within a market, we must identify how business dynamics evolve over time and know the conditions that encourage or deter entry within a market. Entry is defined as the beginning of production and sales in a market (Besanko et al), with new firms incentivised to enter by the potential profits available within an industry. However this threat of entry is limited through the structural and strategic barriers embedded in the market, which limit the profitability

MARKET SEGMENTATION AND ITS TYPES Table of Contents Definition 3 Steps in Segmentation Process 3 Segmenting Consumer Markets 3 Geographic Segmentation 4 Demographic Segmentation 5 Psychographic Segmentation 5 Behavioral Segmentation 5 Using Multiple Segmentation Bases 6 Bibliography 8 Definition Market segmentation is essential for creating value of the product in the minds of customers and consumers. Market segmentation is the process of dividing the target market into subgroups

1.0 Executive Summary BLG Athletic Apparel is a sports apparel retailer based in Worcester, Massachusetts. BLG offers the most comprehensive selection in town. By offering the most complete selection as well as a knowledgeable support staff, BLG will quickly gain attention in the market and grab a share of the market. Worcester was chosen because of its diverse, active population. Worcester is full of people who are looking to sport to better themselves and social interactions. BLG Athletic Apparel