Pricing and cost management Huron Lago and Flashdance SOLUTIONS

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University of Illinois, Chicago *

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326

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Accounting

Date

Apr 3, 2024

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docx

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ACTG 326: Cost Accounting – Spring Semester 2024 Pricing considerations: Applications Contents PART 1: Short-term pricing .......................................................................................................................... 2 Huron Company ....................................................................................................................................... 2 PART 2: Long-run pricing decisions using market-based pricing .................................................................. 3 Lago Company ......................................................................................................................................... 3 PART 3: Long-run pricing using cost-plus pricing ......................................................................................... 4 Flashdance Company ............................................................................................................................... 4 b05da3820f73ccc84533385078378cd618c3fcc2.docx - 1
ACTG 326: Cost Accounting – Spring Semester 2024 PART 1: Short-term pricing Huron Company Huron Company has a current production capacity level of 200,000 units per month. At this level of production, variable costs are $0.60 per unit and fixed costs are $0.50 per unit. Current monthly sales are 173,000 units. Lord Company has contacted Huron Company about purchasing 20,000 units at $1.00 each. Current sales would not be affected by the special order, though the order requires additional setup of $1,500. Required: 1. What is the net cost or benefit if Huron accepts the special order? Incremental revenue $ 20,000 20,000 units * $1/unit Incremental variable cost -12,000 20,000 units * $0.60/unit Incremental contribution margin $ 8,000 Incremental fixed cost -1,500 Incremental operating income $ 6,500 2. What qualitative considerations should Huron Company take into account before accepting the order? Will other customers find out about the special pricing? How will Huron respond if Lord returns for another order, and wants similar pricing? How likely is it that Huron would receive an alternative, better-priced opportunity? b05da3820f73ccc84533385078378cd618c3fcc2.docx - 2
ACTG 326: Cost Accounting – Spring Semester 2024 PART 2: Long-run pricing decisions using market-based pricing Lago Company Lago Company is considering introducing a new product to its existing product lineup. If Lago produces the product, they expect to produce 1,000 units at a market price of $150 per unit. Lago Company has identified the following incremental costs for the production of its new product: Direct materials $35,000 Direct labor 25,000 Variable indirect production costs 30,000 Fixed indirect production costs 15,000 Variable selling and administrative costs 7,500 Fixed selling and administrative costs 12,500 Total costs $125,000 Required: 1. Suppose Lago Company wishes to generate $50,000 in operating income from the new product. a. What is the target cost per unit of the product? Target revenue $150,000 1,000 units*$150/unit -Target costs 100,000 Fill in the difference Target OI $ 50,000 From above in (1) Per unit target cost = $100,000 (from Target costs above)/1,000 units = $100/unit b. Assuming that product costs cannot be adjusted, will Lago launch the new product? Why or why not? No, because the total target costs ($100,000) are less than the projected cost of $125,000. This is the same as saying no, because the target cost per unit is $100 is less than the projected cost per unit of $125 ($125=$125,000 total expected costs/1,000 units). 2. Suppose instead that Lago Company has a requirement that each product yield an operating income of at least 15% of the revenues from the product. a. What is the target cost per unit of the product? Target revenue $150,000 1,000 units*$150/unit -Target costs 127,500 Fill in the difference Target OI $ 22,500 15%*150,000 Per unit target cost = $127,500 (from Target costs above)/1,000 units = $127.50/unit b. Assuming that product costs cannot be adjusted, will Lago launch the new product? Why or why not? b05da3820f73ccc84533385078378cd618c3fcc2.docx - 3
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