Pricing and cost management Huron Lago and Flashdance SOLUTIONS
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ACTG 326: Cost Accounting – Spring Semester 2024
Pricing considerations: Applications
Contents
PART 1: Short-term pricing
..........................................................................................................................
2
Huron Company
.......................................................................................................................................
2
PART 2: Long-run pricing decisions using market-based pricing
..................................................................
3
Lago Company
.........................................................................................................................................
3
PART 3: Long-run pricing using cost-plus pricing
.........................................................................................
4
Flashdance Company
...............................................................................................................................
4
b05da3820f73ccc84533385078378cd618c3fcc2.docx - 1
ACTG 326: Cost Accounting – Spring Semester 2024
PART 1: Short-term pricing
Huron Company
Huron Company has a current production capacity level of 200,000 units per month. At this level of
production, variable costs are $0.60 per unit and fixed costs are $0.50 per unit. Current monthly sales
are 173,000 units. Lord Company has contacted Huron Company about purchasing 20,000 units at $1.00
each. Current sales would not be affected by the special order, though the order requires additional
setup of $1,500. Required:
1.
What is the net cost or benefit if Huron accepts the special order?
Incremental revenue
$ 20,000
20,000 units * $1/unit
Incremental variable cost
-12,000
20,000 units * $0.60/unit
Incremental contribution margin
$ 8,000
Incremental fixed cost
-1,500
Incremental operating income
$ 6,500
2.
What qualitative considerations should Huron Company take into account before accepting the order?
Will other customers find out about the special pricing?
How will Huron respond if Lord returns for another order, and wants similar pricing?
How likely is it that Huron would receive an alternative, better-priced opportunity?
b05da3820f73ccc84533385078378cd618c3fcc2.docx - 2
ACTG 326: Cost Accounting – Spring Semester 2024
PART 2: Long-run pricing decisions using market-based pricing
Lago Company
Lago Company is considering introducing a new product to its existing product lineup. If Lago produces
the product, they expect to produce 1,000 units at a market price of $150 per unit. Lago Company has
identified the following incremental costs for the production of its new product:
Direct materials
$35,000
Direct labor
25,000
Variable indirect production costs
30,000
Fixed indirect production costs
15,000
Variable selling and administrative costs
7,500
Fixed selling and administrative costs
12,500
Total costs
$125,000
Required:
1.
Suppose Lago Company wishes to generate $50,000 in operating income from the new product. a.
What is the target cost per unit of the product?
Target revenue
$150,000
1,000 units*$150/unit
-Target costs
100,000
Fill in the difference
Target OI
$ 50,000
From above in (1)
Per unit target cost = $100,000 (from Target costs above)/1,000 units = $100/unit
b.
Assuming that product costs cannot be adjusted, will Lago launch the new product? Why or why not?
No, because the total target costs ($100,000) are less than the projected cost of $125,000. This is the same as saying no, because the target cost per unit is $100 is less than the projected cost per unit of $125 ($125=$125,000 total expected costs/1,000 units).
2.
Suppose instead that Lago Company has a requirement that each product yield an operating
income of at least 15% of the revenues from the product.
a.
What is the target cost per unit of the product?
Target revenue
$150,000
1,000 units*$150/unit
-Target costs
127,500
Fill in the difference
Target OI
$ 22,500
15%*150,000
Per unit target cost = $127,500 (from Target costs above)/1,000 units = $127.50/unit
b.
Assuming that product costs cannot be adjusted, will Lago launch the new product? Why or why not?
b05da3820f73ccc84533385078378cd618c3fcc2.docx - 3
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