Rhetorical Analysis- Rough Draft- Upstate Pride Organization-India Young (4)

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Logos & Ethos Within Upstate Pride SC Upstate Pride SC is a non profit organization that advocates and acts as a safe haven for the LGBTQ+ community of the upstate region of South Carolina. Upstate Pride SC’s mission statement states the following: “Upstate Pride SC empowers people of all gender expressions and sexual identities in the Upstate of South Carolina by promoting acceptance through education, advocacy and networking.”(Upstate Pride SC, History & mission ) They promote advocacy by hosting fundraisers, charity events, hosting parades, and many more. Upstate Pride SC is both a credible and trustworthy organization, and supported by many members of the LGBTQ community. In the following image Upstate Pride SC uses the communication concept of Ethos by demonstrating that they are a credible organization by stating their certifications as a non profit organization by having the following as footer on their website: “Upstate Pride SC is a 501(c)(3) non-profit organization under the Internal Revenue Service Code of 1986 and the State of South Carolina.”(Upstate Pride SC, History & Mission) Having this displayed on their website on multiple occasions allows the viewer or reader of this website to understand that the organization has been certified with the State of South Carolina and the Internal Revenue Service as a legitimate non-profit organization. This certification is very important to have demonstrated on Upstate Pride SC’s website, within mind that you are given the choice to leave donations that are stated by the organization to help operate as a non-profit organization effectively. Furthermore, this organization continues to use the literary device of Ethos through social media by essentially selling the idea that they are indeed empowering people of many different gender expressions, sexualities etc. The photo below supports the act of Upstate Pride SC using Ethos throughout social media specifically through the social media platform Instagram . The photo depicts a flier for a now past Drag Show. This also supports the idea of acceptance through advocacy and networking, that is claimed in the organization’s mission statement.

In addition, Upstate Pride SC uses the communication concept of Logos throughout the course of the organization’s website and through their social media posts. Referring back to the organization’s mission statement, the organization claims to “empower people of all gender expressions and sexual identities in the upstate of South Carolina”. This claim is supported very well through the different events that are listed throughout the website and then displayed via the organization's social media in the form of pictures and on through different posts. The following image is an upcoming event in Greenville South Carolina during the month of June that highlights Black Pride in the Black Community. This event and many other events are found on Upstate Pride SC’s “ Events '' heading ,following the subheading “ Annual Festivals ”. Having events as such would add to the organization's display of kairos. This would successfully draw in potential guests who might identify as a minority, and may support the organization after they see the evidence of numerous minorities being represented. Lastly another claim this organization has stated is the following “As a non-profit organization, we are fueled by the generosity of those we serve – people of all gender expressions and sexual identities. The Pride community has come a long way, but the road ahead is still long, and the need for support is as strong as ever. Make a tax-deductible donation today to help provide advocacy, education, and networking opportunities to the still under-served Upstate Pride community.”(Upstate Pride SC, Donate ) Having this listed on Upstate Pride SC’s website would certainly appeal to the emotion of readers. The use of Pathos would convince viewers to donate to this cause. If you chose to donate to Upstate Pride SC, you would be redirected to a donation page that is used via Paypal that then would allow you to give a donation amount of your choice. It is clear through this analysis that the communication concepts of Ethos ,Logos,Kairos and finally Pathos are demonstrated throughout the non-profit organization Upstate Pride SC’s website and social media page via Instagram . They have continued to demonstrate these concepts successfully by actively promoting advocacy through hosting fundraisers, conducting charity events, hosting parades for minorities within the lgbtq community and many more. Upstate Pride SC has shown throughout the numerous explicit examples mentioned in this analysis that as an organization they are not only appealing to the emotions and vulnerability of many members in the LGBTQ community; but they are also using reasonable logic and strategically while simultaneously drawing in new and existing members of the LGBTQ community. References: - Paypal. (n.d.). Donate to Upstate Pride SC . Digital Wallets, Money Management, and More. Retrieved March 31, 2023, from https://www.paypal.com/donate?hosted_button_id=5TRMS5SMPSJKG

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