quiz 2 (mass comm)

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Glendale Community College *

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101

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Arts Humanities

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Feb 20, 2024

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docx

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3

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quiz 2 questions & answers 1. What are some of the ideas that have been floated to protect newspapers in the future? (if copy/paste, reword/paraphrase or put your own answer) a. Ideas like newspapers being used in education, healthcare, and other services have been discussed to protect newspapers in the future. 2. Newspapers became a mass medium in the ________________________ era. a. Penny press 3. Frederick Douglass was a former slave who started an antislavery newspaper called the North Star in Rochester, N.Y. in 1847. a. True 4. Mainstream newspapers of the 19th century appealed to audiences such as African Americans, Hispanic Americans, Asian Americans and Native Americans. a. False 5. Ad revenue has declined rapidly in recent years and Internet ad sales have not been able to fill the gap. a. True 6. The combination of the telegraph and newspapers turned news into a salable commodity in the 1830s. a. True 7. ______________________ hired women, including Nellie Bly, and crusaded for women's rights. a. New York World 8. Which medium played the biggest role in sustaining democracy? a. Newspapers 9. Declining readership, especially among old people, is the biggest threat to newspapers. a. False 10. Hearst and Pulitzer sensationalized the news during the Yellow Journalism era of the late 1800s, but also emphasized investigative stories and human interest. a. True 11. Which magazine department produces non-advertising content in the magazine? a. Editorial
12. Magazines played a limited role in transforming the U.S. from a producer society to a consumer society. a. False 13. Many of the most successful magazines in the 19th century America were targeted at women. a. True 14. Which two magazines were conceived as online only magazines? a. Slate and salon 15. TV guide was successful in the 1950s because many newspapers weren't offering listings for TV shows. a. True 16. The word magazine is derived from the French word for "storehouse," magazine, because they were considered storehouses of information. a. True 17. Which of the following had an effect on the growth in magazines at the end of the 19th century? a. 18. In what ways are online magazines different from print magazines? (choices are: they use innovative layouts only possible online, they use interactive 3-D models, readers can click to an online store and purchase something after reading about it, they feature video and audio.) a. All of the choices are correct 19. Who said in a 1906 speech, "The men with the muck rakes are often indispensable to the well being of society; but only if they know when to stop raking the muck." a. President theodore Roosevelt 20. Which two magazines have the largest circulations? a. AARP: The Magazine and AARP Bulletin 21. What is an instant book? a. A topical book that is published quickly after a major event, like the death of Franklin D. Roosevelt, or the election of Barrack Obama. 22. The best way to describe the book industry is an
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