midterm 2

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Ivy Tech Community College, Columbus *

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110

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Arts Humanities

Date

Dec 6, 2023

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pdf

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11/29/23, 12:40 PM Midterm Exam Part 2 - Essay : 51P-Fall 2023-Art Appreciation https://ivylearn.ivytech.edu/courses/1209158/quizzes/4299761?module_item_id=45447077 1/5 Midterm Exam Part 2 - Essay Due Nov 19 at 11:59pm Points 60 Questions 4 Available until Dec 17 at 11:59pm Time Limit 60 Minutes Instructions Attempt History Attempt Time Score LATEST Attempt 1 60 minutes 60 out of 60 Score for this quiz: 60 out of 60 Submitted Nov 19 at 6:16pm This attempt took 60 minutes. Before you begin this exam, please be sure your computer is in good working order and you have a strong internet connection. You will not be allowed to return to your exam if you leave it for any reason, this includes losing internet connection. Essay TIPS: You need to be able to show YOUR KNOWLEDGE throughout the whole exam... not just to be a reflection of the author's words. Therefore, credit will not be given to answers that are word-for-word quotations from the textbook or any other source. Please consider this as you are formulating your responses! Failure to meet these requirements will result in a failing grade for the question. When you are responding to Essay questions, remember the use of proper grammar, spelling, punctuation and capitalization are required. One or two words responses are not considered a complete response. Time Frame: You will have 60 minutes to complete this portion of your Midterm, Canvas will automatically submit your exam after 60 minutes have passed. You must complete this portion of the exam in one sitting. Once you submit this exam you will not be able to go back into your exam. 4 Essay questions worth 15 points each.

11/29/23, 12:40 PM Midterm Exam Part 2 - Essay : 51P-Fall 2023-Art Appreciation https://ivylearn.ivytech.edu/courses/1209158/quizzes/4299761?module_item_id=45447077 2/5 15 / 15 pts Question 1 Your Answer: Altering color can change the message communicated. For example, an air conditioning manufacturer would tend to associate itself with a cool color like blue. Choose a product logo and propose a color change. Explain how its message may change as a result. The normal Coca Cola color is red, which is a color that immediately draws attention, which is a very important thing if you want to sell a product. The color red is strong and powerful, and very stimulating. When it comes to selling a product, stimulating the brain is important for companies, so costumers are attracted to their products. The red in the Coca Cola logo in particular, it invites you to buy their drinks, perhaps you may think they make you feel energetic and good. If we were to change the color to green, for example, the message would be different. Green is a relaxing color, often found everywhere in nature. In contrast to red, we are used to seeing green everywhere, so it would not immediately grab our attention. However, because green is associated with nature and certain vegetables, it could send the message that the Coca Cola products are healthy and safe to consume. Green is refreshing, soothing and relates to wellbeing. A person could think that the Coca Cola drinks could provide those same feelings to them. 15 / 15 pts Question 2 Compare ancient Greek ideal human proportions with the art of the Yoruba. In your opinion, which culture uses proportions that are most descriptive of the human figure? Why?

11/29/23, 12:40 PM Midterm Exam Part 2 - Essay : 51P-Fall 2023-Art Appreciation https://ivylearn.ivytech.edu/courses/1209158/quizzes/4299761?module_item_id=45447077 3/5 Your Answer: The ancient Greeks idealized human proportions based on the Golden Ratio, aiming for mathematical perfection in their art. The Yoruba people represented human figures with emphasis on social and spiritual beliefs, often exaggerating certain body parts to signify their cultural significance. Personally, I believe the Yoruba's approach provides a more realistic and diverse portrayal of the human figure. The ancient Greeks had a well-defined system of ideal human proportions they applied throughout their art. These proportions adhered strictly to a mathematical relationship called the Golden Ratio, where they compared specific body parts to others based on this ratio to establish the ideal human form. This approach often led to figures that were more idealistically perfect than realistically accurate. On the other hand, the Yoruba people of West Africa had a distinctly different approach. Their art did not adhere strictly to mathematical proportions but was instead more representative of social and spiritual beliefs. Their figures often had exaggerated body parts, such as the head, to denote significance within their culture. In my opinion, the Yoruba's approach is more descriptive of the human figure's inherent variety and uniqueness as it captures the diversity and individual's personal characteristics beyond mere physical proportions. 15 / 15 pts Question 3 Your Answer: In Caravaggio’s The Calling of St. Matthew , the artist used light and dark values to emphasize Christ’s hand. Why did the artist draw our attention to the hand? What other features in the work are emphasized with light and darkness?

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