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The Art of Rhetoric: Persuasive Techniques in Advertising
CGI Masterpiece Unveiled in City Walk Dubai
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https://video.adsoftheworld.com/lwoicgcncvcuskjmqa99w3yr24kz.mp4)
The advertisement, 'CGI Masterpiece Unveiled in City Walk Dubai,' is a remarkable illustration of digital advancement produced by Nissan Middle East. The CGI video displays the famous Patrol lineup played against vibrant and amusing environments in City Walk Dubai. The digital display combines modern technology and artistic design, showcasing the Patrol's strong elegance and advanced features. The use of high-resolution 3D modeling and photorealistic displays enhances the immersive quality of the campaign, setting a new standard for in-car advertising.
The advertisement, targeting potential buyers, successfully uses pathos and logos as rhetorical appeals to captivate the viewer. The emotional appeal, or pathos, is evident in the presentation of the Patrol in a vibrant and amusing environment (
Nissan Middle East: CGI Masterpiece Unveiled in City Walk Dubai • Ads of the World
TM
| Part of the Clio Network
, n.d.). Captivating visual displays and engaging narration aim to create feelings associated with adventure and originality. The desert landscape and suspended vehicles also enhance a feeling of excitement and adventure, establishing a psychological connection with the viewers (
Nissan Middle East: CGI Masterpiece Unveiled in City Walk Dubai • Ads of the World
TM
| Part of the Clio Network
, n.d.). City Walk Dubai, as the venue, provides a sense of elegance and ambition, intensifying the emotional allure.
A detailed illustration of the technical features of CGI shows the use of logical appeal and logos (
The Art of Rhetoric: Persuasive Techniques in Advertising
, n.d.). The advertising shows high-resolution 3D modeling and realistic visualization, proving the sophisticated
