Visual Art Project FINAL STAGE ONE

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Liberty University *

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501

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Arts Humanities

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Apr 3, 2024

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ARTS 209 V ISUAL A RT P ROJECT : S TAGE O NE A SSIGNMENT I NSTRUCTIONS I NSTRUCTIONS After brainstorming, fill in this document with your project plans and submit the document as a PDF to Canvas saved as LastnameFirstname_cognitive_part1.pdf . Be sure to review the project grading rubric before submission. 1. Target Audience Description: I want to focus on Adolescents aged 12-17, with a diverse cultural background, likely in middle to high school, with varying levels of income (generally dependent on their guardians), and in the life stage of early development and identity formation. This age group is typically tech-savvy and highly engaged with social media. They value inclusivity and form their beliefs and opinions on various matters. Interests may include music, gaming, content creator, social media influencers, and sports. They are likely to be influenced by peers, trends, and social causes that resonate with their desire for fairness and justice. 2. Message Summary: To persuade adolescents aged 12-17 to practice safe and responsible online behavior while exploring the vast digital world. 3. Research/Development – Communication Process : For my message to resonate with teens, I’ll use vibrant, relatable imagery and language that speaks their digital lingo. Think of dynamic graphics and bold colors that grab attention such as fluorescent or neon maybe, paired with interactive elements to keep them engaged. I’ll use symbols they recognize, like a shield for safety or a lock for privacy, hearts for positivity and social media apps that they’re familiar with which are universal in the online world. The visuals won't directly mimic any existing company, but they'll have that fresh, modern vibe that's common in youth-oriented tech brands. The reaction I’m aiming for is empowerment and a sense of responsibility. I want them to feel like they're in control of their digital footprint. The tone will be positive and uplifting, I’ll prompt them to think critically about their online actions. The artwork will have elements that encourage a proactive approach to digital safety like a character confidently navigating a maze or puzzle. As for display, a mix of online ads and social media visuals would be ideal; Plus, I can take advantage of the shareability factor on these platforms to amplify our message. What aspects of your art (imagery, colors, words) will you use to communicate your message to your audience? What does this imagery mean to your target audience? Will your imagery/text be like the images that an existing company, cause, or concept uses? What type of reaction do you want your target audience to have when viewing this imagery and how will you achieve this? Page 1 of 4

ARTS 209 What tone will your artwork have? Will it be encouraging or negative? Will it prompt a purchase, an emotion, or an action? Specifically, what about your visual art will accomplish this? What medium will you use to communicate with your audience (paint, digital art program, photography, etc.)? How is this medium well suited for your target audience? Where will your artwork be displayed? Will it be a physical painting in a coffee shop, an online advertisement, a greeting card, an album cover, or a street mural? How will the physical or virtual space of the artwork be able to reach your target audience? . 4. Research/Development – Mental Activities: After reading the Read Item from Module 3: “Theories of Visual Communication”, fill out the development information in the sections below. Be sure to include plans to account for 3 of the mental activities that can affect visual perception. For each of your selected mental activities, briefly define the activity and your plan for how to counteract the mental activity within your project. These plans should be specific concerning the visual design and imagery you plan to use in your art project, as well as your target audience. Memory: A bold, memorable visual and maybe repeated motifs that'll help teens recall the message about digital safety. a catchy tag line or a unique character that pops up. Projection: Since teens often project their own experiences onto what they see, I’ll create relatable scenarios in the visuals. By depicting diverse situations teens might find themselves in, we can guide them to safer online habits. Expectation: I’ll subvert expectations with the visuals, like showing the positive perks of a strong password through a fun, unexpected animation. This can help change their mindset towards online safety measures. Page 2 of 4

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