MBA Module 5

Q1. Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding the purchase behavior? Give examples (Word limit 250)   Q2. What is active perception and how it is created. How it helps marketer in designing the advertisement. Explain your answer by giving examples (Word limit 250)

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Please help me with this question. Very simple answer is needed and no word limitation. Question: Provide survey questions to measure each of the constructs that follow. Before you construct the measure, consult a source book to find a concise definition of the construct. Relate the definition and then provide the survey question. 1.Brand loyalty 2.Intention to purchase 3.Importance of “value of the price” 4) Attitude toward a brand 5)Recall of an advertisement

Q1.      What can a mobile phone marketer do to take a more proactive approach to the changes in the marketing environment? Discuss specific forces, including macro-environmental and micro environmental forces? (250-300 words)                                                Q2.      How and why might the duration of the decision-making process and the extent of information search differ between the different types of consumer buying decision behavior? Relate to real-life examples from your experience. (150 words)

1- __ may be used to analyze positioning statements of the organization through its advertisement over a period. A-content analysis B- trace analysis C- personal observation D- mechanical observation

Exploring Paid or Sponsored Placement Online Advertising   1. Use a search engine to find the online advertising webpages on the following websites:   Google AdWords Bing Ads Facebook 2. You want to explore using online promotion for the Fit4U website. Determine the types of promotions you want to use and what budget you might need.   3. Use your research to make a recommendation based on price, services offered, and other significant program features.

Match each social media marketing action with the appropriate step of the new-product development process. Terms: New-product strategy development   Product development   Business analysis   Idea screening   Test marketing   Product launch   Idea generation     Determining that smartphone apps and social media are important parts of the bank’s future plans to reach young consumers   Tweeting out the availability of a new smartphone app that helps young professionals manage their financial lives better   Inviting younger “fans” of the bank’s social media sites to have a free trial of the new smartphone app   Having a Facebook discussion with consumers on what they would ideally like to have from a bank smartphone app   Creating a prototype of the smartphone app   Using Twitter to ask followers what prices they are willing to pay for smartphone apps   Developing a social media site that allows college consumers to review and provide feedback on new product…

13) Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would provide highest exposure to the ads and interactive capabilities? A) the Internet B) newspaper C) TV D) radio E) billboard 14) City Clean, a company that provides house-cleaning services developed a short, humorous video promoting the company's services and posted it online. Soon the video became a hit as customers who saw the video found it hilarious and passed it on to their friends calling it the "City comedy." Which form of marketing is illustrated from this scenario? A) telemarketing B) viral marketing C) integrated marketing D) omni-channel marketing E) kiosk marketing 15) Benjamin, a marketer of an investment services company, noticed that most of his target customers do not have any retirement plan. He tracks the prospects through large-scale promotional efforts to meet his sales target. Benjamin most likely practices the ________. A)…

13) Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would provide highest exposure to the ads and interactive capabilities? A) the Internet B) newspaper C) TV D) radio E) billboard

An advertiser wishes to identify the symbolism associated with baking a cake. What type of qualitative research would you suggest in that situation? Simple answer needed. No word limitation.

For organizations, what is the value of consumer analytics associated with paid search advertising?   Question 6 options:   Improving customer service   Eliminating advertising costs   Forcing out the competition   Gathering consumer insights

If the product is (a) kids 3 wheel cycles and (b) valentine gift Explain which appeal would you pick for the advertisement and which creative execution style would you select for the same. Give reason for your choices. Target Audience is defined by the product. (Non-anonymous question 0) * Product advertsiment Your Ad Agency Familier looking Address Company Phone Number Product Code Product Name Ad Appeal creative execution style Final Ad 000-01 Kids 3 Wheel Cycle ? ? ? 000-02 Valentine Gift ? III

Select the correct answer. Which concurrent testing method helps calculate the visibility of an outdoor advertisement? O A. interview test B. passers-by count test OC telephonic survey O D. speech test O E. interactive test Reset Next

Unit 5 DB Targeted Ads rely 1 Write an initial substantive response of 80 words in length. Begin your response with a restatement of the question/prompt, and include in-text citation(s) and a reference for each scholarly source used according to the APA guidelines found in the APA Style Guide located in the Student Success Center. The restatement of the question/prompt, the references, and the citations are not included in your response word count. Amy Storm Professor and class, My Unit 5 Discussion Board example of an ad that targets a specific customer segment is this ad from Carl’s Jr.: This ad (and many of Carl’s Jr’s ads) is very specifically targeted toward men, given its’ implied reference to women’s thoughts on a specific – uh – subject. This ad actually ‘says’ very little; however, the sexual undertone of the implication that…

Creating a qualitative questionnaire that includes 15 different types of open questions about Internet advertisements. Internet advertising outperforms TV ads. There are spreading at this time because they are many people who use the internet. Also, people use the internet more than watch TV or reading a magazine. Online advertising is a form of promotion that uses the Internet to send marketing messages that attract customers. Online advertisement is a traditional ads with direct access to information and content that is not limited to space or time. The essay will discuss the kinds of advertising and focus on the internet advertisement. Also, the effect of internet advertising. Today's advertisers have a wide range of options available to them. The Internet alone provides many of these. There are many kinds of advertising such as Newspaper, Magazine, Radio, and TV and online. Newspaper ads can promote your company to a wide range of customers. The displayed ads are…

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1) ------- a consumer experiences the brand by seeing it, thinking it, the likely it, so will strongly registered in memory. Select one: a. Brand awareness   b. Brand building c. Brand equity d. Based brand equity 2) Descriptive and persuasive elements increase the burden on marketing communications to build awareness. Select one: O True O False

Take Chic-Fila fry prices and make a "Decoy Effect" symbolically. What you choose could be descriptive, visual, or video. There are different ways that you could do this including the following: - A simple description. - A (small-size) photo included in your discussion board entry. - A web link to a photo or a video. Each entry must be G-rated - this includes any web links that you incorporate in your entry. Creativity and humor are welcome. Multiple entries are welcome and encouraged.

please andwer within 30 minutes. please answer both the questions in details also tell why other options are wrong.

Q45

Use details, specifics, examples to explain your answer. Write five sentences at a minimum.  Quesstion: Explain the psychology of scent marketing.

41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 2

At which stage of the buying process, the buyer recognizes a problem? O a. Information search O b. Evaluation of alternative O C. Need recognition O d. Purchase decision

Apple has personified the brand in its advertising to convey it's young, fun, laid back brand personality. As a result, using Apple products can provide emotional benefits that are tied to the customer's ______________________. Select one: a. customer preferences b. perceived relative advantage c. consumer perceived value d. psychological needs e. perceived quality

Since, you are an MIS major graduate, you suggest your company to get a New Video-Conferencing Marketing MIS Application (for web /mobile), namely “Arid-MMIS”. For a better understanding of your proposal, provide a sample database design with dummy data tracking your promotion & advertising along with product delivery, etc

An online marketing company's marketing team launched a paid media advertising campaign to increase its customer base. Now the marketing team is looking to measure the KPIS to see if the advertising is driving more people to the company's services. Which types of metrics should the team be measuring? O cost per click, impressions, profits per customer, customer acquisition cost O likes, shares, comments, retweets/reposts, positive/negative sentiment advertising value equivalency, brand mentions, article counting

1a.If someone is looking in their own mind to think about their past experiences and what they already know about products, which part of the consumer buying process are they in?   Group of answer choices Need recognition Internal search External search Purchase decision   1b. What did the Disney Institute advise for brand building? Group of answer choices Keep your brand narrowly focused. Use stories to help build your brand positioning. Keep the brand's meaning hidden. Add mouse ears to all of your brands.

Why “informative” executional framework is effective/ineffective for advertising. (If not effective, pls suggest recommendations)