HRPD-702-Mod 1 Topic 2 - External Trends Worksheet_Sara Chawraba

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Centennial College *

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May 23, 2024

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HRPD-702-Mod 1 Topic 2 – External Trends Worksheet Course Code: HRPD-702 Course Name: Contemporary Organizational Behaviour Directions Directions: Based on the materials in this topic, download the worksheet and capture your response(s) and then submit the completed document into the appropriate Module - Topic eDropBox folder. Word count no more than: 375 Provide your response(s) to: 1. Identify one organization operating in Canada. Tim Hortons, a Canadian coffee and fast food chain restaurant. Founded in 1964 by Tim Horton, the Canadian hockey player and Ron Joyce. It now operates as a franchise model with more than 5,400 branches mostly in North America but also worldwide. 2. List the external trends in each category of CREST/PEST/PESTEL. The terms "CREST," "PEST," and "PESTEL" are often used to refer to the assessment and analysis of external factors affecting an organization and in this context: Tim Hortons: 1- CREST: a. Competitive: Tim Horton’s biggest competitor is the American chain: Starbucks. b. Regulatory: such as intellectual property laws and franchise regulations. c. Economic: Internal and external factors affecting the capital flow of the chain. d. Socio-Cultural: The adaptation of diverse and inclusive values and beliefs. e. Technological: Digital innovation and advancement in technology and how up-to- date the organization is. 2- PEST and PESTEL: Macro-environmental factors that affect an organization. a. Political: The changes in labor law or health code, affecting the cost of operations. b. Social: The growing awareness of wellness in the society. © 2020 CENTENNIALCOLLEGE.CA All rights reserved . For student use only, handout for course HRPD-702 1
HRPD-702 CENTENNIAL COLLEGE Contemporary Organizational Behaviour c. Economic: Conditions such as recession and growth trends. d. Technological: Such as automation in the kitchen / food processing. e. Environmental: Growth of sustainability and eco-friendly concepts. f. Legal: Changes in labor law and food safety regulations. 3. Explain how the trends could impact this organization and what that organization would need to do as a result. CREST and PESTEL trends need to be handled by the organization with an action plan to cover the following. a. Competition: In terms of competitiveness, a market study for the trends, popular menu items and adopting a unique marketing strategy that targets variable demographics of the society. b. Regulatory: The organization is continuously expanding and offering franchise opportunities, therefore the legal department should be up to date on the regulatory laws and the compliance of all branches. c. Economical: Continuous monitoring of the economic conditions will help the organization adapt its pricing and a proposed solution would be offering value meal options or promotions during economic recessions. d. Socio-Cultural: Embracing and adapting diversity and inclusivity is one way to handle socio-cultural challenges, this applies to the staffing of the organization, the marketing strategy and the accessibility of services. e. Technology: Investing in digital innovation is the best way to stay ahead in technology, such as mobile apps, reward systems and efficient payment systems. © 2020 CENTENNIALCOLLEGE.CA All rights reserved . For student use only, handout for course HRPD-702 2
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