HRPD-702-Mod 1 Topic 2 – External Trends Worksheet
Course Code:
HRPD-702
Course Name:
Contemporary Organizational Behaviour
Directions
Directions: Based on the materials in this topic, download the worksheet and capture your response(s) and then submit the completed document into the appropriate Module - Topic
eDropBox folder.
Word count no more than: 375
Provide your response(s) to: 1.
Identify one organization operating in Canada.
Tim Hortons, a Canadian coffee and fast food chain restaurant. Founded in
1964 by Tim Horton, the Canadian hockey player and Ron Joyce. It now operates as a franchise model with more than 5,400 branches mostly in North America but also worldwide.
2.
List the external trends in each category of CREST/PEST/PESTEL.
The terms "CREST," "PEST," and "PESTEL" are often used to refer to the assessment and analysis of external factors affecting an organization and in this context: Tim Hortons:
1-
CREST:
a.
Competitive: Tim Horton’s biggest competitor is the American chain: Starbucks.
b.
Regulatory: such as intellectual property laws and franchise regulations.
c.
Economic: Internal and external factors affecting the capital flow of the chain.
d.
Socio-Cultural: The adaptation of diverse and inclusive values and beliefs.
e.
Technological: Digital innovation and advancement in technology and how up-to-
date the organization is.
2-
PEST and PESTEL: Macro-environmental factors that affect an organization. a.
Political: The changes in labor law or health code, affecting the cost of operations.
b.
Social: The growing awareness of wellness in the society.
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