HRPD-702-Mod 1 Topic 2 - External Trends Worksheet_Sara Chawraba
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HRPD-702-Mod 1 Topic 2 – External Trends Worksheet
Course Code:
HRPD-702
Course Name:
Contemporary Organizational Behaviour
Directions
Directions: Based on the materials in this topic, download the worksheet and capture your response(s) and then submit the completed document into the appropriate Module - Topic
eDropBox folder.
Word count no more than: 375
Provide your response(s) to: 1.
Identify one organization operating in Canada.
Tim Hortons, a Canadian coffee and fast food chain restaurant. Founded in
1964 by Tim Horton, the Canadian hockey player and Ron Joyce. It now operates as a franchise model with more than 5,400 branches mostly in North America but also worldwide.
2.
List the external trends in each category of CREST/PEST/PESTEL.
The terms "CREST," "PEST," and "PESTEL" are often used to refer to the assessment and analysis of external factors affecting an organization and in this context: Tim Hortons:
1-
CREST:
a.
Competitive: Tim Horton’s biggest competitor is the American chain: Starbucks.
b.
Regulatory: such as intellectual property laws and franchise regulations.
c.
Economic: Internal and external factors affecting the capital flow of the chain.
d.
Socio-Cultural: The adaptation of diverse and inclusive values and beliefs.
e.
Technological: Digital innovation and advancement in technology and how up-to-
date the organization is.
2-
PEST and PESTEL: Macro-environmental factors that affect an organization. a.
Political: The changes in labor law or health code, affecting the cost of operations.
b.
Social: The growing awareness of wellness in the society.
© 2020 CENTENNIALCOLLEGE.CA All rights reserved
. For student use only, handout for course HRPD-702 1
HRPD-702 CENTENNIAL
COLLEGE
Contemporary Organizational Behaviour c.
Economic: Conditions such as recession and growth trends.
d.
Technological: Such as automation in the kitchen / food processing.
e.
Environmental: Growth of sustainability and eco-friendly concepts. f.
Legal: Changes in labor law and food safety regulations.
3. Explain how the trends could impact this organization and what that organization would need to do as a result.
CREST and PESTEL trends need to be handled by the organization with an action plan to cover the following.
a.
Competition: In terms of competitiveness, a market study for the trends, popular menu items and adopting a unique marketing strategy that targets variable demographics of the society.
b.
Regulatory: The organization is continuously expanding and offering franchise opportunities, therefore the legal department should be up to date on the regulatory laws and the compliance of all branches.
c.
Economical: Continuous monitoring of the economic conditions will help the organization adapt its pricing and a proposed solution would be offering value meal options or promotions during economic recessions. d.
Socio-Cultural: Embracing and adapting diversity and inclusivity is one way to handle socio-cultural challenges, this applies to the staffing of the organization, the marketing strategy and the accessibility of services.
e.
Technology: Investing in digital innovation is the best way to stay ahead in technology, such as mobile apps, reward systems and efficient payment systems.
© 2020 CENTENNIALCOLLEGE.CA All rights reserved
. For student use only, handout for course HRPD-702 2
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