Case Study Analysis_ Nature Brothers, Ltd (1)

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Case Study Analysis: Nature Brothers, Ltd. Shannon Duncan Doctoral Student School of Business - PhD 10/01/2023
1. What is the major theme, as it pertains to new business development, presented in the case study? The theme in the Nature Brothers, Ltd case study appears to center around the speed at which entrepreneurs should expand their business and the method of expansion when there is an obvious cash-flow concern. In this case study, Dale Morris wanted to expand his company’s market share using brand new products which have not been previously introduced to the market (Hirsch et al, 2020). Another theme is also finding the best method to fund expansion. While Dale Morris had a proven product, his desire for quick expansion led to a need for an influx of cash flow in 2002. The company’s objective in 2004 required another influx of cash in order to further expand the brand (Hirsch et al, 2020). 2. What are the major risks/returns explored in the case study? The major risk explored in this case study are how Morris’s company will fund its expansion. Should Nature Brothers choose this path of expansion, additional high-cost purchases would have to be made, including another filling machine, a high powered seaming machine, and the purchase of the land where the building is located (Hirsch et al, 2020). If the company chooses to expand based on new product offerings and make the additional purchases, it could produce almost three times the units it was presently producing (Hirsch, et al, 2020).
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