Midterm_Test_Answers[1]
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Jun 10, 2024
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Midterm Test
Centennial College
Business Culture and Craft (BUSN 733) Section 001
Ronald Tsang
June 9, 2023
1.
William's latest online presentation to his department was not well received.
However, he is not sure why. The information was interesting and should have been
interesting to the audience. However, halfway through, William noticed people
looking down, while others turned off their cameras.
Using concepts from this course, what would you suggest to William to improve his
delivery and engagement in future online presentations?
Use concepts from this course and include at least one personal example.
Answer:
There are some effective ways that can be used to improve the presentations. As
mentioned in Business Communication text book (Shwom, Snyder, & Clarke),
William can focus on analysing, composing, and evaluating his approach. Firstly,
William should analyse his presentation in terms of its purpose, audience, content,
and medium. Defining the purpose of the presentation is crucial as it helps him
structure the content appropriately. Understanding the audience's interests, needs, and
expectations is equally important. By tailoring the content to their preferences,
William can make it more relevant and engaging. While William believes the
information is interesting, he should evaluate whether it was presented in a
compelling and relatable manner. Simplifying complex concepts, incorporating real-
life examples, and using visuals can enhance engagement and comprehension for the
audience. Additionally, he needs to consider the online medium and adapt his
presentation style accordingly. Utilizing interactive features and collaboration tools
can encourage active participation and create a dynamic online experience.
When composing his future presentations, William should focus on strategic time
management, organizing the content, drafting the message, and designing the visuals.
Practicing strategic time management will help him plan the presentation effectively,
ensuring it fits within the allotted time and maintains the audience's attention.
Organizing the content with clear headings, subheadings, and smooth transitions will
aid the audience's comprehension.
While drafting the content, William should aim for concise and clear language.
Incorporating visual aids, such as slides, images, or videos, can support his message
and make it more engaging. However, he should be mindful of balancing text and
visual elements to prevent overcrowding and distraction. Consistency in design
elements throughout the presentation is essential for a cohesive and professional
appearance.
To evaluate his future presentations, William should focus on various aspects.
Adequate preparation, including technical checks and practicing delivery, is crucial.
Starting the presentation on time demonstrates professionalism and respect for the
audience's time. Captivating introductions that clearly outline objectives and key
points are effective in capturing the audience's attention from the beginning.
Maintaining a moderate pace while speaking allows the audience to process the
information, while pauses and emphasis can highlight important points.
William's body language also plays a significant role in engagement. Maintaining
good posture, making eye contact with the members, and using appropriate hand
gestures and facial expressions convey enthusiasm and help establish a connection
with the audience. Additionally, dressing professionally is important to meet the
expectations of a professional context.
Throughout the presentation, William should continuously read the audience's
reactions and engagement cues. This can be done by observing their video feeds, chat
messages, or conducting interactive activities. Being attentive to the audience's
responses allows William to make necessary adjustments to maintain their interest
and engagement.
As an accounts officer, I have conducted some presentations to update my department
on financial performance and introduce new plans or software. In one particular
presentation, I noticed that some team members appeared disengaged and distracted.
To address this, I implemented several changes for subsequent presentations. Firstly, I
focused on highlighting the direct benefits of the financial management software to
the team, such as increased efficiency, improved accuracy, and time savings in their
day-to-day tasks. Secondly, I tailored the content to their specific needs and
knowledge levels by conducting a pre-presentation survey. This allowed me to
address any knowledge gaps and deliver more relevant and meaningful information.
Additionally, I incorporated visual aids, such as graphs and charts, to visually
illustrate financial data and concepts, making the presentation more engaging and
comprehensible. Lastly, I shared personal examples of how similar tools had
positively impacted financial processes in my previous roles, establishing credibility
and creating a connection with the team. These adjustments aimed to enhance
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