Midterm_Test_Answers[1]

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Business

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Jun 10, 2024

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Midterm Test Centennial College Business Culture and Craft (BUSN 733) Section 001 Ronald Tsang June 9, 2023
1. William's latest online presentation to his department was not well received. However, he is not sure why. The information was interesting and should have been interesting to the audience. However, halfway through, William noticed people looking down, while others turned off their cameras. Using concepts from this course, what would you suggest to William to improve his delivery and engagement in future online presentations? Use concepts from this course and include at least one personal example. Answer: There are some effective ways that can be used to improve the presentations. As mentioned in Business Communication text book (Shwom, Snyder, & Clarke), William can focus on analysing, composing, and evaluating his approach. Firstly, William should analyse his presentation in terms of its purpose, audience, content, and medium. Defining the purpose of the presentation is crucial as it helps him structure the content appropriately. Understanding the audience's interests, needs, and expectations is equally important. By tailoring the content to their preferences, William can make it more relevant and engaging. While William believes the information is interesting, he should evaluate whether it was presented in a compelling and relatable manner. Simplifying complex concepts, incorporating real- life examples, and using visuals can enhance engagement and comprehension for the audience. Additionally, he needs to consider the online medium and adapt his presentation style accordingly. Utilizing interactive features and collaboration tools can encourage active participation and create a dynamic online experience. When composing his future presentations, William should focus on strategic time management, organizing the content, drafting the message, and designing the visuals. Practicing strategic time management will help him plan the presentation effectively, ensuring it fits within the allotted time and maintains the audience's attention. Organizing the content with clear headings, subheadings, and smooth transitions will aid the audience's comprehension. While drafting the content, William should aim for concise and clear language. Incorporating visual aids, such as slides, images, or videos, can support his message and make it more engaging. However, he should be mindful of balancing text and visual elements to prevent overcrowding and distraction. Consistency in design
elements throughout the presentation is essential for a cohesive and professional appearance. To evaluate his future presentations, William should focus on various aspects. Adequate preparation, including technical checks and practicing delivery, is crucial. Starting the presentation on time demonstrates professionalism and respect for the audience's time. Captivating introductions that clearly outline objectives and key points are effective in capturing the audience's attention from the beginning. Maintaining a moderate pace while speaking allows the audience to process the information, while pauses and emphasis can highlight important points. William's body language also plays a significant role in engagement. Maintaining good posture, making eye contact with the members, and using appropriate hand gestures and facial expressions convey enthusiasm and help establish a connection with the audience. Additionally, dressing professionally is important to meet the expectations of a professional context. Throughout the presentation, William should continuously read the audience's reactions and engagement cues. This can be done by observing their video feeds, chat messages, or conducting interactive activities. Being attentive to the audience's responses allows William to make necessary adjustments to maintain their interest and engagement. As an accounts officer, I have conducted some presentations to update my department on financial performance and introduce new plans or software. In one particular presentation, I noticed that some team members appeared disengaged and distracted. To address this, I implemented several changes for subsequent presentations. Firstly, I focused on highlighting the direct benefits of the financial management software to the team, such as increased efficiency, improved accuracy, and time savings in their day-to-day tasks. Secondly, I tailored the content to their specific needs and knowledge levels by conducting a pre-presentation survey. This allowed me to address any knowledge gaps and deliver more relevant and meaningful information. Additionally, I incorporated visual aids, such as graphs and charts, to visually illustrate financial data and concepts, making the presentation more engaging and comprehensible. Lastly, I shared personal examples of how similar tools had positively impacted financial processes in my previous roles, establishing credibility and creating a connection with the team. These adjustments aimed to enhance
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