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Module One Assignment
Cassie Mendoza
Southern New Hampshire University
BUS 225: Critical Business Skills for Success
Jevaun Hamilton
January 15, 2024
2
Module One Assignment
Application
Critical thinking is crucial for making effective business decisions and plays a pivotal role in Dis-
ney's diversification planning. In the business realm, critical thinking involves analyzing informa-
tion, evaluating options, and making a well-informed decision. Disney is a company with diverse
business segments including theme parks, media networks, and film studios. Critical thinking is essential for strategic diversification in regard to Disney's overall strategy. Leaders must assess market trends, consumer preferences, and industry dynamics to determine the best option. Without critical thinking, Disney might make uninformed decisions, risking financial losses and market setbacks. Disney is famous for fostering innovation and for having high expectations for public perception of the company.
Analysis
Disney's missions statement is to, "entertain, inform, and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and
innovative technologies that make ours the world's premier entertainment company." Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Studio. The company started as a small animation studio in Hollywood, producing a series of short films featuring a character named Oswald the Lucky Rabbit. However, due to a contrac-
tual dispute over Oswald, Walt Disney lost the rights to the character. Undeterred, Walt Disney and Ub Iwerks created a new character, Mickey Mouse, who made his debut in the animated short film "Steamboat Willie" in 1928. This marked the beginning of Disney's success. "Steam-
boat Willie" was also one of the first cartoons with synchronized sound. Disney is organized into
six distinct business segments: Disney Parks, Experiences and Products: Manages theme parks, resorts, merchandise, and publishing. Disney Media & Entertainment Distribution: Includes streaming services like ESPN+, Hulu, Hotstar, and Disney Music Group. Throughout its history, Disney has become a global entertainment conglomerate, known for its iconic characters, theme parks, films, and diverse media ventures. The company's ability to adapt to changing times and technologies has been a key factor in its enduring success.
Disney pursues a related diversification strategy. This means that the company expands into new businesses that are related to its core business. For example, Disney has expanded into theme parks, television, and publishing. These businesses are all related to Disney's core busi-
ness of entertainment. Disney first initiated its diversification strategy in 1929 when it came out
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