BSBPEF502 Student Assessment Guide

Q1: a. You are a business owner, and you use More-for-More positioning. What is your business? How do you implement More-for-More positioning? (I need practical example; not theoretical definitions) b. You are a business owner, and you use More-for-Less positioning. What is your business? How do you implement More-for-Less positioning? Is it sustainable in the long run? Why or why not?   Q2: You are a car manufacturer owner. Give your car a special brand name. Plot a Positioning Map to show the position of your car, relative to Volvo, Mercedes, BMW, Toyota, Nissan, and Hyundai, on two dimensions: the vertical dimension is for price and the horizontal dimension is for safety. Don’t forget to depict the market share size of your brand and the other brands on the map.

Question 2 Discuss the costs and benefits of quality management to JBD and how it might influence its marketing management.

Q4. A manager decided to develop and refine an organization's software development process. Construct the Capability Maturity Model - CMM that can guide the manager to plan and manage the process of the software development process.

Case Study Link: https://apaxresearchers.com/wp-content/uploads/2020/09/The-Crescent-Pure-Case.pdf WHAT is the major problem facing the Crescent Pure in this case? e.g., The major problem (or challenge) facing Crescent Pure is the brand is targeted to an inappropriate segment. WHAT positioning should the new owners of Crescent Pure (Portland Drake Beverages) pursue? Briefly summarize your recommendations.

Samsung had to determine whether it should develop its own version of the l-phone after seeing the astounding growth in sales of the then, "new-to-the world" Apple l-phone. In terms of the BCG model, Samsung's product positioning (remember, they didn't have a similar product at that time) would probably be that of a A Cash cow В Star C Question mark Dog D

Q3e) Target Market description (include a TM profile of at least two people in the primary target market, or else key stakeholders) of the brand Dischem.

Q1: What were the hurdles Zomato faced when they introduced their food delivery services in India?   Q2: How Zomato use the “flywheel effect” to increase its customer base?

Q: Write five recommendations for someone who wants to start his/her own business?Q: Write a summary about any existing company showing the main issues (it can be an international or national company).

State your general findings that you can use in creating a product. (Shark Tank Review and Analysis)

Please provide the following: • Statement of the Problem • Objective • Areas of Consideration • Alternative courses of action • Recommendation

Q3: Suppose you work for a Logistics company as an HR Manager. The female employees in your company has been facing discrimination in terms of pay raise, field visits and promotions. In this regard, complaints are lodged by them to the HR department for fair treatment. Your CEO is concerned about this issue and he has asked you to conduct a research study to find out the causes of discriminatory practices at the workplace. You believe qualitative research to be the suitable type of research for this study. Plan a qualitative study to investigate discriminatory practices against women in your company and provide the following with proper rationale:   Research design Research question (at least 1 main and 2 sub questions) Three themes for your literature review  References (at least five relevant papers)

Q1 (b). You are directed to design a Hierarchical Task Analysis (HTA) for the following scenario, Plans and types of Plan should be mention separately, An Accident occurred somewhere and the security officials were trying to conduct an investigation of the accident. They initially collected the evidence and after making analysis and integrating the facts some conclusions were drawn. Some recommendations were aligned after validation. However in order to collect the evidence the official need to visit the site and the evidence after identification must be preserved. Along with the evidence witness collection and interviewing those witnesses is very important. And the integrated information is reviewed. Moreover, interviewing a witness needs a proper place. The officials can provide a meeting room and let the witness explain the incident details. Officials must ask some open ended questions that must ensure 5Ws (What, Where, Who, When, Why) and 1H (How).

Quality Control: GIT and GitHub application report.

- Coca Cola Amatil Q3. Identify the key stakeholder groups and their specific expectations of the organisation with reference to corporate social responsibility (CSR) and describe how CCA strives to improve their social impact. CASE STUDY 1Coca Cola Amatil (CCA) Bottled WaterWhen we hear the name Coca-Cola we might not instantly think ofwater. However Coca-Cola Amatil's brand, Mount Franklin, is thenumber-one brand of bottled water in Australia. In a market crowdedwith hundreds of competitors, Mount Franklin and the Pump range ofproducts account for more than one-quarter of all bottled water sales inAustralia. Coca-Cola Amatil (CCA) is the local Coca-Cola licensee,manufacturer and bottler operating in Australia, New Zealand, Fiji,Indonesia and Papua New Guinea. Coca-Cola is continually striving forgrowth in this Pacific region. A core objective of the company is tobecome the supplier of choice for carbonated and non-carbonatedbeverages. The company has also set a goal to expand in the…

New Product: Alberta-Q It will appear in the family brand and house colour with slogan ...Quality at affordable price Planning Meeting: The senior management team of Alberta Paint Company met again to consider the issue of where and how to deploy marketing efforts among the carefully defined target groups in the paint market in Canada. The President’s opening speech focused on the need to resolve the lingering issue of where and how to deploy marketing efforts among the carefully defined target groups, in order to urgently introduced the new product into the market. Vice President Advertising: John I still believe that our efforts should be directed at advertising to take advantage of high brand name awareness. Research studies indicated that majority of consumers decide ahead of time on their preferred brand of paint before shopping. Advertising solely will play a prominent role in influencing the decision, and I stand by our Agency recommendation of Television commercials and…

objectively report on the considered use of Balanced Scorecards on their projects for a well-established, fictitious, medium-sized Tier 1 supplier for Ford Motor Corporation who has recently established a Project Management Office and should include A. Concerns/Issues from a business and project management perspective – what problems might occur if this supplier to Ford Motor Company implements Balanced Scorecards on all of their projects? B. Your recommendation for the supplier – should they implement Balanced Scorecards? Why or why not?

Q5:      Elaborate on the main parts of the final thesis report?   kindly explain ed in details please

5.

CASE STUDY- BRUNT HOTELS, PLC, UNITED KINGDOMBack Ground of Brunt Hotels, PLCBrunt Hotels, PLC, owns more than 60 hotels throughout the United Kingdom. They recentlyacquired a small hotel chain headquartered in France. Brunt’s chief executive decided that halfof the new hotels in France would be retained and rebranded as part of the Brunt Hotels Group;the other half will be sold. This will support Brunt’s strategic objective of growing theorganization slowly to make sure that new ventures are well supported and opened on time andon budget. Brunt’s hotels are considered budget accommodations; they are functional, cleanand reasonably priced.Most guests stay for one to three nights and are a combination of business and leisure travellers.The hotels are typically situated in downtown locations that are easily accessible by masstransit. Tourists are attracted to these hotels in popular visitor destinations where the manylocal attractions mean that they will not be spending much time in…

CASE STUDY- BRUNT HOTELS, PLC, UNITED KINGDOMBack Ground of Brunt Hotels, PLCBrunt Hotels, PLC, owns more than 60 hotels throughout the United Kingdom. They recentlyacquired a small hotel chain headquartered in France. Brunt’s chief executive decided that halfof the new hotels in France would be retained and rebranded as part of the Brunt Hotels Group;the other half will be sold. This will support Brunt’s strategic objective of growing theorganization slowly to make sure that new ventures are well supported and opened on time andon budget. Brunt’s hotels are considered budget accommodations; they are functional, cleanand reasonably priced.Most guests stay for one to three nights and are a combination of business and leisure travellers.The hotels are typically situated in downtown locations that are easily accessible by masstransit. Tourists are attracted to these hotels in popular visitor destinations where the manylocal attractions mean that they will not be spending much time in…

What does CSA stand for? Canadian Standards Association Customs Service Assessment Customs Self-ASsessment Customer Service Agreement Question 6 4) Listen What U.S. security initiative specifically applies to maritime transportation? ACI - advance commercial information CSI - container security initiative C-TPAT - customs-trade partnership against terrorism CSA - customs self-assessment

what is the difference between customer statement and problem statement?

Case Study: Juicy Fruit Gum  describe the current product life cycle stage of Juicy Fruit Gum and why you chose this stage. How would you classify classify Juicy Fruit Gum using the four consumer product categories described in the reading? Make sure to indicate why you chose this category.  What are the attributes of this brand and how do they create value for the customers? Make sure to list all attributes from the case.

Q3. A reporting process can increase the number of non-actionable reports? True or false?

Case Study: A Noodle for a New Generation When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first year sales goal of $ 1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing.Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and…

Case Study: A Noodle for a New Generation When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first year sales goal of $ 1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing.Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and…

Case Study: A Noodle for a New Generation When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first year sales goal of $ 1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing.Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and…

Task 15PositioningAccording to Baines, the following examples are signs of a so-called functional positioning strategy: Select one or more options: The beer brand Stella Artois writes that they have existed since the year 1366 The beer brand Norrlands Guld emphasizes in its commercials that it is "ordinary down-to-earth people" who drink Norrlands Guld Bodyshop mentions that they only make cosmetics that have not been tested on animals The Dacia car brand emphasizes that you get a good car at a low cost if you choose a Dacia Sandero

Q1) solve the following mcqs   a) At Khaleej Corporation, managers drew up a three-stage plan as they prepared for layoffs. First, they warned employees several months ahead that layoffs were inevitable. Soon thereafter, they held on-site presentations at all locations to explain to employees why the layoffs were needed and to provide as much information as they could about what employees should expect. Represents an example of?"     Provide assistance to displaced workers     Help survivors thrive     Both A & B     More Communication is significant   b) "An army officer gives his directions on a certain task, his cadets are compelled to follow his instructions. This is an example of ___. "     Expert     Referent     Reward     Legitimate c) _____ is the person who serves as one of the key persons in managing change initiatives.     Change agent     CEO     CFO     CIO