A1 Data Set Handout(1)
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BSBPEF201
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Feb 20, 2024
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DATA SET
Subject Code and Title
HFR603 Hotel Finance and Revenue
Assessment
Revenue Management Scenario Presentation
Individual/Group
Individual
Length
5 minutes
Submission
Due by Tutorial Week 5
Data Set
Consider you are the revenue analyst for a 5-star hotel located in Adelaide, Melbourne or
Sydney CBD. The pandemic has had a significant impact on the overall hotel industry. The
year 2022 showed some return to ‘normal’, though results were still not always on par with
pre-pandemic performance. The financial year 2024 (ending in July) seems to show stronger
results, on par with pre-pandemic performance.
Your revenue manager has provided you with an excerpt from a STR trend report (excel files
attached) and has asked you to analyse your city’s past performance, focusing on the impact
of the pandemic, and the following recovery in 2022 and 2023.
Instructions:
Analyse the city’s overall performance for the past five years using the STR Trend
report. Questions you might consider include, but are not limited to:
o
Focus on occupancy, ADR and RevPAR as performance measures. Have they
increased, decreased, or stayed the same? What could explain these
changes?
o
Add a separate part on the impact of COVID (2020 to 2022) on the city. What
were the main changes that occurred?
o
Provide a final part on 2022/2023 and the recovery performance.
Create at least one (1) visual aid (table, figure, graph) to assist with the data analysis.
The figure(s) created must align with your observations and interpretation of the
data. Ensure that it does not repeat information provided, but instead enhance the
data analysis.
If applicable, you must include any calculations you compute as an Appendix to the
submission.
HFR603_Assessment_1_Brief_RM Scenario Presentation_Due Week 5
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Market
attractiveness Economic
stability
Political
stability Distance
Psychic
distance
Trends Market size
Market growth rate
Market profitability HFR603_Assessment_1_Brief_RM Scenario Presentation_Due Week 5
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of 2
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Recommended textbooks for you
- Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage Learning
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Publisher:Cengage Learning