A1 Data Set Handout(1)

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Lonsdale Institute *

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BSBPEF201

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Business

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Feb 20, 2024

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docx

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2

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DATA SET Subject Code and Title HFR603 Hotel Finance and Revenue Assessment Revenue Management Scenario Presentation Individual/Group Individual Length 5 minutes Submission Due by Tutorial Week 5 Data Set Consider you are the revenue analyst for a 5-star hotel located in Adelaide, Melbourne or Sydney CBD. The pandemic has had a significant impact on the overall hotel industry. The year 2022 showed some return to ‘normal’, though results were still not always on par with pre-pandemic performance. The financial year 2024 (ending in July) seems to show stronger results, on par with pre-pandemic performance. Your revenue manager has provided you with an excerpt from a STR trend report (excel files attached) and has asked you to analyse your city’s past performance, focusing on the impact of the pandemic, and the following recovery in 2022 and 2023. Instructions: Analyse the city’s overall performance for the past five years using the STR Trend report. Questions you might consider include, but are not limited to: o Focus on occupancy, ADR and RevPAR as performance measures. Have they increased, decreased, or stayed the same? What could explain these changes? o Add a separate part on the impact of COVID (2020 to 2022) on the city. What were the main changes that occurred? o Provide a final part on 2022/2023 and the recovery performance. Create at least one (1) visual aid (table, figure, graph) to assist with the data analysis. The figure(s) created must align with your observations and interpretation of the data. Ensure that it does not repeat information provided, but instead enhance the data analysis. If applicable, you must include any calculations you compute as an Appendix to the submission. HFR603_Assessment_1_Brief_RM Scenario Presentation_Due Week 5 Page 1 of 2
Market attractiveness Economic stability Political stability Distance Psychic distance Trends Market size Market growth rate Market profitability HFR603_Assessment_1_Brief_RM Scenario Presentation_Due Week 5 Page 2 of 2
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