busn 5000 week 1 hw
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BUSN 5000
Homework 1
Please open this document in Microsoft Word and respond directly in this document without modification of the text in bold. This way the answer will be in the same place and in the same format for every student.
You will submit this Word file in Canvas. If you have any trouble, reach out to your instructor in a timely manner.
Question 1 – The following passage was generously provided by ChatGPT. The prompt specifically requested that it construct it poorly. Please rewrite it so that it is better written and therefore easier to understand. McDonald's in France is a very popular fast-food chain. Their menu offers a variety of items, from burgers and fries to salads and wraps. The burgers are very tasty and popular, with options for the meat, like beef or chicken, and even for the vegetarians, with a veggie burger with lettuce and tomatoes. McDonald's is known for its quick service and convenient locations throughout the country. Many French people enjoy a meal at McDonald's on occasion, especially when they are on the go and don't have time for a sit-down meal. McDonald's in France also offers a breakfast menu with options like breakfast sandwiches, croissants, and coffee. Overall, McDonald's is a well-known and well-
liked fast-food chain in France, despite some criticism from those who prefer more traditional French cuisine.
Rewrite the passage immediately below
McDonald’s is a popular fast-food chain in France despite criticism from
those who prefer a more traditional French cuisine. Their menu offers a
variety of items such as burgers, fries, salads, and wraps. The burgers are most popular with choices like beef or chicken, and they have a healthier vegetarian option with only lettuce and tomatoes. You can also order breakfast sandwiches, croissants, and coffee. Their expedited service and convenient locations throughout the country provide many French people with a quick enjoyable alternative to a sit-
down meal.
Question 2 – Without use of ChatGPT, write a paragraph speculating as to why McDonalds has been so popular outside the United States. Pay attention to the guidelines provided in the course material on Canvas. Limit yourself to 300 words.
Provide your response immediately below
BUSN 5000
Homework 1
McDonald's has managed to achieve immense success as a fast-food chain worldwide, thanks to its customer-centered approach, strong branding, adaptability, and franchise model. The company has invested heavily in technology, such as self-order kiosks and mobile apps that enable customers to personalize their orders and avoid queues, making the ordering process more efficient and convenient. Additionally, McDonald's iconic logo and famous tagline, "I'm Lovin' It," are globally recognized, and the company has built an iconic brand through consistent advertising efforts, including memorable television commercials and sponsorships of major sporting events. The company has also adapted to changing customer preferences by introducing healthier options such as salads, wraps, and fruit smoothies to remain relevant in an increasingly health-conscious society. Lastly, McDonald's
franchise model has allowed it to expand rapidly while minimizing costs. Franchisees benefit from a proven business model and brand recognition, and the company has established strict guidelines and training programs to ensure consistency across all of its locations.
Reference
Chandran, S (2023). How McDonald’s Became a Global Success Story? LinkedIn. Retrieved from
https://www.linkedin.com/pulse/how-mcdonalds-became-global-success-story-subash-
chandran/?trackingId=yk1gA%2B0dQuGd7X50%2FiXsbg%3D%3D
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