BUSN312-W8-Assignment

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American Public University *

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312

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Business

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Apr 3, 2024

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docx

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8

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1 iRobot Corporation American Public University BUSN312: Operations Research Dr. Karl Kinkead
2 Abstract The use of robotics in households has emerged into society, with the iRobot Corporation leading the way. The company is the market leader of its competitors and offers innovation and technology as its competitive advantages. The supply chain is outsourced contracted manufacturers that hold high standards and use assembly line human and robotic workers to produce their products. The iRobot Corporation is the world’s leading household vacuum cleaner seller in the world.
3 iRobot Corporation As a full-time stay-at-home mother and student, I am always looking for an easier way to get tasks done more efficiently. The timely task of cleaning the floors in my home has become easier with my latest Christmas present of an iRobot vacuum. The American technology company was “founded in 1990 by Massachusetts Institute of Technology roboticists with the vision of making practical robots a reality, iRobot has sold more than 30 million robots worldwide” (iRobot Corporation 2022). The company has its hand in solving mysteries, changing NASA robots, and aiding military defense. iRobot inspired the first Micro Rovers, which has changed space travel for NASA. The addition of robotics in hospitals, military defense, and in households has positively changed our society. iRobot Home Products The iRobot Corporation offers a wide variety of products for consumers. The Roomba is an automated vacuum cleaning robot that was first released in 2002. The Braava is iRobot’s first floor mopping robot that is designed to work on all hard surface floors. iRobot also offers a hobby robot that allows consumers to experiment with the basic elements of robotics. Root is another robot by iRobot Corporation that is programmed through a tablet or smartphone that helps children learn to code. iRobot: Competition The field of competition is the various vacuum brands such as Dyson, Hoover, and Black & Decker. Most vacuum companies have been around for many decades, but the iRobot Corporation is a leader within the competition due to its leadership of introducing robotics to the vacuum world. According to a New York Times article, the number one recommended vacuum is “the strong, durable, smart-enough iRobot Roomba i3 EVO” (McCabe 2022). The more
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