CHAPTER 13 PEARSON QUIZ
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CHAPTER 13 PEARSON QUIZ
1. After conducting a market research study, Chen Manufacturing decided to produce a new
interior door to complement its exterior door line. It is estimated that the new interior door can be
sold at a target price of $80. The annual target sales volume for interior doors is 20,000. Chen
has a target operating income of 20% of sales.
What are target sales revenues?
A. $1,800,000
B. $1,000,000
C. $1,600,000
D. $960,000
E. $2,000,000
2. After conducting a market research study, Chen Manufacturing decided to produce a new
interior door to complement its exterior door line. It is estimated that the new interior door can be
sold at a target price of $80. The annual target sales volume for interior doors is 20,000. Chen
has a target operating income of 20% of sales.
What is the target cost?
A. $768,000
B. $1,440,000
C. $1,600,000
D. $1,280,000
E. $800,000
3. After conducting a market research study, Potter Products decided to produce an electric
coffee pot to complement its line of kitchen products. It is estimated that the new coffee pot can
be sold at a target price of $66. The annual target sales volume for the coffee pot is 300,000.
Potter has target operating income of 18% of sales.
What is the target cost for each coffee pot? Round to the nearest cent.
A. $54.12
B. $30.93
C. $32.80
D. $3.77
E. $44.51
1
4. Gerry's Generator Supply is approached by Mr. Gladstone, a new customer, to fulfill a large
one-time-only special order for a product similar to one offered to regular customers. Gerry's
Generator Supply has excess capacity. The per unit data shown in the table apply for sales to
regular customers.
For Gerry's Generators, what is the minimum acceptable price of this one-time-only special order?
A. $1,175
B. $1,290
C. $1,200
D. $1,075
E. $900
5. Most of a product's life-cycle costs are locked in by decisions made during the ________
business function of the value chain.
A. marketing
B. customer-service
C. design
D. manufacturing
E. research
6. Your company produces 700,000 widgets per year but has the capacity to produce 950,000
units. Company records show the following: full product costs is $95 per unit, which includes
fixed manufacturing overhead of $11, variable overhead of $4 per unit, and direct variable costs
of $22, all based on the current 700,000 production run. If the company wanted to bid on a
special one-time order, based on the above information only, what would be its minimum bid?
A. $85
B. $59
C. $81
D. $63
E. $84
2
7. Welch Manufacturing is approached by a European customer to fulfill a one-time-only special
order for a product similar to one offered to domestic customers. Welch Manufacturing has a
policy of adding a 10% markup to full costs and currently has excess capacity. The per unit data
shown in the table apply for sales to regular customers.
For Welch Manufacturing, what is the minimum acceptable price of this one-time-only special order?
A. $40
B. $100
C. $66
D. $55
E. $86
8. Smart Mopeds manufactures mopeds. The information in the table pertains to the company's
normal operations per month:
What is the unit cost when establishing a long-run price for mopeds? Round to the nearest cent.
A. $325.48
B. $465.80
C. $309.50
D. $484.50
E. $470.00
3
9. After conducting a market research study, Chen Manufacturing decided to produce a new
interior door to complement its exterior door line. It is estimated that the new interior door can be
sold at a target price of $80. The annual target sales volume for interior doors is 20,000. Chen
has a target operating income of 20% of sales.
What is the target operating income?
A. $400,000
B. $200,000
C. $192,000
D. $320,000
E. $360,000
10. Ferryman Products manufactures coffee tables. Ferryman Products has a policy of adding a 20% markup to full costs and currently has excess capacity. The information in the table
pertains to the company's normal operations per month.
What is the Ferryman Products full product cost for long-run pricing purposes?
A. $192.25
B. $134.75
C. $242.25
D. $262.25
E. $122.75
11. When the firm uses the target-costing approach to pricing, the target cost per unit is the
difference between the per unit target price and the per unit target _______.
A. contribution margin
B. gross margin
C. production costs
D. operating income
E. fixed costs
4
12. True Colour TV currently sells large televisions for $360. It has costs of $280. A competitor
is bringing a new large television to market that will sell for $300. Management believes it must
lower the price to $300 to compete in the market for large televisions. Marketing believes that
the new price will cause sales to increase by 10%, even with a new competitor in the market.
True Colour TV sales are currently 100,000 televisions per year.
What is the target cost if the company wants to maintain its same income level, and marketing is
correct? Round to the nearest cent.
A. $280.00
B. $225.00
C. $227.27
D. $270.00
E. $246.68
13. Which of the following is TRUE concerning value-engineering?
A. The goal of value-engineering is to eliminate locked-in costs.
B. When and how costs are locked in are more important than when and how costs are
incurred.
C. Value-engineering activities reduce both value-added and non-value-added costs.
D. After a product's design has been value-engineered, costs are difficult to influence.
E. Value-engineering does not work when dealing with direct costs.
14. Pershing Company budgeted the costs shown in the table for the production of its one and
only product, blades, for the next fiscal year. Pershing has a target profit of $150,000.
If total invested capital is $1,000,000, what is the company's target rate of return on investment?
A. 35%
B. 30%
C. 25%
D. 15%
E. 20%
5
15. Target pricing is based on _______.
A. what customers are willing to pay
B. full product cost
C. variable manufacturing and nonmanufacturing costs
D. engineered cost
E. full manufacturing cost
16. The strategy in which companies systematically evaluate all aspects of the value-chain
business functions with the objective of reducing costs to meet customers' needs is referred to
as _______.
A. designed-in costs
B. cost incurrence
C. value analysis
D. full costing
E. value engineering
17. For long-run pricing decisions, using stable prices has the advantage of _______.
A. reducing the need to change cost structures frequently
B. increasing margins
C. helping build buyer-seller relationships
D. minimizing the need to monitor competitors prices frequently
E. reducing competition
18. Jack's Back Porch manufactures rustic furniture. The cost accounting system estimates
manufacturing costs to be $270 per table, consisting of 80% variable costs and 20% fixed costs.
The company has surplus capacity available. It is Jack's Back Porch's policy to add a 60%
markup to full costs.
A large hotel chain is currently expanding and has decided to decorate all new hotels using the
rustic style. Jack's Back Porch is invited to submit a bid to the hotel chain. What per unit price
will Jack's Back Porch most likely bid on this long-term order?
A. $432.00 per unit
B. $162.00 per unit
C. $86.40 per unit
D. $345.60 per unit
6
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29
00:24 1
令.l
50
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