Financial Analysis- Southwest BLSmith
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Financial Analysis- Southwest Airlines
Colangelo College of Business, Grand Canyon University
BUS-485: Strategic Management
Jason Thomas
November 6, 2022
1
Key Insights
The purpose of the following study is to analyze Southwest Airlines, its financials, and its
operations. The goal of financial analysis is to determine whether a firm is stable, solvent, liquid
and profitable enough to invest in (Financial Ratios, 2022). The use of financial ratios offers a way for investors to evaluate a firm’s performance and compare it to other firms in their industry. The profitability ratio, liquidity ratio, and shareholders’ return ratio provide the most key insights into Southwest’s current level of performance as of December 31, 2021. Due to the pandemic, Southwest did not pay dividends to shareholders in 2021. Profitability ratios offer insights into a company’s ability to generate profit based on its expenses associates with revenue generation in a specific time. This calculation represents the company’s final position versus its profits. The operating profit margin is used to calculate the marginal profit of a company; if the ratio is high, that indicates a company’s better performance (Financial Ratios, 2022). The liquidity ratio provides insight of a company’s available working capital to pay down its short-
term debt, often through notable cash and cash equivalents. Liquidity ratios are used to determine
solvency, profitability, and the company’s billing; assessing if a company can pay off its short-
term debt and liabilities, be profitable, and pay its bills in a reasonable time (Financial Ratios, 2022). The cash ratio measures a company’s liquidity and it’s the strictest as it accounts for only
the highest liquidity assets, its cash and liquid stocks. Leverage ratio measures the level of debt and informs an investor if the firm can meet its financial obligations (Financial Ratios, 2022). The activity ratio indicates how effective a firm’s operations are to generate revenues and cash. And the shareholders’ return ratio allows investors to determine the firm’s financial health and if the firm is financially stable for the long-term. Financial
Ratio Chosen
Formula
Result
Positive/Negative?
2
Ratio
Profitability Operating
profit margin
(Profits before
taxes and before
interest) / sales
$1.156B/ $5.051B=
22.9%
Positive
Liquidity
Acid-test ratio
Current assets –
inventory /
current liabilities
($17.50B)/$9.16B=
1.91
Positive
Leverage
Debt-to-
equity
Total debt/ total
shareholders’
equity
$25.91B/$10.41B=
2.49
Negative
Activity
Accounts
receivable
turnover
Annual credit
sales/ accounts
receivable
$15.79B/$141 B=
11.19%
Positive
Shareholders’
Return
Dividend
payout ratio
Annual dividends
per share / after-
tax earnings per
share
$0/ $1.61= 0%
Negative
Organizational Performance
A firm’s organizational performance is reflected in their financial performance. The five common ratios that are used to help assess the financial condition and performance of a company
is profitability, liquidity, leverage, activity, and shareholders return ratio (Hitt, Irelance, Hoskinsson, 2017). Strategic alliance are business relationships where two or more entities work
3
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