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Differentiation Strategy: FedEx has also used a system for differentiating company units. It seeks to distinguish itself from its competitors by providing better services that are unrivaled by other businesses in the industry. FedEx charges more for its distinctive products. L.
Customer Relationship Management (CRM) All communications and links between your company's customers are managed using a program called customer relationship management (CRM).The objective is straightforward: to strengthen commercial ties. CRM systems assist businesses in maintaining contact with consumers, streamlining procedures, and boosting revenue. With a wide variety of cutting-edge and comprehensive CRM solutions that can be efficiently customized to the needs of businesses of all kinds, from global corporations to start-up microenterprises, Salesforce provides the industry's top cloud-based CRM software. SWOT Analysis Strengths: 1. Reputation FedEx is a well-known and respected brand. It is well-known for its dependability, quick service, and high quality. The Forbes 2019 ranking placed FedEx as follows: •
Most Reputable Companies (35
th
place); •
Best Employers in the World (51
st
place); and •
Most Valuable Brands in the World (89
th
place).
26 2. Variety of Services A company can be counted on to satisfy all potential customers in a market by offering the most diverse range of services. FedEx serves domestic and international customers with a wide range of services thanks to its 428,000 enthusiastic employees. FedEx is made up of the main corporate divisions: •
FedEx Express offers quick delivery options. •
FedEx Ground: Ground delivery services for small packages •
FedEx Freight: Freight priority and budget offerings •
FedEx Services offers corporate services, print services, sales, marketing, technology services 3. Brand Valuation
In 2019, Interbrand shared the value of FedEx to be around $7 Billion. 4. Extensive Global Network and Supply Chain
FedEx has operations in 220 countries with 2150 offices, 370 service locations, 13 Air Express hubs, 39 Ground hubs, and 1,950 operation express stations. FedEx's unrivaled global network reaches every corner, from the United States to Asia and Europe. 5. Competitive Prices
Consumers are concerned with price no matter what you are offering. FedEx uses efficiencies of size to provide high-quality service at a low cost.
27 6. Time-critical deliveries
When it comes to package deliveries, time is of the essence. Knowing that FedEx will arrive on their entryway the following day if they order an overnight transport can draw and keep customers. (with real-time monitoring). 7. Profitable Acquisitions
With 2150 offices, 370 service sites, 13 Air Express centers, 39 Ground hubs, and 1,950 operation express stations, FedEx operates in 220 nations. From the United States to Asia and Europe, FedEx's unrivaled worldwide network covers every part of the world. 8. Effective Marketing FedEx has successfully applied the power of marketing with a purpose in a variety of contexts, including well-known Tom Hanks films like Cast Away, athletics, and inventive TV ads. Some of the activities that FedEx supports include the National Football League, the NASCAR Sprint Cup Series, the French Open Tennis Tournament, the ATP World Tour, and the FedEx Cup on the PGA Tour. (NFL). 9. Electric Trucks A reservation for 20 Tesla completely electric vehicles has been made by FedEx. FedEx has always put a strong focus on sustainability and the use of alternative fuel vehicles in order to increase operational efficiency and fuel usage. Weaknesses: 1. Overdependence on US Market In the US, FedEx generates 68 percent of its revenue. The US market makes for $47.5 billion of the overall revenue of $69.69 billion. If the US market faces fiscal challenges, FedEx's income could drop significantly.
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