BUS 3302

A Marketing Information System consists of at least four (4) elements: internal data/records, marketing intelligence, decision tools/models and marketing research. They are extremely useful because they help managers to make better decisions that satisfy clients, reduce risk, save money or enhance profits. 1. Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected. 2. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making.

Suppose your company has an e-commerce Website for selling different types of goods and services. Discuss the followings: Ethical concerns associated with storing and analyzing user data?

6 E-government user relationship management includes: Select one: a. information and communication technology-based planning b. controlling of user relationships c. all other options d. organizing, steering

MIS provides a variety of information products to managers. Discuss the major reporting alternatives provided by MIS to assist managers in better decision making. Illustrate your answer with examples

1) Group Policy is considered a a) Risk b) Safety measure c) Logical access control d) Physical access control

Recommendation(s) for the food and beverage organisation(Nestle) to seize the opportunities and eliminate the threats.  use management function (planning, organising,leading,controlling)

using sage 50 what steps can we ignore in: -sales process( sales Invoice, Sales Order Sales Quote and Proposal, Receive Money From Customer) - purchasing process( Enter Bill, Purchase Order, Pay bill) ( if we allowed to ignore more than one please mention all) what are the steps For: purchasing process: Selling Process

Suppose menu                                                                                                           messageQ&A notifications account_circle   Business FinanceQ&A LibraryYou have just been employed as the New chief executive officer of a medium sized company that is listed on the Ghana stock exchange. At the maiden board meeting,the chairman advised you and your management team to avoid what he termed as "Agency Problem" Explain the term "agency proAm blem " and identify (4) way by which shareholders can deal with it. You have just been employed as the New chief executive officer of a medium sized company that is listed on the Ghana stock exchange. At the maiden board meeting,the chairman advised you and your management team to avoid what he termed as "Agency Problem" Explain the term "agency proAm blem " and identify (4) way by which shareholders can deal with it.…

Im not sure if any of the answers I have provided are correct.

You are requested to select a sales organization which needs an Online Shopping app for Ecommerce Store to improve the business operations and promote sales. You need to conduct a research through the Internet and the available online resources for an Online Shopping you have selected. Plan your Research in such a way to examine the issues faced by organization in currently available information system and explore the other types of information systems which can be incorporated to enhance the existing system. After conducting the research prepare the following: 1. а. Write a short description of the chosen online Shopping/department and the information system currently used. b. List the business drivers of the information system based on the current system.

12 An exemplary e-government value chain may consist of (1) content and service concept, (2) content and service development, (3) technological distribution, (4) marketing and user relationship management, and (5) e-payment. Select one: a. True b. False

You are the Marketing Manager of Domino's Pizza Malaysia. Recently, you have discovered that the company has received some unpleasant customer feedback in matters pertaining to the navigation of the website and customers services. In order to address this issue, write a recommendation report to your Managing Director, Ms. Sharon to suggest a few alternatives to improve the issues of website navigation and customers services of your company. Your report should include the following points: 1) Implement Calls-to-Action button in the website 2) Provide professional development training for Customer Service Representatives Add another FOUR (4) relevant points (3 findings + 1 solution) on improving the customers' experiences. Elaborate on each points. The body of your report should not be more than 250 words.

Please need detailed ans

Please do not give solution in image formate thanku  Assignment - Marketing Management A stock exchange trader contacts you and explains that he is looking to enter the cryptocurrency market with his own product that is named B1. The coins currently have little to no value other than as a unit of exchange. Even though it is a new product it he claims that it would not stop consumers from buying it. He refers to similar cryptocurrencies that have entered the market in the past and have now experienced a recent surge in demand. Knowing your marketing background, your stock exchange trader thinks his cryptocurrency could see a similar surge in demand if you could help him introduce it to the market. After careful consideration you agree to offer your advice. You tell him that you will get back to him after you thoroughly studied potential value propositions, in a report. a. Which models of Marketing Communication fits your marketing communications strategy best and indicate the extent to…

1  It is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer values of management is known as

Select the three principles(picture) that you think are most relevant to the use of data analytics in public transportation systems in a small city. Explain why you have selected these three principles and what the privacy concerns are (just has to be bullet points) no essay writing.

Jane Dawson is a new sales representative for the Charles Schwab brokerage firm. In searching for clients, Jane purchased a mailing list of subscribers to The Wall Street Journal and called them all regarding their interest in discount brokerage services. She asked if they have any stocks and if they have a regular broker. Those people without a regular broker were asked their investment needs. Two days later, Jane called back with investment advice and asked if they would like to open an account. Identify each of Jane Dawson’s actions in terms of the personal selling process

Plz do not Plagrize the answer, Do not provide image for answer Thank you

3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction​: Briefly explaining the purpose of the report ●Technology Options​: Where you describe each type of technology ●Sales Solution​: Where you explain how the options will increase sales ●Marketing Channels​: Where you discuss how to reach customers…

Journal Article: International Journal of Management Reviews, Vol. 13, 24–39 (2011)DOI: 10.1111/j.1468-2370.2010.00280.xOnline Customer Experience (OCE): A Review of the Business-to-Consumer OnlinePurchase Context. By: 24Susan Rose, Neil Hair and Moira Clark. Henley Business School, University of Reading,Greenlands, Henley-on-Thames, Oxfordshire, RG9 3AU, UK, and 2E. Philip SaundersCollege of Business, Rochester Institute of Technology, 108 Lomb Memorial Drive,Rochester, NY 14623, USAQUESTION:Study the above referenced journal article and state in detail what do you think is “the strategicimportance of Customer Experience in relation to online retailing”? Justify your responseusing pertinent theories, frameworks and concepts.

Read the statements below and identify which type of analytics each statement requires. (Descriptive Analytics /Predictive Analytics/ Prescriptive Analytics) Decision Descriptive Analytics /Predictive Analytics/ Prescriptive Analytics Which candidate will win the election? What price for a product will maximize profit? How much money do I need to save each year to have enough money for retirement? How many products were sold last year? What is the best route for the delivery person to drop off packages to minimize the time needed to deliver all the packages? How many customers do we have and where are they located?

Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items   7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?

What is recommendation for the best solution and is possible to solve the sales and management problem

The types of stories sellers can use with customers include: Group of answer choices compare and contrast stories, success stories, failure stories, a., b. c. above b. and c. above

Hadiya has been hired by ABC Mortgage Brokers Inc. and is in the process of being trained on how to source clients, and the types of marketing that she may use. She had thought that she could create any marketing that she wants, but has been told that she must have it approved by the brokerage. This is because: Select one: O a. She doesn't have a degree in marketing b. FSRA requires her to submit all marketing to her brokerage for approval c. The MBLAA requires her to submit all marketing to her brokerage for approval d. She is representing the brokerage

A regional pizza chain contracts you to analyze how it compares to competitors. You recommend surveying its customers using the Fishbein multi-attribute model. When the results come back, the pizza shop chain is surprised to see that it scored low on convenience and variety. Why is it important to use the Fishbein multi-attribute model? A) The pizza shop can decide to not promote its different menu items since variety ranked low. B) The pizza shop can run promotions on its current menu items to draw more customers. C) The pizza shop can increase the number of ways it markets to its customers. D) The pizza shop can better position itself to change customer attitudes about its products’ and services’ features.

How does the implementation of a CRM (Customer Relationship Management) system impact the overall sales performance of a company, and what are some of the key factors to consider when selecting and customizing a CRM solution to meet the specific needs of the business?

1.Customer relationship management (CRM) software has been a huge driving force for ecommerce businesses for a number of years now. Discuss any FIVE (5) benefits of CRM for e-commerce businesses such as SmartMove.  2.An intuitive knowledge management system can streamline the customer experience process at SmartMove. Discuss ANY FIVE (5) ways Knowledge Management System (KMS) improves customer experience 3.If you were to provide advice to the inventory control manager at Wheeled Coach about the inventory management policies and techniques that need to be initiated to ensure accurate inventory records, critically discuss the contents of your report and explain on how these should be implemented. 4.One of the challenges that the organisation must constantly address is to ensure that there is a balance between demand and supply and that fluctuations are closely monitored and controlled. As a seasoned consultant, examine the various approaches that can be adopted by the organisation in…

Mary sells hardware and software to over 90 000 customers per year. She has 15 years’experience. As part of the billing process she keeps information on customers. She buys and usesa data mining tool to derive useful information about her client’s information such as zip codes,credit card numbers, ID numbers etc. Most of this information identifies groups and notindividuals. She can then use the information to market her wares more efficiently. Is this ethicalsince customers did not give her the information for this purpose?

Chapter 17 discusses the relationship between involvement, sales personnel, and the likelihood of self-service. Cashiers are a basic form of sales personnel. Describe Albertsons’ service environment in terms of involvement and the appropriateness of sales personnel versus self-service.

Write 5S rules and explain them in detail.

Briefly explain each of the following e-commerce revenue models by highlighting differences, ( if any) a) Advertising revenue model b) Subscription revenue model c) Transaction fee revenue model

5.Explain the different methods of forecasting sales

pls help ASAP