BSBPMG518_Assessment_Task_2___C

Q 1. How do marketers classify products? Q 2. How can companies combine products to create strong co-brands or ingredient brands? Q 3. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?

18. How would the buyer use the three stages of supplier selection to determine if they will purchase frozen pizza vs. pizza dough? Survey Stage: Inquiry Stage: Evaluation Stage:

Explain the Objectives of Tactical marketing plan (TMP)

In the context of a buying process, which of the following statements is true of satisficers​   Question 28 options:   a)  ​They select the best supplier who satisfies their product and delivery requirements   b)  ​They study numerous proposals carefully before selecting one.   c)  ​They contact new and unfamiliar suppliers when they need to purchase a product   d)  They contact familiar suppliers and place orders with the first one that fulfills their requirements​

1)explain the challenges in carrying out procurement plan? 2) explain the consequences organizations will experience in failing to carry out effective procurement planning?

discuss potential target market of food panda and marketing mix of food panda? ( in brief )

Subject: Procurement & sourcing Q): What are the difference between consumer & organizational buying?

Complete the following for a marketing plan: Summarize the marketing for the V Fusion + Energy product line. • Propose the product, branding, and packaging strategy. •Explained how you will differentiate against the competition, and explained how the firm may expand upon its product line in the future. • Develop a distribution strategy for the product. What retail outlets will sell your new product? How will you manage the supply chain? • Develop pricing and promotional strategy. How will it focus on the target market? • Analyze Integrated Marketing Communications. How will it provide clarity and consistency across multiple mediums to maximize the communicative impact?

Think the PDCA Cycle is useful? How flexible is its use?

Can you create a Quantitative Strategic Planning Matrix (QSPM) for a travel agency which offers an all in one package. Accomodation, excursions and car rentals.

Among the identified 7P’s of marketing, which do you think are the three most appropriate marketing mix in a sari-sari store business, and why? Justify your answer by citing examples.

Explain formulating a profit driven strategy as on the image below.

Questions 1: The objectives of procurement and purchasing function at the organization have evolved far beyond the traditional mantra of ensuring we "get a good price!" Discuss how this role has changed. Explain the major objectives of procurement and purchasing function in the organization. Provide relevant examples to support your answer Questions 2 Improving the Procure-to-Pay ("P2P") system involves automation of all transactional activities associated with the thread of events that occur from the time of buying a good or service, through the release mechanism, to the point of Issuing payment. Elaborate the steps in Managing the Procure-to-Pay Process. Provide relevant examoles to support your answer

outline the various methods. Tiger Brands can organise for research in purchasing and supply management. You are also to discuss at least three considerations in relation to Tiger Brands

Task 10The subject of MarketingMark the statement or statements below that are correct:   According to Baines et al __________ Select one or more options: Is pricing of the organization's products primarily a task for other functions at the company than the one that works with marketing, such as. the company's finance function Is marketing synonymous with sales If the development of new products is something that marketers should not get involved in, it is a task that other functions at the company do better Is communication and advertising marketers most important task Marketing is about creating value for customers, society and stakeholders Should one sometimes try to deceive the consumer

Product For OREO BISCUITS product in Pakistan discuss it with respect to following terms. use internet for data purpose but don't take same content use own words. Competitors: Position of brand in market with respect to competitors: Brand Extensions: Manufactured by: Company name Product Line/s of company Product mix width of company Product mix of company

Absenteeism, Unmet Targets, Are Signs Of Poor Operational And strategic decision

Can you create a Strategic Position and Action Evaluation Matrix (SPACE) for a travel agency which offers an all in one package. Accomodation, excursions and car rentals

Subject: Channel management Q6): What factors influence the consumer buying behaviour & why explain a: income b: comfort c: life style d: all of above

Ernest & Julio Gallo PRODUCT OR SERVICE: PRICE Early market strategies featured a cost leadership strategy and strict control of distribution channels. MARKET CONDITIONS DICTATE Responding to increasingly sophisticated consumers, adopted a differentiation strategy focused on higher priced quality product. The New York Times AND MARKETING STRATEGY Unlike most newspaper, the number of news page is not linked to a ratio based on advertising IMAGE IMPACTS FINANCIAL HEALTH Image changed from cheap low quality to higher quality but still reasonably priced product. CORPORATE STRUCTURE Corporate structure is likely product divisional but the business remains under family control. Durability Imitability Transparency Transferability Replicability Other comments space sold. REFOCUSING FOR BOTTOM LINE After a short period of other media acquisitions it began divesting many of them to refocus on core business and electronic delivery of news. Sony Corporation Began as a producer of cheap low- end…

Q-1 Define the marketing information system and discuss its parts.

What were the objectives of BCBS-KC in building its CRM system?

Thanks in advance

1. What is a Sustainable Competitive Advantage (SCA)? Choose a well-known brand and describe one SCA you believe they have. 2. What are the three parts of the BOR stack? Describe how each part creates or supports the SCA you described above.  3. While it is called the BOR stack, how would you arrange the three parts in terms of adding value. In other words, what is the first layer, second layer, and third layer of value within the BOR stack model?

How does CRM software facilitate the management of customer relationships, and what are some popular CRM software solutions in the market?

exxxplain the role of supplier performance metrics in supplier management.

Current Marketing Mix (4Ps) for WALMART Product Strategy Briefly describe your product or service. Consider: · Where is it in the product life cycle · What level of quality and consistency does the offering have? · What features does it have?

What are the pros and cons of selling the champion brand? retaining the champion brand? which option would benefit HBI the most?

Subject: Channel management Q5): What influencing involved along the channels? Q6): What factors influence the consumer buying behaviour & why explain a: income b: comfort c: life style d: all of above

Analyse what ethical issues in marketing mix of case 1 that were complained by customers as indicated in the above press release. Use the relevant information from the press release to support your analysis.eg ethics in promotion/product/place/price

Why do marketing professionals care about and participate in supply chain decisions?  2. Why is being able to track products important to companies? Why is it important to consumers? How can it add value to products?  3. Describe the reasons why outsourcing and offshoring occur.  4. What drawbacks do you see associated with conducting surveys online? Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail?