WA 3 - Parasailing Margin Analysis

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Jan 9, 2024

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Parasailing Company: Margins Analysis 1 Parasailing Company: Margins Analysis MBA Program, University of the People BUS 5110: Managerial Accounting Dr. Chaudhari 9/27/23
Parasailing Company: Margins Analysis 2 Introduction When establishing a new business, it is often said that it takes a minimum of 5 years before a profit is turned. The beachfront parasailing company is looking to retain a profit by its third year in business. By evaluating the break-even points for each year, we can analyze the contribution margins to see if the output of money spent will generate sufficient revenue over time. Going year by year, we will review the break-even quantities, contribution margins, and contribution ratios to better understand if the business model presented is a worthwhile investment. It is to be noted that all values have been rounded to the nearest whole number, for this reason, net income does not equal zero to account for the margin of error from missing fractions. Year 1 Analysis To be able to determine the break-even quantity for Year 1, we must first discern company spending into two categories: fixed and variable costs. Since fixed costs are correlated to general business overhead and are not directly linked to the production, we would consider the estimated monthly loan payment ($350), the monthly full-time scheduler salary ($2,500), and the monthly dock and office fees ($500) to be fixed costs (Santa Clara University, 2020). The total value of the parasailing company’s fixed costs are $3,350 per month. Since we are looking at the break-even quantity over a year, we will need to multiply the monthly fixed costs by 12 for a total of $40,200. Variable costs can fluctuate and are connected to direct labour and raw materials, therefore fuel costs ($100/flight) and boat crew ($30/flight) would be considered variable costs, calculating a total of $130 per flight in variable costs (Santa Clara University, 2020). The break-even point in sales is calculated by using the formula below (Educationleaves, 2021):
Parasailing Company: Margins Analysis 3 Break-Even Point = Fixed Costs Break-Even Point = $40,200 1 - Variable cost per unit 1 - $130 = $156,333 Selling price per unit $175 The break-even point for the parasailing company would be about $156,333. The next step would be to calculate the number of units needed to be sold to reach the break-even point. To attain this value, we need to divide the total fixed costs by the contribution margin, which is total sale per unit ($175) subtracted by total variable cost by unit ($130) (Walther & Skousen, 2009). If the contribution margin is $45, then the number of units needed to be sold per year is about 893. We can break down the complete year one sales analysis in the chart below, contribution margin ratio is calculated by subtracting the variable cost per unit from the total sale per unit and dividing by total sale per unit: CMR = (S - V) / S (Heisinger & Hoyle, n.d.). Year 1 Analysis Chart (Walther & Skousen, 2009) Total Per Unit Ratio Sales ( 893 x $175) $156,333 $175 100% Variable costs ( 893 x $130) $116,090 $130 74% Contribution Margin $40,243 $45 26% Fixed costs $40,200 Net Income $43 What is noticeable in these results, is that the contribution margin is 26%. This means that the effect of variable costs is relatively satisfactory on the final product. A 26% contribution margin means that variable costs have been effectively managed and allow for some fluctuation in costs, such as fuel costs or discounting, to still maintain profitability. Year 2 Analysis In the second year of operations, it is assumed that the location will allow for referrals, at a cost of about 2% the total sale price. $175 * 2% gives an additional $3.50 to be accounted for within the variable costs. Therefore, break-even point in sales for year 2 is seen below
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