W3 Paper COM200.docx

1 Instead of a Memo Instead of a Memo Louis Conner COM200: Interpersonal Communication Prof. DiGaetano 5/12/2024

2 Instead of a Memo Introduction In this paper, I will outline a communication campaign designed to effectively inform technical support employees about a new training program. The plan focuses on utilizing interactive and engaging methods to ensure the information is communicated clearly and memorably. This approach aims to foster a more engaging and collaborative learning experience compared to traditional text-based memos. Plan Overview My goal with this campaign is to inform technical support staff effectively, interactively, and entertainingly about the new training program. Three primary components of the strategy are interactive video presentations, live webinars with Q&A sessions, and a special training portal with forums and chat features. Compared to standard text-based notes, these components leverage technology to produce a more intimate and interesting experience. 1. Presenting Interactive Videos Concept : The new training program is introduced via an interactive video presentation that serves as the campaign's opening component. The training program's specifics—including the

3 Instead of a Memo quarterly full-day training sessions and the monthly training credit requirements—will be explained in this film using live-action video, animations, and infographics. Quizzes and clickable links to other resources are two further interactive components of the film. The argument is that static text is not as interesting as interactive movies. Better able to draw in and maintain the interest of the audience, they facilitate employees' comprehension and retention of the material. Compared to passive material, interactive information greatly increases knowledge retention and engagement, claims the Center for Creative Leadership. Through the use of quizzes and clickable components, the film guarantees that staff members are actively engaged in their education, which improves comprehension and memory. Supporting Data : Interactive videos improve viewer retention and involvement, according to studies. Interactive video content, for instance, produces superior learning results than conventional video formats, according to study published in the Journal of Educational Technology & Society. Furthermore, interactive films have been shown in an eLearning Industry study to raise completion rates and enhance the learning process in its whole. 2. Q&A Live Webinars Concept : The second component consists on a number of live webinars in which subject matter experts and trainers will provide the training program in real time. Though they will have live interaction and Q&A sessions, these webinars will cover the same material as the interactive

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