UP COM 413 2

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Feb 20, 2024

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1 Milestone One Milestone One Southern New Hampshire University Professor James Owston COM 413 R3181 Management of Com Projects 24EW3 1

2 Milestone One Project Scope and Outreach Plan To complement and expand the services provided by Liberty Hope Foundation, we need to raise $5 million in 12 months to begin construction on the new medical facility and community center. To achieve the fundraising goal, the Liberty Hope Foundation (LHF) will launch a comprehensive campaign that involves multiple activities aimed at engaging target audiences and inspiring them to contribute. The project scope includes the following key components:  Major Launch Event: To kick off the campaign, Liberty Hope Foundation will host a major launch event in a year. This event will serve as an opportunity to introduce the project, highlight the potential benefits of the medical facility and community center, and showcase the urgent need for support.  Social Media Engagement: Our team will leverage social media platforms to engage with the target audience, share updates, and promote the Liberty Hope Foundation project. Regular posts, videos, and infographics will be used to keep followers informed and involved in the campaign.  Online Fundraising Campaign: The campaign will include a dedicated online platform where individuals can make a donation and support the project. The website will provide detailed information about the project, including the purpose of the facility, its services, and the impact it will have on the lives of young adults with disabilities.  Collaboration and Partnerships: We will explore opportunities to form partnerships with businesses, organizations, and individuals that have a shared interest in supporting 2

3 Milestone One young adults with disabilities. These collaborations may include sponsorships, in-kind contributions, or joint marketing efforts.  Community Outreach: Liberty Hope Foundation team will conduct targeted community outreach initiatives to educate and mobilize the community about the project. This may involve presentations at local schools and colleges, workshops for parents and educators, and awareness campaigns in local newspapers and media outlets. Target Audience and Stakeholders The target audience and stakeholders for this project includes individuals, organizations, and groups who are committed to supporting individuals with disabilities and promoting inclusive communities. The primary targets audience include: - Individuals and families affected by disabilities. - Corporate sponsors and philanthropists. - Former beneficiaries of Liberty Hope Foundation. - Foundations and trusts focused on disability-related causes. - Community organizations and support groups. - Local businesses and community leaders. 3

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