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Chapter 5 PREVIEW QUIZ Racism in the Media: The Spread of Ideology Watch the brief video that serves to complement the readings: ● Dr. Golash-Boza Controlling Images : https://youtu.be/LjpVwEp9wlI Read through a very recent important media study conducted by Nielsen Ratings entitled: “ Latino-Led Content and Viewers: The Building Blocks for Streaming’s Success ”: -------------------------------------------------- The first two questions are from the Golash-Boza video “Controlling Images.” As discussed in your text and in the “Controlling Images” video, the concept of “controlling images” was established by this sociologist: a. Frank Biafora b. Oprah Winfrey c. Patricia Hill Collins d. Jeffrey Fagen The term “controlling images” refers to the fundamental idea that our perceptions and stereotypes of racial and ethnic groups are shaped and reinforced in large part by the media that we consume. a. True b. False Your author argues throughout this chapter that the popular media (i.e. television, social media, movies, etc.) helps to perpetuate negative stereotypes about certain racial/ethnic groups, and that these stereotypes help to justify the continuation of unequal social policies and judicial practices. a. True b. False The (Bill) Cosby Show was one of the most popular television sitcoms in history. It portrayed a successful middle-class Black family headed by two professional parents, one a doctor; the other a lawyer. This show was a bold step forward for network television and demonstrated what scholars Sut Jhally and Justin Lewis referred to as ___________________, the idea that the United States was the land of opportunity and that African Americans could do better only if they tried harder. a. Wealth gap b. Enlightened racism

c. Boot-Strap success d. Democracy Your author begins Chapter 5 by highlighting the Hollywood media industry. She noted that while Hollywood used to be run primarily by White, male executives, it has finally turned a corner. Today, just about one-half of all Hollywood executives are people of color. a. True b. False This racial/cultural group has historically been portrayed in the media as savages that need to be tamed by White people. a. Asian Americans b. Latino Americans c. Native Americans d. Irish Americans Media researchers have demonstrated this racial/gender group has historically been portrayed in movies, television and video games as street thugs, pimps, and lazy. a. White females b. Asian males c. Native American females d. African American males Media researchers have demonstrated that this race/gender group has historically been portrayed in movies as a “Dragon Lady” or a Butterfly. a. White females b. Asian females c. Native American females d. African American males Despite their large demographic presence in American society, members from Latinx cultural backgrounds have been notably underrepresented in American media, although, as your author highlights, this is slowly beginning to change in favor of more visibility and opportunities. Nevertheless, take a look at Figure 5-1 in your text “Representations of Black, Latinx, and White People on Television” representing a 2007 content analysis of American of prime-time television. The researchers (Monk and Turner) found that Latinx actors were much more likely than White or Black actors to play character roles that were:

a. Articulate and Intelligent b. Articulate and Immoral c. Immoral and Despicable d. Intelligent and Despicable Based on the 2019 Hollywood Diversity Report , this race/ethnic group is found to be the least likely to be seen in American media today in pretty much every category of entertainment: a. Black Americans b. White Americans c. Latinx Americans d. Native Americans In the section entitled New Media Representations your author highlights an important shift, starting in 2013, in the way Americans absorb media and form racial stereotypes, with much less coming from television viewing, and much more via streaming technologies with smart phones, iPads, and video games. She ends her opening paragraph of this section with a bold statement that this new media has finally shattered old stereotypes and ushered in a new era of equity and authenticity in characterization of all ethnic groups. a. True b. False Your author highlights that one of the most powerful influencers of informing and shaping stereotypes in young people today is interactive video games. a. True b. False Found in the section “New Media Representations” Researchers Anna Everett and Craig Watkins have studied the relationship between video games and mental stereotype formation. They highlight two important features that make modern gaming such powerful influencers. These are: a. Interactive engagement capabilities, and enhanced technology that offers greater realism b. Lack of parental oversight, and relatively low cost of video games c. Interactive engagement capabilities, and lack of parental oversight d. Enhanced technology, and relatively low cost of video games Up until very recently, it was typically larger corporations that had the financial resources to push out mass media content, and thus inform and perpetuate commonly held racial stereotypes. The advent of social media has now made it possible for everyday citizens to create and drive content and become

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