Project 2 Process Assignment Template kunal

.doc

School

Centennial College *

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Course

171

Subject

Communications

Date

Apr 3, 2024

Type

doc

Pages

Uploaded by KidFalconMaster770

Research Essay Process Assignment Template UNIT 6 1. Title of the source : It's easy to enter the Asian market during Lunar New Year. It's hard to get it right. 2. Summary of Source (100 words) Entering the Asian market during Lunar New Year presents a lucrative opportunity, evidenced by the 30% increase in China's tourism revenue and Vietnam's 8.1% retail sales surge in 2023 and 2024, respectively. Global brands like Apple, Burberry, and Coca-Cola have successfully engaged Asian consumers with themed campaigns. However, cultural missteps, as seen with Dolce & Gabbana and Burberry in 2019, underscore the importance of understanding and respecting diverse cultural perspectives. Brands are learning to navigate these nuances by collaborating with local stakeholders. While the potential for profit is substantial, newcomers are advised to carefully time market entry to avoid fierce competition and ensure product-market alignment. 3. Discuss some of the strengths and flaws found in your source (100 words) Strengths of the article lie in its well-supported insights into the economic potential of Lunar New Year marketing, featuring impactful examples of successful and failed campaigns. The inclusion of expert opinions, such as Tana Licsandru and Ranjana Singh, adds credibility and depth. The emphasis on cultural sensitivity and the pitfalls of superficial efforts provides valuable guidance. However, the article could benefit from exploring a broader range of cultural nuances across various Asian markets. Additionally, offering counterarguments or addressing potential

drawbacks would enhance its balanced perspective. Overall, it effectively navigates the complexities of Lunar New Year marketing, serving as a valuable resource. For Arguments: Strengths: HOW is the argument logical, fair, and reasonable? Why might some reasonable people agree with the author? The argument is logical, fair, and reasonable as it employs a clear and data- backed approach to illustrate the economic opportunities during Lunar New Year. It introduces real-world examples of successful and unsuccessful marketing strategies, using statistics from China and Vietnam. The emphasis on cultural sensitivity and the consequences of missteps, supported by instances like Dolce & Gabbana and Burberry's controversies, adds credibility. Including expert opinions from Tana Licsandru and Ranjana Singh enhances the reliability of the argument. Practical advice, like involving targeted communities in the creative process, demonstrates a sensible approach to successful marketing. Flaws: What are the arguments' problems, flaws, or gaps? Why do you think people may disagree with the author? Think critically. What new questions and areas for development does the argument raise? The argument could be criticized for its limited exploration of cultural nuances across various Asian markets, making it less comprehensive. Potential disagreements may arise concerning the lack of counterarguments or discussions about drawbacks to the recommended strategies. Some might argue that the article could delve deeper into the broader market implications of Lunar New Year marketing on a brand's image and positioning. Additionally, the need for more perspectives from external stakeholders to prevent cultural insensitivity is identified as a gap in the argument. This critical analysis raises questions about the depth of cultural understanding required for successful Lunar New Year marketing and prompts consideration of potential challenges beyond the presented examples. Further exploration of counterarguments and the long-term implications of marketing decisions could enhance the overall robustness of the argument.

Unit 7 Academic integrity 1. Discuss two problems resulting from using ChatGPT and other AI tools to write your research essay for COMM 171. (100 words) Using ChatGPT and other AI tools for a COMM 171 research essay can cause problems with accuracy. Even though these tools are good, they might create content that isn't very precise or misunderstands complicated topics, leading to mistakes. The AI might not understand the specific needs of the research essay, which could make the information less reliable. Another big issue is about originality. There's a chance of accidentally copying from the AI's training data, which has lots of existing texts. This could mean using ideas without saying where they came from, which is a problem for school honesty. Finding the right balance between using AI help and making sure the essay is accurate and original needs careful checking and human validation in school work. 2. How can students use AI tools such as ChatGPT in a positive way to learn- in a manner that does not breach the academic integrity policies at the college? (100words) Students can harness AI tools like ChatGPT in a positive manner by incorporating them as supportive learning resources. These tools prove beneficial for brainstorming ideas, creating outlines, and enhancing language skills. However, to uphold academic integrity, students must guarantee that their work demonstrates their individual comprehension and creativity. While AI can serve as a valuable source for inspiration and guidance, the ultimate output should be a reflection of the student's own efforts. To avoid breaching academic integrity policies, it is essential for students to appropriately cite and integrate any AI-generated content while

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