The online outlet should be on social media. A survey by Pew Research Center showed that parents, mostly mothers, spend the majority of their time online scrolling Facebook and Instagram (Pruitt, J., 2019). Using targeted advertisements with the help of the Meta algorithm can have corporate-created advertisements show up on their feed in the sponsored sections. Another way to gain attention would be to partner with family-focused or mom-influencers. While their child may not be enrolled in a center, they can be given access to the application and share it with their followers. We can offer to waive or discount the registration fee while giving the influencer a portion of the proceeds. When creating these ads we need to make sure we are reaching a diverse audience and doing research to see how diverse our audience is. With locations all over North America, this company is expected to have a diverse market. You must also look into what ways are the families diverse. Is it race, language, or finances that are the major differences within our audience? When focusing on language as a major difference, translations on ads are an absolute must, however, translation is not the only issue. We must be positive that the message itself is also relevant (
5 tips for multicultural communications
., 2012). Some cultures may look at the need for mental health for their children differently, so it is important to address the specific needs. If any influencers are involved it is important to make sure they share the same core values as the company, while also looking for diverse people to share the message to a diverse audience. Not all of the advertising must be conducted on social media platforms. The corporation can partner with parenting blogs to post their advertisements. This outlet will be easier to control,
not having to worry about any comments that could be left and possibly creating a public relations nightmare.
