COM 127 Communication Plan MacDonald

.docx

School

Columbia College *

*We aren’t endorsed by this school

Course

127

Subject

Communications

Date

Jan 9, 2024

Type

docx

Pages

Uploaded by AgentUniverse11533

COM 127 Communication Plan Template Role of Communication Team The communication team is responsible for creating and executing a communication plan that addresses the business problems and goals of the organization. A communication plan template is a document that outlines the objectives, strategies, tactics, and evaluation methods of the communication team. It helps the team to organize their tasks, coordinate their efforts, and measure their results. Business Problem Identification The product has two issues: one external and one internal. The external issue is about the braking sensor, which was fixed before the launch. However, a bad review by a tester went viral and influenced consumers’ opinions. This is an example of the Spiral of Silence Theory, where people follow the dominant view even if it is wrong. The internal issue is that employees ignore the monthly newsletter that informs them about the staff changes. This leads to stress, rumors, and false information. This shows the Agenda Setting Theory, where the frequency of communication affects the perceived importance of the topic. Employees do not care much about the matter because they only hear about it once a month. Proposed External Communication Solution To address the review problem, I would contact the user politely and explain the brake censor solution. I would tell them that they got the prerelease bike for us to get their feedback as exclusive beta testers before we launched the final product. I would invite them to try the new product for free and give some more to their family and friends. I would ask them to revise their review after trying the product. I would also reply to the review, thanking them for their input and sharing how we fixed the issue, informing other potential customers. Proposed Internal Communication Solution To improve staff engagement with the newsletter, I suggest the following strategies:  Ask staff for their preferences and suggestions regarding the newsletter content. Feature a different employee every month in the newsletter to make it more personal and relevant.  Reward staff for reading the newsletter. For example, have a monthly prize draw for those who find hidden clues in the newsletter.  Change the format of the newsletter to make it more appealing and accessible. For example, send it by email, or make a video newsletter that can be posted on the company website or social media platforms.  Replace the newsletter with a monthly all-staff meeting for the most important information. This will allow staff to interact directly with each other and the management, and to better understand and remember the information. Theory Supporting Theories

For external conflicts, I rely heavily on the Media and Mass Communication theory. It underscores the influence of media on public opinion and behavior. Conversely, the Compliance-gaining Strategies theory is my go-to for internal conflict resolution. It focuses on persuasion tactics to achieve compliance within an individual or organization. In essence, these theories guide my conflict resolution strategies, providing insights and tools for effective resolution, whether the conflict is internal, external, or within a broader public sphere. External Solutions The communication theory I’ve selected underpins my strategies for resolving external conflicts. It emphasizes the importance of digital media communication when engaging with large audiences, whether it’s during the review process or via a separate platform. Internal Solutions The communication theory I’ve selected bolsters my approaches to internal conflict resolution. The impact of these strategies is crucial in enhancing interaction with a primary audience. References: Bizfluent. (2017, September 26). The role of a communication department in an organization. https://bizfluent.com/info-8673875-role-communication-department-organization.html Northeastern University Graduate Programs. (2019, October 28). What is corporate communications? Northeastern University. https://graduate.northeastern.edu/resources/what-is-corporate- communications/ Forbes Communications Council. (2020, December 18). 10 positive ways to address negative feedback on social media. Forbes. https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/18/10- positive-ways-to-address-negative-feedback-on-social-media/?sh=6c9e5118337c Indeed Editorial Team. (2021, January 29). Corporate communications functions: Definition and examples. Indeed. https://www.indeed.com/career-advice/career-development/corporate- communications-functions

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help