250

.JPG

School

TAFE Queensland *

*We aren’t endorsed by this school

Course

MKG414

Subject

Communications

Date

Jan 9, 2024

Type

JPG

Pages

1

Uploaded by DrHeatAnteater41

sScenano:; Your vendors have instructed you to advertise their new building as ‘Apartments starting from $200,000' but the lowest priced one is now soid. They instruct you not to change the signboard so as to attract more enquiries, even though the lowest priced apartment is now $280,000. Identify and explain the ethical issue in this scenano, quoting any relevant legisiation The ethical issue in this scenano is that the vendors are instructing the real estate agent to advertise 3 false price in order to attract more enguirers. This is misleading and deceptive conduct, which is against the law. The relevant legisiation is the Fair Trading Act 1987. The fact that the sellers have given the agent instructions to advertise 2 price thatis no longer accurate in order to elicit 2 greater number of inquiries raises an ethical concern in the context of this scenaro. This is deceptive, and it has the potential to be seen as deceptive and false advertising, both of which are against the law according to the Australian Consumer & Competition Commission - ACCC A potential buyer has contacted you regarding the advertised apartment and has lodged a formal complaint to your agency principal that you have misled them by advertising a lower pnce A potential buyer has contacted you regarding the advertised apartment and has lodged a formal complaint to your agency principal that you have misled them by advertising a lower price How do you record the complaint details? function 1. The real estate agent should rectify the complaint by being honest with the potential buyer and informing them that the lowest priced apartment is now 5280,000. The agent could use two communication strategies to do this, such as telling the buyer in person or sending them an email. function 2. The particulars of the complaint ought to be written down in the organization's complaint register. The complaint’'s date of filing, the name and contact information of the person who filed the complaint, 2 summary of the complzint, and the decision about the complaint should all be included in the register. If a customer relationship management (CRM) system is utilized by the organisation, then the complaint should also be entered into that system. It is important that the principle of the agency be informed of the complaint so that they can conduct an investigation and find 2 solution to the problem Describe how you would rectifiy this complaint with the potential buyer. Refer to at least two (2) communication strategies in your answer. The real estate agent owes it to the prospective purchaser to offer an apology for the deceptive marketing and to clarify that the price that was originally advertised is no longer accurate. The prospective purchaser should be presented with the most recent price list for the home, and the agent should respond to any queries that the buyer may have. Additionally, the agent neads to make sure that the advertisement is brought up to date so that it appropriately refiects the current price of the property. There are a few communication strategies which could be used to rectify this complaint with the potential buyer: 1. Apologize for the mistake and explain what happened 2. Offer to provide more information about other properties which may be of interest. 3. Keep the lines of communication open in case the buyer has any further questions or concerns
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