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School
TAFE Queensland *
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Course
MKG414
Subject
Communications
Date
Jan 9, 2024
Type
JPG
Pages
1
Uploaded by DrHeatAnteater41
sScenano:;
Your
vendors
have
instructed
you
to
advertise
their
new
building
as
‘Apartments
starting
from
$200,000'
but
the
lowest
priced
one
is
now
soid.
They
instruct
you
not
to
change
the
signboard
so
as
to
attract
more
enquiries,
even
though
the
lowest
priced
apartment
is
now
$280,000.
Identify
and
explain
the
ethical
issue
in
this
scenano,
quoting
any
relevant
legisiation
The
ethical
issue
in
this
scenano
is
that
the
vendors
are
instructing
the
real
estate
agent
to
advertise
3
false
price
in
order
to
attract
more
enguirers.
This
is
misleading
and
deceptive
conduct,
which
is
against
the
law.
The
relevant
legisiation
is
the
Fair
Trading
Act
1987.
The
fact
that
the
sellers
have
given
the
agent
instructions
to
advertise
2
price
thatis
no
longer
accurate
in
order
to
elicit
2
greater
number
of
inquiries
raises
an
ethical
concern
in
the
context
of
this
scenaro.
This
is
deceptive,
and
it
has
the
potential
to
be
seen
as
deceptive
and
false
advertising,
both
of
which
are
against
the
law
according
to
the
Australian
Consumer
&
Competition
Commission
-
ACCC
A
potential
buyer
has
contacted
you
regarding
the
advertised
apartment
and
has
lodged
a
formal
complaint
to
your
agency
principal
that
you
have
misled
them
by
advertising
a
lower
pnce
A
potential
buyer
has
contacted
you
regarding
the
advertised
apartment
and
has
lodged
a
formal
complaint
to
your
agency
principal
that
you
have
misled
them
by
advertising
a
lower
price
How
do
you
record
the
complaint
details?
function
1.
The
real
estate
agent
should
rectify
the
complaint
by
being
honest
with
the
potential
buyer
and
informing
them
that the
lowest
priced
apartment
is
now
5280,000.
The
agent
could
use
two
communication
strategies
to
do
this,
such
as
telling
the
buyer
in
person
or
sending
them
an
email.
function
2.
The
particulars
of
the
complaint
ought
to
be
written
down
in
the
organization's
complaint
register.
The
complaint’'s
date
of
filing,
the
name
and
contact
information
of
the
person
who
filed
the
complaint,
2
summary
of
the
complzint,
and
the
decision
about
the
complaint
should
all
be
included
in
the
register.
If
a
customer
relationship
management
(CRM)
system
is
utilized
by
the
organisation,
then
the
complaint
should
also
be
entered
into
that
system.
It
is
important
that
the
principle
of
the
agency
be
informed
of
the
complaint
so
that
they
can
conduct
an
investigation
and
find
2
solution
to
the
problem
Describe
how
you
would
rectifiy
this
complaint
with
the
potential
buyer.
Refer
to
at
least
two
(2)
communication
strategies
in
your
answer.
The
real
estate
agent
owes
it
to
the
prospective
purchaser
to
offer
an
apology
for the
deceptive
marketing
and
to
clarify
that
the
price
that
was
originally
advertised
is
no
longer
accurate.
The
prospective
purchaser
should
be
presented
with
the
most
recent
price
list
for
the
home,
and
the
agent
should
respond
to
any
queries
that
the
buyer
may
have.
Additionally,
the
agent
neads
to
make
sure
that
the
advertisement
is
brought
up
to
date
so
that
it
appropriately
refiects
the
current
price
of
the
property.
There
are
a
few
communication
strategies
which
could
be
used
to
rectify
this
complaint
with
the
potential
buyer:
1.
Apologize
for
the
mistake
and
explain
what
happened
2.
Offer
to
provide
more
information
about
other
properties
which
may
be
of
interest.
3.
Keep
the
lines
of
communication
open
in
case
the
buyer
has
any
further
questions
or
concerns
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