7-1 project
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Jan 9, 2024
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Uploaded by ProfIron8664
Tracy Anderson
Southern New Hampshire University
SCS 100 : Perspectives in the Social Sciences 7-1 Project
Prof. William Fisher
08/13/2023
Part One: Advertisement Analysis
Ads for Apple Climate Pledge & Pantene, Unilever & Stronger Together.
1. Represented Individuals and Groups
Three of the four of ads that I analyzed are targeted at a specific community, the
LGBTQ+ community. Although they are targeted to a specific community, these 3 ads do
represent a variety of individuals and groups. The Apple ad is more general and aimed at
a wider audience, while showing a singular represented group visually.
2. Stereotyped Group behavior
The three related ads I analyzed represent a variety of stereotypes, although the main
stereotype focused on is the alliance to the LQBTQ+ community. From showing only
Transwomen in the Pantene ad, to having openly gay people speaking on unity and using
symbols that are representative of that culture.
The Apple ad showed no stereotypes that I could see. I know that there would be a
section of audience that because of bias could interpret a stereotype from this ad,
however using critical observation only, I do not see a stereotype represented in this ad.
3. Represented Cultures
The ads I analyzed showed a variety of cultures. From the Pantene ad showing a group of
Transgendered women of various ages and appearances, to the Unilever ad showing
several races and genders.
Smaller group relationships were also represented. A mix of
cultures is shown, which is the point of the ad.
For the Apple ad, it reflects family, as the only person in the ad is a sleeping baby.
The
narrator is a male voice representing the owner of the ad.
The underlying meanings and socially significant messages communicated in the three
like ads is acceptance of diversity, inclusion, unity, and strength. These ads show different
cultures and ages, different backgrounds and genders.
It shows how through acceptance
we can have unity. Differences should be a good thing, not something used to separate
people. The socially significant message for the Apple ad is climate control.
A promise to
future generations that they are and will continue to do better for our world.
4. Ethical Issues in the Social Sciences
One ethical issue in the three like ads is the use of stereotypes. By using stereotypes, it
allows the ads to appeal to specific groups of people.
While this can be a successful way
to connect with a target audience, it can potentially lead to excluding individuals who do
not match these stereotypes. The Apple ethical situation is climate control and leaving a
better impact on the world. Diversity and inclusion is important for advertisers to take
into consideration.
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Related Questions
10
DO NOT COPY FROM OTHER WEBSITES
Correct and detailed answer will be Upvoted else downvoted. Thank you
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Problem Statement:
The main purpose of this website would be to make room booking facility online for our chain of hotels (Hotel Deluxe, Hotel Seafront and Hotel Park View). This would facilitate our existing customers, as well as potential new customers, in booking hotels and itinerary prior to their arrival. This would not only enable them to be more comfortable (because they would know that hotel room of their choice is already booked) but also increase our chances of maximizing hotel room bookings and minimizing the load on front desk receptions of our hotels.
It would require the customers to get registered by simply providing some basic information of themselves like First Name, Last Name, Passport Number and Age (age must be 18 or above) and then proceeding to searching of hotels, selecting appropriate hotel and eventually making a booking for the room of their choice and paying it off using online payment methods (credit cards).
During the room-booking process, the user…
arrow_forward
A ride sharing app has decided to promote a new category of cab drivers by tweaking the app so that customers are first prioritized to these set of drivers before others. However, they decide to make a full disclosure regarding this to their customers at the time of accepting the booking. Cab drivers have a right to reject a rider, but a small penalty is levied on customers through a small additional charge for accepting a cab from a different category.What are the key ethical issues that you anticipate? If you were working for the ride sharing app, would you have handled this requirement differently?
arrow_forward
As you read in Chapter 11, Facebook is one of many online companies that employ databases. In 2011, Facebook announced that it was adding a new feature—facial recognition. Photos added to a Facebook post or wall are often tagged. When a person is tagged in a photo, the person is identified and a link is created to that user’s Facebook account. To make this job easier, Facebook is using facial recognition software to identify people in the photos. Critics of this say that this is an invasion of privacy. Research the debate online. Write a short paper discussing the implications this could have on a Facebook user’s privacy. Please use these sources: https://www.pcworld.com/article/485206/facebook_on_face_recognition_sorry_we_screwed_up.html
https://www.pcworld.com/article/485225/facebook_photo_tagging_a_privacy_guide.html#tk.hp_pop
https://abcnews.go.com/Technology/facebook-facial-recognition-feature-raises-eyebrows/story?id=13792666
arrow_forward
Small Potatoes is a family-operated seed business that has grown rapidly. It specializes in supplying home gardeners with the finest seeds and gardening supplies. Until now, the firm has done all its business by placing ads in gardening and health magazines and taking orders using a toll-free telephone number. Now, the family has decided to establish a website and sell online. Use this background to answer the following questions (each question should have a separate section denoted by a heading):
What factors would you consider when deciding on the user interface design for the website?
Create/Draw a rough prototype of what the user interface for the entry point (landing page) of what the Software would look like.
Should the website be designed in-house, or outsourced - give your reasons for selecting one over the other.
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Case Study: Wish You Wood is a toy boutique located in the main shopping strip of a resort town near Piney Lake. People who own cabins near the lake or come to visit the local state park enjoy browsing through the town’s stores, where they pick up pottery, paintings, and Wish You Wood’s beautifully crafted wooden toys. For these shoppers, Wish You Wood is more than a store; it is a destination they associate with family and fun.
The store’s owners, Russell and Vanessa Harris, personally select the toys from craftspeople around the world. They enjoy their regular customers but believe selling mostly to vacationers has limited the company’s growth. They decided that the lowest-cost way to expand would be to sell toys online. However, after several years of trying, traffic to the store’s website was still unimpressive. They were able to drive some business to their site using social media, but the site never took off in the way they had hoped.
Russell and Vanessa concluded that the…
arrow_forward
Case Report on SBRU Summer Breaks 'R' Us (SBRU) represents an online travel service provider that books summer break trips to resorts for university students. Students have booked summer break trips for decades, but changes in technology have transformed the travel business in recent years. SBRU moved away from having campus representatives with posted fliers and moved to the Web. The basic idea is to get a group of students to book a room at a resort for one of the traditional summer break weeks. SBRU contracts with dozens of resorts in key summer break (Dec- Feb) destinations in Bali, Bangkok, Dubai, Istanbul, Hawaii, and the Caribbean. Its website shows information on each resort and includes prices, room availability, and special features. Students can research and book a room, enter contract information, pay deposits, and make final payments through the system. SBRU provides updated booking information, resort information updates, and travel information for booked students when…
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5) Suppose you want to know whether a new dating app helps you find a better matched
significant other. Suppose that you have 60 volunteers (30 Males and 30 Females) who are
currently not in a relationship but wish to be so. Design a study (Make a block diagram) to
answer the question: "Does the new dating app help one find a more compatible match than no
dating app?"
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Detailed answer
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QUESTION ONE Visual Basic AutoClick Limited (ACL) operates a used automotive sales garage in Accra with two categories of customers, namely Individual and wholesale Dealers. A whole sale dealer is a term used to describe another used automotive dealer who buys from ACL. All whole sale dealers are offered wholesale dealer discount. ACL also runs a vehicle trade-in policy whereby an individual customer who owns a vehicle can trade in their vehicle at a negotiated price. Additionally, ACL add interior extras, such as Paint Touch-up, Undercoat, etc. and exterior extras such as wheel upgrades, new tires, etc., on the request of their customers at an additional cost. Management requires an application that will manage the sale of its used vehicles. You are tasked to develop this app, create a Visual Basic Application that will take as input for each vehicle its lot number, Make, Model, Year, Millage, Engine Capacity and Price. For each Extra its ID, Name, Type (interior or Exterior) and…
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QUESTION ONE Visual Basic
AutoClick Limited (ACL) operates a used automotive sales garage in Accra with two categories of customers, namely Individual and wholesale Dealers. A whole sale dealer is a term used to describe another used automotive dealer who buys from ACL. All whole sale dealers are offered wholesale dealer discount.
ACL also runs a vehicle trade-in policy whereby an individual customer who owns a vehicle can trade in their vehicle at a negotiated price.
Additionally, ACL add interior extras, such as Paint Touch-up, Undercoat, etc. and exterior extras such as wheel upgrades, new tires, etc., on the request of their customers at an additional cost.
Management requires an application that will manage the sale of its used vehicles. You are tasked to develop this app, create a Visual Basic Application that will take as input for each vehicle its lot number, Make, Model, Year, Millage, Engine Capacity and Price. For each Extra its ID, Name, Type (interior or Exterior) and…
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Read the following case study and then answer the questions that follow:
Meta Inc. (FB), the company that owns Facebook, primarily makes money by selling advertisingspace on its various social media platforms. Those platforms include websites and mobileapplications that allow users the ability to connect and communicate with family and friends. Thecompany's sites and apps include social networking site Facebook, photo- and video-sharing appInstagram, and messaging apps Messenger and WhatsApp. Meta also provides an ecosystem thatallows users to connect through its Oculus virtual reality products.Meta competes with other companies that sell advertising to marketers, as well as companiesthat provide platforms for communicating and sharing content among users’ various socialnetworks. Meta generates substantially all its revenue from selling advertising to marketers. Adsare displayed on Meta's main social networking site, as well as Instagram, Messenger, and otherthird-party affiliated…
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Accurately define human rights issues in the "cyber domain".
Identify the stances on privacy of key nations (include at a minimum the U.S. and EU).
Accurately describe the influence of public policy on…
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Q1:
Select the top 3 reasons why privacy matters and explain it according to your personalopinion.
Explain 3 accessibility issues and why they are matters.
In your own statement, how do you value your privacy? Explain.
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sites such as Facebook ought to allow access to the accounts of its
users in order to enable law enforcement to undertake investigations?
To what end precisely is a query of this type intended to be put
forward?What are your thoughts on the question of whether or not
social media platforms like Facebook ought to provide law
enforcement access to the accounts of its users so that investigations
may be conducted? What exactly is the purpose of posing a question
of this nature?
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Make two acceptance test for each user story card.
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(1) Administration → (2) Journal Vouchers → (3) Add Entry to New Voucher.
(1) Setup → (2) Journal Vouchers → (3) Add Entry to New Voucher.
(1) Financials → (2) Journal Entry → (3) Add Entry to New Voucher.
(1) Financials → (2) Journal Vouchers → (3) Add Entry to New Voucher.
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What is at least one HIPAA/legal issue from your eBook and/or the HIPAA video that stuck out to you or was new to you?
Of the HIPAA violation examples in the video, which one do you think might be most commonly broken if people are not thinking carefully and professionally?
What do you think is one of the most important "traits of a healthcare professional" needed to uphold HIPAA/ other legal policies (see your eBook Chapter 2, if needing a refresher)?
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what is going on in their lives.
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b) Suggest any THREE (3) ways on how to manage privacy on social networking sites.
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Describe the key ideas discussed in the argument, including the main claim, key reasons, counterarguments, rebuttals, and limits. If you feel the author did not include one of these elements, then you should explain your reasoning.
Focus on the author’s ideas without giving your opinion.
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Should be your own words
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Read the following case study and then answer the questions that follow:As a child, Chris Kunene took notes on the commercials that interrupted his Saturday morningcartoons. He noticed a mismatch between many shows and the products advertised during them.Chris shared his thoughts with his grade three teacher, looking for reasons. “Well,” said histeacher, “it looks like someone is not doing their job.”Today, Chris has turned his contextual marketing hobby into a career, overseeing data productand insight practices at Kargo. Kargo is a global mobile-first, editorial-led marketplace of uniquemulti-channel advertising and commerce opportunities for brands. The advertising technologycompany creates and delivers advertising campaigns to a large audience of smartphone users,using contextual advertising, without sacrificing brand safety or security against advertisementfraud.As the advertising industry moves away from third-party cookies due to privacy concerns andchanging technology, many…
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Read the following case study and then answer the questions that follow:As a child, Chris Kunene took notes on the commercials that interrupted his Saturday morningcartoons. He noticed a mismatch between many shows and the products advertised during them.Chris shared his thoughts with his grade three teacher, looking for reasons. “Well,” said histeacher, “it looks like someone is not doing their job.”Today, Chris has turned his contextual marketing hobby into a career, overseeing data productand insight practices at Kargo. Kargo is a global mobile-first, editorial-led marketplace of uniquemulti-channel advertising and commerce opportunities for brands. The advertising technologycompany creates and delivers advertising campaigns to a large audience of smartphone users,using contextual advertising, without sacrificing brand safety or security against advertisementfraud.As the advertising industry moves away from third-party cookies due to privacy concerns andchanging technology, many…
arrow_forward
Read the following case study and then answer the questions that follow:As a child, Chris Kunene took notes on the commercials that interrupted his Saturday morningcartoons. He noticed a mismatch between many shows and the products advertised during them.Chris shared his thoughts with his grade three teacher, looking for reasons. “Well,” said histeacher, “it looks like someone is not doing their job.”Today, Chris has turned his contextual marketing hobby into a career, overseeing data productand insight practices at Kargo. Kargo is a global mobile-first, editorial-led marketplace of uniquemulti-channel advertising and commerce opportunities for brands. The advertising technologycompany creates and delivers advertising campaigns to a large audience of smartphone users,using contextual advertising, without sacrificing brand safety or security against advertisementfraud.As the advertising industry moves away from third-party cookies due to privacy concerns andchanging technology, many…
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- QUESTION ONE Visual Basic AutoClick Limited (ACL) operates a used automotive sales garage in Accra with two categories of customers, namely Individual and wholesale Dealers. A whole sale dealer is a term used to describe another used automotive dealer who buys from ACL. All whole sale dealers are offered wholesale dealer discount. ACL also runs a vehicle trade-in policy whereby an individual customer who owns a vehicle can trade in their vehicle at a negotiated price. Additionally, ACL add interior extras, such as Paint Touch-up, Undercoat, etc. and exterior extras such as wheel upgrades, new tires, etc., on the request of their customers at an additional cost. Management requires an application that will manage the sale of its used vehicles. You are tasked to develop this app, create a Visual Basic Application that will take as input for each vehicle its lot number, Make, Model, Year, Millage, Engine Capacity and Price. For each Extra its ID, Name, Type (interior or Exterior) and…arrow_forwardQUESTION ONE Visual Basic AutoClick Limited (ACL) operates a used automotive sales garage in Accra with two categories of customers, namely Individual and wholesale Dealers. A whole sale dealer is a term used to describe another used automotive dealer who buys from ACL. All whole sale dealers are offered wholesale dealer discount. ACL also runs a vehicle trade-in policy whereby an individual customer who owns a vehicle can trade in their vehicle at a negotiated price. Additionally, ACL add interior extras, such as Paint Touch-up, Undercoat, etc. and exterior extras such as wheel upgrades, new tires, etc., on the request of their customers at an additional cost. Management requires an application that will manage the sale of its used vehicles. You are tasked to develop this app, create a Visual Basic Application that will take as input for each vehicle its lot number, Make, Model, Year, Millage, Engine Capacity and Price. For each Extra its ID, Name, Type (interior or Exterior) and…arrow_forwardRead the following case study and then answer the questions that follow: Meta Inc. (FB), the company that owns Facebook, primarily makes money by selling advertisingspace on its various social media platforms. Those platforms include websites and mobileapplications that allow users the ability to connect and communicate with family and friends. Thecompany's sites and apps include social networking site Facebook, photo- and video-sharing appInstagram, and messaging apps Messenger and WhatsApp. Meta also provides an ecosystem thatallows users to connect through its Oculus virtual reality products.Meta competes with other companies that sell advertising to marketers, as well as companiesthat provide platforms for communicating and sharing content among users’ various socialnetworks. Meta generates substantially all its revenue from selling advertising to marketers. Adsare displayed on Meta's main social networking site, as well as Instagram, Messenger, and otherthird-party affiliated…arrow_forward
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