7-1 project

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Southern New Hampshire University *

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Jan 9, 2024

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Tracy Anderson Southern New Hampshire University SCS 100 : Perspectives in the Social Sciences 7-1 Project Prof. William Fisher 08/13/2023
Part One: Advertisement Analysis Ads for Apple Climate Pledge & Pantene, Unilever & Stronger Together. 1. Represented Individuals and Groups Three of the four of ads that I analyzed are targeted at a specific community, the LGBTQ+ community. Although they are targeted to a specific community, these 3 ads do represent a variety of individuals and groups. The Apple ad is more general and aimed at a wider audience, while showing a singular represented group visually. 2. Stereotyped Group behavior The three related ads I analyzed represent a variety of stereotypes, although the main stereotype focused on is the alliance to the LQBTQ+ community. From showing only Transwomen in the Pantene ad, to having openly gay people speaking on unity and using symbols that are representative of that culture. The Apple ad showed no stereotypes that I could see. I know that there would be a section of audience that because of bias could interpret a stereotype from this ad, however using critical observation only, I do not see a stereotype represented in this ad. 3. Represented Cultures
The ads I analyzed showed a variety of cultures. From the Pantene ad showing a group of Transgendered women of various ages and appearances, to the Unilever ad showing several races and genders. Smaller group relationships were also represented. A mix of cultures is shown, which is the point of the ad. For the Apple ad, it reflects family, as the only person in the ad is a sleeping baby. The narrator is a male voice representing the owner of the ad. The underlying meanings and socially significant messages communicated in the three like ads is acceptance of diversity, inclusion, unity, and strength. These ads show different cultures and ages, different backgrounds and genders. It shows how through acceptance we can have unity. Differences should be a good thing, not something used to separate people. The socially significant message for the Apple ad is climate control. A promise to future generations that they are and will continue to do better for our world. 4. Ethical Issues in the Social Sciences One ethical issue in the three like ads is the use of stereotypes. By using stereotypes, it allows the ads to appeal to specific groups of people. While this can be a successful way to connect with a target audience, it can potentially lead to excluding individuals who do not match these stereotypes. The Apple ethical situation is climate control and leaving a better impact on the world. Diversity and inclusion is important for advertisers to take into consideration.
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