ESSAY

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Edith Cowan University *

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1110

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Economics

Date

Apr 3, 2024

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docx

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7

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ECONOMICS ESSAY Introduction The global economy saw unmarked and unfamiliar territory following the year 2019 where the world experienced the effects of the COVID-19 pandemic (ACMA, 2021). As many businesses fell victim to the dynamic circumstances and whose futures were uncertain. The online gambling market saw a resurgence and is predicted to soar over the next few years as it remains fierce (Fahey, 2023). Online gambling involves the process of placing bets or wagers through an online source with the help of gambling operators or enterprises (ACMA, 2021). In Australia the popularity of online gambling has grown and attracting more individuals across all generations. The online gambling market makes up a total of 24.8% of the gambling industry and is quickly becoming one of the fastest growing industries (Fahey, 2023). The following essay will discuss using supply and demand concepts the growth of the market and factors pertaining this, externalities derived from this market and government interventions in response to these externalities before concluding the paper. Change in Demand and Supply in the Online Gambling Industry Over the years the Australian legislative laws and regulations surrounding online gambling has impacted the demand for online gambling. According to a Gambling Laws and Regulations Australia 2023 report, online gambling is regulated by the Australian Communications and Media Authority (ACMA) and the Interactive Gambling Act 2001 (Cth). In the last 5 years legislation in Australia concerned with internet gambling has become stricter and more regulatory changes has been implemented by the government which have reduced the supply of online gambling services in Australia (ACMA, 2021). The act bans providers from offering online in-play betting on sporting events due to the risks it presents according to the ACMA report (2021). The act also prohibits online casinos offering their services in Australia and in 2017 the act changed to allow the ACMA expanded responsibilities to deal with groups from outside Australia that provide illegal online gambling platforms (ACMA, 2021). 150 online gambling services providers have withdrawn from the market since these reforms reducing the supply in online gambling as there are fewer operators (ACMA, 2021). Despite a reduction in supply the demand for online gambling services has resurged and remain strong from recent global events.
In 2020 when the World Health Organisation declared a global pandemic in response to the wide spread of COVID-19 and the online gambling industry saw significant changes as a result of this. As land-based gambling venues were temporarily closed and major sporting events suspended the online gambling industry experienced a rise in demand as people turned to the readily accessible and available internet as their source of entertainment and leisure (Lombardo, 2022). The sudden outbreak of COVID-19 and the stringent lock downs and restrictions have steered customer inclination away from traditional casinos increasing the demand for internet gambling activities (Lombardo, 2022) The demand and supply for online wagering websites has both seen a rise due to the advancements on technology over the years due to the surging popularity of mobile devices and the increasing penetration of the internet (Lombardo, 2022). The demand in internet gambling has seen a rise given the easily accessible and convenient sources (Lombardo, 2022). The growth of mobile and electronic device usage has increased the demand for online gambling and the development and upgrade of software has made it considerably easier for operators to offer their services as well as improve the quality and experience of the services they currently offer (Hing et al, 20220. Widening game choices and enticing more consumers with deals and codes and other variety’s increasing demand (Hing et al, 2022). Increasing the number of external competitors has also caused a shift in the demand to increase (Hing et al, 2022) Australia competes with other large overseas gambling sectors like Singapore and America (Hing et al, 2022). This increase in competition allows for operators to increase the quality and experience of their online gambling services in an attempt to draw in more consumers (Hing et al, 2022). In the last 5 years the Australian online gambling market has grown to 4.4 billion US dollars in 2022 (Fahey, 2023). Factors Changing Demand and Supply of Online Gambling Consumer spending can impact the demand for online gambling services, according to an industry market report the more disposable income a consumer has the more willing they are to spend on gambling services (Fahey, 2023). Rising consumer spending boosts demand for online gambling (Fahey, 2023). Consumer spending is dependent on changes in current economic conditions (Fahey, 2023). In a prosperous economic environment individuals have more disposable money to spend on gambling, in an uncertain economic environment
consumers are more frugal and demand for online gambling decreases as consumers have less disposable money and are more cautious with their spending (Fahey, 2023). Technology plays a vital role in the demand for online gambling, as mobile devices and electronic platforms become more available this drives the demand for online gambling as accessibility to these services becomes easier for consumers allowing them to wager whenever is convenient for them (Lombardo, 2022). The low start-up costs for online gambling operators and the minimal overhead costs associated with this service increases supply of the product (Lombardo, 2022). Low start-up costs increase supply through enticing a larger market as more new entrants will contribute due to the low costs (Lombardo, 2022). Online gambling is significantly more cost efficient then land based traditional casinos and thus gambling operators have increased profit and revenue to improve their current products and sites to increase variety and availability which also increases supply of the product (Lombardo, 2022). How the Online Gambling Industry Creates Market Failure or Government Failure The potential for market failure in the online gambling industry is potent. Firstly, through the negative externalities created, which is one of the leading causes for market failure in this industry (Resosto 2010). These externalities include the potential for an increase in the number of problem gamblers or underage gamblers which would increase social costs pertaining from counselling, support services, decreased revenue from local land-based casinos, debt, bankruptcy and increased crime to name a few (Resosto, 2010). These negative externalities caused by services offered by operators impact the welfare of their consumers (Resosto, 2010). The trustworthiness of unregulated gambling sites is questionable for the most part and a large number of these sites operate under individuals who have the skills and coding knowledge to alter the odds of winning in favour of the operator site (Resosto, 2010), resulting in a greater perceived demand than the actual or socially optimal demand, this is known as information asymmetry (Resosto, 2010). Information asymmetry is one of the ways in which the online gambling industry in Australia can cause market failure. Information asymmetry occurs when one party in a transaction acquires more information than the opposing party, market failure is caused by the information asymmetry between a gambling
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