Executive summary of Improving Summer Concerts in the Park Improve Phase
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Jan 9, 2024
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Executive summary of Improving Summer Concerts in the Park
Project:
Summer Concerts in the Park is a 5 month event (one weekday concert per month, May-
September) of music, food, vendors of arts and crafts and recreation.
Brief Synopsis of the Business Case:
The Board of Commissioners of a medium-sized municipal park district in the Midwestern United States has charged this team with increasing participation (attendance) of local patrons and their subsequent use of Park District facilities while being fiscally responsible and providing the best experience for each attendee. The Board of Commissioners has indicated that they have a strong preference for music based
recreational activities during summer evenings at our flagship location, a 180 acre open park property, situated in the center of a suburban area of approximately 35,000 residents. Past Summer Concert Series have made profits of $3,267 in 2022 and $10,419 in 2023. While sponsorship revenue was up in 2023, attendance per concert was down. This team is tasked with the following:
1)
Increase attendance at each monthly concert. An average of 175.5 patrons attended each show in 2023.
2)
Stay within budget. Sponsors provided $9,500 in 2023 and patrons donated a total of $2,919 at the door for a total of $12,419.
3)
Use budgeted resources on creature comforts that provide bang for the buck. Food trucks, bounce houses, water slides, vendors of arts and crafts were employed in 2023.
Summary Analysis of All Tools:
Observed Data:
1)
Analysis of data from 2022 and 2023:
attendance, sponsorships, donations, vendor fees, expenses, high temperature, weather conditions, and day of the week were all entered into an Excel spread sheet. Pearson r correlations
and Single Regression
were run on the dependent variable of attendance as it relates to the independent variable of “weather”, “temperature”, and “day of the week”. The results reveled the following:
a)
Attendance and High Temperature
: -0.15563
(as temps went up, attendance went down slightly)
b)
Attendance and Weather Conditions: -0.45616239
(as weather got worse, attendance went down moderately)
c)
Attendance and Day of the Week: -0.414010348
(attendance went down as we shifted from Tuesday to Thursdays, this was moderately correlated)
R2 (r squared) value:
based on this small sample size, 2%
of attendance can be explained by temperature, 20.8%
by weather conditions, and 17%
by change in the day of the week. That means 60.2%
of attendance can be attributed to be by other factors. A fishbone analysis will be conducted at the beginning of the Improvement Phase to try and identify the other 60.2% of factors affecting concert attendance.
One Way Anova and an 2 way ANOVA with replication
were conducted. The results were non-
significant. This supports the above conclusion that other factors are responsible for the 60.2% of the variance and thus need to be further investigated.
Anova: Two-Factor Without Replication
SUMMARY
Count
Sum
Average
Varianc
e
659
4
311
77.75
11168.2
5
645
4
347
86.75
15026.2
5
532
4
328
82
12498.6
7
667
4
322
80.5
12801.6
7
418
4
272
68
7720
339
4
222
55.5
5109.66
7
601
4
326
81.5
13181.6
7
374
4
210
52.5
3628.33
3
604
4
309
77.25
11552.9
2
379
4
201
50.25
3058.25
724
4
421
105.25
25570.2
5
368
4
209
52.25
3334.25
328
4
195
48.75
3284.91
7
227
4
217
54.25
4436.25
Attendance
14
270
8
193.428
6
5057.80
2
temperature
14
113
8
81.2857
1
70.2197
8
weather
14
4
0.28571
4
0.21978
day of the week
14
40
2.85714
3
1.05494
5
ANOVA
Source of
SS
df
MS
F
P-value
F crit
Variation
Rows
15773.9
3
13
1213.37
9
0.92957
5
0.53288
7
1.98052
8
Columns
346207.
1
3
115402.
4
88.4102
1.91E-
17
2.84506
8
Error
50906.9
3
39
1305.30
6
Total
412887.
9
55
Anova: Single Factor
SUMMARY
Groups
Count
Sum
Average
Variance
Donations
14
6865
490.357
1
25369.9
4
Attendance
14
2708
193.428
6
5057.80
2
temperature
14
1138
81.2857
1
70.2197
8
weather
14
4
0.28571
4
0.21978
day of the week
14
40
2.85714
3
1.05494
5
ANOVA
Source of
Variation
SS
df
MS
F
P-value
F crit
Between Groups
2330296
4
582574
95.5063
3
1.75E-
26
2.51304
Within Groups
396490.
1
65
6099.84
7
Total
2726786
69
Qualitative and Quantitative Data from Surveys, Interviews and Focus Groups:
2)
Results from Surveys, anecdotal interviews, and Focus Groups:
five focus groups were conducted with 8 participants in each (n=40), 50 patrons participated in short interviews (n=50) and 1186 (a response rate of 4.56%) community members responded to the electronic survey (n=1186). The following were reported and triangulated from the sources using Descriptive Statistics, ANOVA and Qualitative Thematic Coding and Analysis analyzed with software program
Atlas.ti. 1276 total humans
shared their opinions with our researchers.
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