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Module
4
challenge
@
English
\/
Due
Dec3l,
&
Back
Graded
Quiz+
50
min
Try
again
.
What
is
a
type
of
advertising
model
that
allows
businesses
to
pay
only
when
someone
takes
an
action
on
their
ad?
O
Cost-per-impression
(CPM)
(O
Revenue
sharing
@
Pay-per-click
(PPC)
O
Conversion
rate
advertising
@
Correct
.
Which
of
the
following
statements
regarding
search
engine
marketing
is
true?
O
Graphical
ads
are
shown
to
anyone
who
makes
a
search
related
to
the
business.
O
1tisdifficult
to
learn
which
ads
are
driving
sales.
O
You
can
quickly
appear
in
the
search
results
pages.
@
An
algorithm
determines
which
landing page
the
searcher
will
go
to.
(X
Incorrect
Please
review
the
video
on
the
introduction
to
search
engine
marketing
(7.
.
Which
of
the
following
best
describes
the
structured
snippet
extension?
O
Provides
the
option
to
call
a
business
by
clicking
on
its
ad
@
Displays
information
that
highlights
a
specific
aspect
of
a
product
or
service
(O
serves
additional
website
links
that
may
be
helpful
to
the
searcher
O
Enables
customers
to
find
a
local
business
and
pull
it
up
in
Google
Maps
(@
correct
.
As
adigital
marketer
creating
a
Google
Ad,
you
have
to
determine
what
to
achieve
with
the
ad,
such
as
more
sales,
leads,
website
traffic, or
store
visits.
This
describes
which
Google
Ad
setup
step?
O
Set
up
conversions
O
Select
your targeting
O
Choose
your
bidding
strategy
(®
Define
your
campaign
goal
(©)
correct
.
You
are
setting
up
keyword
matching
for
"shoes
for
women".
Your
ad
also
shows
for
searches
with
the
same
meaning
or
nn
intent
as
your
keyword,
such
as
"women
shoes,"
"women
shoe,"
and
"shoes
women."
What
keyword
match
type
is
this?
QO
Different
match
(O
Exact
match
(®
Phrase
match
O
Big
match
®
Incorrect
Please
review
the
video
on
identifying
keywords
and
the
ad
auction
4.
11:59
PMEST
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