Malibu boats memo
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Malibu Boats Inc.
Memorandum
Date: 03 November 2020
To: Mr. Wayne R. Wilson, CFO
CC: Mr. Jim Forjan
From: Anthony Soricelli, Vice-President of Finance
Subject: Capital Budgeting Project Opportunity
After extensive research and analyses, I have discovered an opportunity for Malibu Boats Inc. to expand into the golf cart industry. The golf cart market generates $1.2 BN yearly in revenue (Gambardella), and with aggressive measures, I believe Malibu Boats Inc. could penetrate, expand, and grow within this market. With a moderate level of market share (43.1%), I believe that we could capture at least .025% of
the market share within the first year from a single product launch. I base this off comparing boating and
golfing to each other. In my opinion these two outdoor recreational activities bring in the same crowd. Both required specific skills, a decent amount of money to participate in, and along with most boating and golf activities are connected with being part of clubs. In my own experience I’ve seen many golf clubs and boating clubs attached to one another because the audience is typically attracted to both activities. For example, the Laucala Island of Fiji has a resort where it offers golf and water activities all on the same island. According to a CNN article, it stated, “Total cost for three nights (a minimum stay is three nights), including unlimited 18-hole rounds of golf, from $14,400.” (Dwyer). This goes to show that these two outdoor recreation activities require a hefty bank account to be a part of these activities.
With the being said, I believe Malibu Boats Inc. set up a fantastic board of directors that are well versatile and bring along of experience and knowledge into the business. Out of the 9 board of director
members: I will be assessing Michael K. Hooks (chairman of the board and director), Jack D. Springer (chief executive officer and director) and Mr. James R. Buch (director). Michael K. Hooks brings an extensive experience in investment banking, strategic alternatives, and private equity managing. Along with serving on several boards of successful companies like: Virgin America, Logan’s Roadhouse, Switchcraft, and Pfeiffer Vacuum Technology. Next, is Jack D. Springer who brings more of a boating manufacturing industry experience to the table for Malibu Boats. He does have experience in armor, law
enforcement, defense and plastics manufacturing that brings versatility to the company. Lastly, James R.
Buch, who brings experience of other sectors of outdoor activity products along with technology ties. I believe he is a great fit for them because he brings more of a leadership and advisory experience for manufacturing of consumer products. Just these three board members along bring a wide range of experience and hits on several key factors of running a manufacturing consumer product company.
As the Vice-President of Finance, I believe that this project will align well with the mission and goals of the currently elected Board of Directors and will particularly be attractive to the Innovation & Technology Committee. I understand there are high expectations from the board to deliver greatness and continue the sustainable growth that can be attributed to the current directors. While this is simply one product, it exposes Malibu Boats to a new market with new competitors that don’t have the tradition and culture that is a source of pride within Malibu’s organization. The intentions are to build upon the 13.26% return on assets, the 26.84% return on equity, and the 19.59% return on invested capital, that factors into the profitability boasted in the annual report. Success of the current directors is evident with the Malibu Boats Inc. organization, since there is no credit/bond rating I believe they would
get an A rating at least backed by the stellar current ratio of (477.35M Assets/ 215.82M Liabilities) 0.452%. However, I believe with the amount of equity offered by the new product, Malibu Boats Inc. could capitalize on this given opportunity and continue sustainable growth while minimizing the cost of their large share of liabilities.
Throughout my analyses and research, I did identify risk within the market. I executed this by looking at the strengths, weaknesses, opportunities, and threats (SWOT) of the golf cart industry. For the risk inside the market would be the fact that there is high volatility, high product/service concentration, and medium imports. Which these weaknesses are followed by threats of low revenue growth in the past 14 years, low outlier growth, and the demand from golf courses and country clubs. Now, for adding a golf cart in our product line with being more of a luxury item, it can be erased from personal/business budgets if proper reactive marketing strategies aren’t deployed.
In conclusion, I believe that the addition of golf carts could provide equity as well as contribute to continued sustainable growth for Malibu Boats Inc. As an extension of the already established high quality recreational motor vehicle line of boats, I believe a golf cart line can add to the variety of high-
quality motor vehicles they offer that service several similar activities in connection with each other. I realize the risks that are involved with this product however, I believe that the rewards outweigh the risk as outlined above. These measures calculated above are conservative estimates, but my research is extremely promising in future growth, both in terms of monetary and market share. Thank you and I look forward to discussing further details as needed. References:
https://www.cnn.com/travel/article/best-luxury-golf-resorts/index.html
https://investors.malibuboats.com/financial-information/annual-reports/default.aspx
https://www.marketwatch.com/investing/stock/mbuu/financials/balance-sheet
https://www.morningstar.com/stocks/xnas/mbuu/quote
https://my-ibisworld-com.ezproxy.ycp.edu:8443/us/en/industry-specialized/od4365/key-statistics
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