Marriott Case Report

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School

University of Houston *

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7A10

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Finance

Date

Feb 20, 2024

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pdf

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6

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Report
Marriott Case Report
The purpose of this report is to explain the various weighted average cost of capital values for Marriott Corporation and its divisions. Marriott Corporation has three major lines of business: lodging, contract services, and restaurants. In determining his recommendations for the hurdle rates for each division, Dan Cohrs, vice president of project finance at the Marriott Corporation, was focused on continuing the trend of growth that Marriott had seen over the previous four years. The weighted average cost of capital plays a significant role in Marriott Corporation's growth because increasing the hurdle rate by 1% decreased the present value of project inflows by 1% as well. Therefore, for any increase in the weighted average cost of capital increased the risk of We arrived at this value by taking the product of the ratio of market value of equity to enterprise value and the cost of equity, and adding it to the product of the ratio of market value of debt to enterprise value, the cost of debt, and one minus the tax rate. The market value of debt (D) was given in Exhibit 1 in the row titled Long-term debt and under the year 1987. This was in
line with the number given in the report when it was said that Marriott had about $2.5 billion of debt which was about 59% of its total capital, or exactly 58.8%. In order to determine the enterprise value (V), we divided the market value of debt by its weight of the enterprise value to arrive at a value of $4, %) and adding it to the Marriott Debt Rate Premium Above Government in Table A (1.30%) to arrive at 10.02%. Chart 1 – WACC Values From Different Market Risk Premiums The cost of equity (r e ) was calculated by using the CAPM formula and the risk-free rate and adding it to the product of the equity beta and the market risk premium. In this calculation, the risk-free rate used was the 10-year U.S Government Interest Rates found in Table B as it is
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