303 Review

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School

Centennial College *

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303

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Geography

Date

Dec 6, 2023

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docx

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Uploaded by PresidentArtKingfisher23

USPs that are uniquely Canadian – natural landscapes, cultural diversity, attractions, Canadian culture itself (welcoming, friendly) GOAL: DIVERSIFY OUR BRAND USP to expand Canada's tourism season into winter and shoulder months and enhance Canada's brand and presence in target markets. HOW? • International events – conferences for business, sport, and cultural event hosting • Leverage cultural practices for festivals of film, music, and art to attract more international visitors. • New areas of international interest will benefit, such as Canada's culinary gems and Michelin- recognized chefs, our growing craft breweries and wineries, and our regulated cannabis industry. Arts, Culinary, Literary, Musical, Social, Cultural: These elements are representative of Canadian culture. Throughout Canada's history, its culture has been influenced by European culture and traditions, mostly by the British and French, and by its own indigenous cultures. 10% of people in the world work in tourism and tourism related jobs. 47 National Parks and Reserves, 19 UNESCO Reserves and Provincial Parks, 20 UNESCO World Heritage Site. -74% lost of international tourist arrivals. Less than 11% of Canada’s land is privately owned. 41% is Federal Crown Land 48% is Provincial Crown Land The population density is among the lowest in the world. 228th most densely populated country Middle and northern part of country is largely uninhabited. 2nd largest country in the world Only 0.5% of world’s population Largest coastline in the world Largest freshwater surface on earth (25% of world’s freshwater) Bay of Fundy (NS) world’s highest tide Longest border in the world with US Facts about Canada 2nd largest oil producer in world World’s leading producer and exporter of maple products, accounting for 75 % of the global market. (Ontario & Quebec). An Indigenous tourism attraction. Tourism Trend:

• International events • Indigenous tourism • Sustainable tourism development – environmental and business innovation • Ecotourism and tourism outdoor recreation • Culinary tourism • Inclusion of values, diversity, and cultural exchange in tourism Canadian Tourism Timeline • 1534: Explorers of the day, such as Jacques Cartier, were some of the first tourists to what is now called Canada. • 1836: The first railway was launched. • 1885: Banff was established as Canada’s first national park. • 1892: Early tourism promotion. • 1911: The Dominion Parks Branch is created. • The Dominion Forest Reserves and Parks Act created the Dominion Parks Branch, the first of its kind in the world (Shoalts, 2011). - *Canada is known for its Protected green spaces • 1914-1960: The Railway Age - four railways dominated. Canadian Pacific Railway (CPR), Canadian Northern Railway (CNOR), the Grand Trunk Railway (GTR), and the Grand Trunk Pacific (GTP). amalgamated into the Canadian National Railway (CNR) • By 1946 - 4 million tourists visited Canada • By1967 - More than 15 million. Increase over this period can be attributed to the rapid rise in commercial air travel, which took off in the late 1950s and expanded further in the late 1960s. • By 2002, more than 20 million tourists visited Canada. • 2002 was followed by a period of decline, due almost entirely to a decrease in the number of tourists from the United States Infrastructure Development Timeline • 1937: Air Canada was formed • 1950-1960: reduced airfares increased mass travel. • 1962: Trans-Canada Highway officially opens & car travel becomes popular. • US drive market dominated inbound tourism. First iconic hotels opened in Canada in late 1800s: Chateau Frontenac, Chateau Laurier , Royal York , Banff Springs Hotel, Canada’s largest tourism market is the United States

Canada 365 – Strategy Priorities • Grow tourism through investments in destinations and attractions. • Build & Diversify Canadian Brand • Ensure stable workforce. • Improve infrastructure & modernize travel for visitors. • Promote Sustainability 3 things are important to Sustain and grow Canada’s tourism Destination Development • Building tourism in Canada's communities. • Attracting investment to the visitor economy. • Renewing the focus on public-private collaboration 1. Tourism disrupter(s) that affected the growth of tourism in Canada over the last century include: Question 1 options: a. SARS pandemic b. Stock market crash/recession/economic downturn c. COVID-19 pandemic All of the above A and C Question 2 (1 point) Listen In which Canadian province is French the most common language spoken? Question 2 options: Quebec Manitoba Ontario New Brunswick Question 3 (2 points) Listen Destination Development is defined as how a tourism destination develops over time through its __________, and

________________and local businesses to become a tourism destination for visitors. Question 3 options: Blank # 1 Blank # 2 Question 4 (1 point) Listen Indigenous cultures, traditions, languages, and histories differ from one community to another. Question 4 options: True False Question 5 (1 point) Listen Indigenous territory, is BEST described as traditional territory that describes _______. Question 5 options: Ancestral and current contemporary connections of Indigenous peoples to a geographical area. A reserve where an Indigenous community lives. Land that is farmed by people who use traditional harvest methods. A region where native species and plants thrive. Question 6 (1 point) Listen Historical factors responsible for tourism growth in Canada are ___________. Question 6 options: Infrastructure development, accommodation development, destination development and tech-social media marketing Development of events, infrastructure and marketing Technology, food & beverage growth and travel services

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