Technology such as websites, mobile applications, and telehealth have helped benefit
healthcare consumers, from disease management to provider-patient communication technology,
and have positively impacted all aspects of healthcare. The innovation of diverse diagnostic tools
allows healthcare providers to quickly and effectively identify illness and disease processes that
would otherwise not be found sooner. The implementation of cutting-edge technology
applications such as the Insurance marketplace and mobile applications such as the My Plan
mobile app has made it possible for healthcare consumers to shop for healthcare plans that meet
their needs and provide immediate access to information needed to select healthcare providers
that participate in network with the chosen healthcare plan. As technology continues to redefine
how we access and utilize healthcare and shop for health insurance plans, it is paramount to
highlight that several factors continue to drive the technological changes in healthcare, some of
which include but are not limited to the increasing access to health care and need to reduce cost,
facilitation of chronic disease management and prevention, the need to respond to demographic
change in healthcare utilization and the need to minimize waste and consolidate healthcare
delivery and coordination. Technology continues to facilitate providers’ ability to offer care to
more people while also allowing providers to serve more patients with a broader range of
services while helping to reduce costs through economies of scale and scope (Litwin, 2020).
Healthcare consumers who shop for health insurance are often faced with complex
decisions as shoppers look to minimize their financial exposure and maximize their health plan
benefits; however, since the implementation of innovative technology such as the marketplace in
"2014, 10-12 Million people have been able to enroll in the marketplace plan annually" (Hero et
al., 2020). The implementation of Electronic Medical Records and Electronic Health Record
Systems EMR and EHR, respectively, have significantly improved and expedited the
