HCM 325 Module One Journal

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School

Southern New Hampshire University *

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Course

325

Subject

Health Science

Date

Apr 3, 2024

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docx

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Uploaded by HighnessIronGoose23

HCM 325 Module One Journal Worksheet Healthcare Marketing October 30, 2022 Provide the following information on the organization you selected for the purpose of your final project. This information will be used to develop your first final project milestone, due in Module Three. 1. Name of Organization: __CVS Minute Clinic 2. Type of Organization (hospital, nursing home, health system, etc.): 3. __ Retail _________________________________________ 4. Mission/Vision/Values: Discuss the mission, vision, and/or values of the organization identified. Note: The more information you provide here, the easier it will be to ensure you are aligning your marketing ideas to these aspects throughout the course. At CVS Health, we share a clear purpose: helping people on their path to better health. Through our health services, plans and community pharmacists, we’re pioneering a bold new approach to total health. Making quality care more affordable, accessible, simple, and seamless, to not only help people get well, but help them stay well in body, mind, and spirit. https://www.cvshealth.com 5. Scope of Services: Their services are Minor illnesses, Minor injuries, Screenings and Monitoring, Skin Conditions, Travel Health, Vaccinations and injections, Wellness and Physicals, and Women’s Services, Prescription drug coverage to name a few. 6. Locations: CVS Minute Clinic offers more than 1,100 MinuteClinic locations inside of Target or CVS that offer convenient, high-quality care for common family illnesses 7. Geographic Service Areas:

A rise from 31 to 33 states and that doesn’t include the District of Columbia which has services. 8. Marketing Opportunities: Identify a specific product or service and describe the marketing opportunity associated. CVS Minute Clinic has approximately 1,100 MinuteClinic convenient care clinics, 90 Coram infusion and enteral care sites and Omnicare specialized long-term care pharmacy services are making it easier for patients to connect with health care more conveniently, and closer to home. At the MinuteClinic locations, nurse practitioners and physician assistants diagnose and treat minor health conditions, perform health screenings, monitor chronic conditions, provide wellness services, and deliver vaccinations. Get high-quality care on your schedule. They're open seven days a week, evenings, and weekends, and accept most insurance 9. Value of Opportunity: Explain why the problem or opportunity is of value, or important to address. Consider the current status, concerns or issues, and why the opportunity exists. This is the only twenty-four-hour doctors that are available are the Emergency doctors not regular primary care physicians (PCPs). PCPs aren’t open seven days a week, weekends, nor evenings. The emergency room can result in a high bill and long wait for a visit for minor health problems. 10. Alignment With Organizational Objectives: How will your marketing initiative for the product or service align with, and support, the mission and vision of the organization? The marketing initiative that I choose for the service will align and support CVS Minute Clinic mission and organization. It will provide those that are needed services that are of the best quality.

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