HCA200_Lett_CourseProject_Part1

.docx

School

ECPI University, Newport News *

*We aren’t endorsed by this school

Course

200

Subject

Health Science

Date

Jan 9, 2024

Type

docx

Pages

Uploaded by CaptainHummingbirdMaster918

1 Unit 1 Course Project Neonna Lett Healthcare Administration, ECPI UNIVERSITY Unit 1 Course Project Part 1 HCA 200: Healthcare Marketing Professor Lisa Evans November 13, 2023

2 Part 1 Course Project Template Note: You are not limited to the space provided – the box will expand as you type. Position Current Director (Provide details on the interview with the Director) The hospital has made improvements and is ready to serve the community. Their marketing strategies are to create online presence marketing to a much larger group of potential and past patients. They do not want to lose their print advertisements, so they suggest continuing to create and giving out pamphlets which focus on specific services. Once changes are finished, they plan on relaunching using the press to showcase the details. Cardiology Department Manager (Provide details on the interview with the Cardiology Department Manager) Are Partnered with Nelsin New York ampt up our offerings. Partnering with Milesnin New York ampt up their offerings steaming from depth and range of cardiac resources. Leading cardiologist and Mount Cyanide collaborating to provide the best care possible for patients int Virginia. Several patients benefit from the best practices and resources from this cardiac provider. New York news and world reports rated this facility in the top 10 percentile nationally. This facility offers many

3 services such as Interventional Cardiology Cardiac rehab, Electrophysiology, Noninvasive Imaging, Congestive Heart Failure, Wellness, Prevention and Education. Patients are also able to meet with New York doctors without traveling. (Telehealth) The partnership offers not only interventive but current clinical trials and therapies that wouldn’t be offered without this collaboration. Unfortunately, because of yelp reviews and patients complaining about waiting 8 hours in the hospital, this location is just not the go to for services. Community Liaison (Provide details on the interview with the Community Liaison) The community made up of mostly of 27-45 and 65 and up. These are two different demographics whose health needs and wants are different in services. Leading diagnosis in these demographics consist of heart disease, stroke, and lifestyle related conditions such as diabetes and obesity. This data is populated from the community demographics from the resident’s location from those who received services from the hospital and associated outpatient facilities. The impact of reach and care shows because the hospital services 4 local zip codes including 5 secondary zip codes. But wait times continues to be the number one complaint. The wait times seem to stem from the registration process with complaints of waiting over 30 minutes for consent forms. Other issues are

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help