Lowe's Analysis

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School

Grand Canyon University *

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Course

605

Subject

Industrial Engineering

Date

Feb 20, 2024

Type

docx

Pages

7

Uploaded by DeaconCraneMaster711

SWOT BCG IE ANALYSIS 1 SWOT, BCG, and IE Matrix Analysis By: Danielle Robinson Grand Canyon University Professor: Dr. Gast January 17,2024 1
SWOT BCG IE ANALYSIS 2 Introduction SWOT, BCG, and IE Matrix’s provide essential information that improves strategic planning. The significance of the SWOT, BCG, and IE Matrix’s analysis displays details of a firm's resources and what it is capable of at the current market share, showing the importance of its contributions to the company's strategic plan. Strategic planning is important for any company as it helps the company to position itself in the various industries to which it belongs (David et al., 2020). These different matrixes are used to help an organization replicate the strengths, weaknesses, opportunities, and threats that the company may endure. Using current market shares and industry growth rates to evaluate the potential a company has and suggests further investment strategies. In this essay we will be analyzing Lowe’s SWOT, BCG, and IE matrix using their 2022 year ending reports. SWOT Matrix Analysis Since the COVID-19 pandemic Lowe's has been investing in its e-commerce making it easier for consumers to shop online and pick up in store, curbside, or delivered. Lowe's took advantage of Sears going out of business and acquired the Craftsman brand. They are also committed to improving their customer service experience in store and online. Strengths, Weaknesses, Opportunities, Threats The matrix is the most utilized matrix in strategic planning. A company's external opportunities and threats are matched with its internal strengths and weaknesses to create four different types of strategies using the SWOT matrix. Strategies for Strengths-Opportunities (SO) The approach known as strengths-opportunities (SO) leverages an organization's internal capabilities to capitalize on external possibilities. (David et al., 2020). 2
SWOT BCG IE ANALYSIS 3 Due to Lowe's brand recognition for providing quality products and customer service it can use this strength to expand its product lines, enhance their e-commerce platform and enter new markets. Weaknesses-Opportunities (WO) Strategies The weakness-opportunities (WO) strategy is intended to "improve internal weaknesses by taking advantage of external opportunities" (David et al., 2020). Offering discounts and exclusive promotions draws in more customer loyalty. This also gives the company a more competitive advantage. Lowe’s no longer has an international presence, therefore, by expanding their brand they can enter new markets while increasing their customer base. The downside to this would be it would require huge investments into research and development, marketing, and planning. 3
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