Office Green LLC - Coursera Activity SMART-goals

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Champlain College *

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MGMT-260-4

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Industrial Engineering

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Oct 30, 2023

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docx

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Uploaded by SuperThunderCoyote39

Project Plant Pals | SMART Goals December 23, 2021 Rewrite the two goals below to make them SMART. Then explain what makes them Specific, Measurable, Attainable, Relevant, and Time-bound. Goal One: “ Increase revenue by 5% by the end of the year .” SMART Goal One: “ Increase revenue by 5% by the end of the year by rolling out a new service that provides office plants to high-volume clients. A separate landing page will also be created on the company’s website to drive this new service. ” What makes this goal specific? Does it provide enough detail to avoid ambiguity? Response : The goal is specific and is not ambiguous. What makes this goal measurable? Does it include metrics to gauge success? Response : The goal includes a revenue metric and goal that is measurable. What makes this goal attainable? Is it realistic given available time and resources? Response : This goal is attainable and achievable with the resources that have been given. What makes this goal relevant? Does it support project or business objectives? Response : This goal is relevant and necessary for the continued success and growth of the company. What makes this goal time-bound? Does it include a timeline or deadline? Response : This plan in its entirety will launch at the end of quarter three, it is currently quarter 1. Data assessing the success of the project will be collected through the end of the year.

Goal Two: “Office Green has a goal to increase brand awareness. ” SMART Goal Two: “Office Green has a goal to increase brand awareness by promoting new service with new marketing and sales strategy, a redesigned website with a new Plant Pals landing page and a printed catalog. The company would like to see visits increase by 15k clicks month over month. ” What makes this goal specific? Does it provide enough detail to avoid ambiguity? Response : Increasing brand awareness is a specific goal. What makes this goal measurable? Does it include metrics to gauge success? Response : The goal is measurable in that the clicks will increase by 15k a month which will be exposing potential customers to the benefits of the company. What makes this goal attainable? Is it realistic given available time and resources? Response : This goal is attainable and achievable with the resources that have been given. What makes this goal relevant? Does it support project or business objectives? Response : This goal is relevant and necessary for the continued success and growth of the company. What makes this goal time-bound? Does it include a timeline or deadline? Response : Month over month the traffic to the website will increase by 15k.

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