MOS 4465 Acquisition Assignment Final
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MOS 4465 Acquisition Assignment
December 14, 2023
Uber Technologies Incorporated’s Acquisition of Postmates Incorporated
Details of Company Acquired Postmates Incorporated hereinafter referred to as “Postmates” was founded in 2011 by Sean
Plaice, Bastian Lehmann, and Sam Street before becoming a prominent and well-respected
player in the on-demand delivery service industry. Postmates gained popularity for its convenient
and flexible approach to delivering a wide range of goods including food, groceries, alcohol and
even non-food items. Postmates positioned itself on a few key features and aspects that aided in
their increasing market share. These key features and aspects included a user-friendly
application, promotions and discounts, expansions, and partnerships as well as its effective
utilization of couriers and a gig economy model (functioned to allow flexibility in scheduling
and provided opportunities for individuals seeking part-time or temporary work). Uber
Technologies, hereinafter referred to as “UBER” acquired Postmates on December 1
st
, 2020. The
acquisition process, however, began on July 4th, 2020, when UBER announced the acquisition's
commencement. UBER acquired 100% of Postmates for $3.494 billion in UBER stock, a $100
million dollar note, and a $308 million dollar stock-based compensation award based on pre-
combination services. The share price of UBER stock is approximately $31.45 per share. A
break-down of the total consideration given to acquire Postmates is shown in Figure 1 in the
appendix. Based on the news articles published, the acquisition deal took over 5 months to
finalize but the acquisition itself was completed all at once.
Allocation of Acquisition Differential There was no acquisition differential in UBER’s investment in Postmates. The figures used to
compute the acquisition differential were collected from UBER’s financial statements as prior to
the acquisition. UBER’s policy stipulates that in the event of an acquisition differential, the
excess would be allocated to goodwill and intangible assets. The intangible assets acquired by
UBER however, included Merchant Relationship, Fleet Relationship, Consumer Relationship,
Developed Technology, IPR&D as well as Trade Names. Impairment of goodwill is to be tested
annually and written down whenever necessary. Since the acquisition date there have been no
goodwill impairment losses or other intangible asset impairment losses. Accounting Policies
Both UBER and Postmates are American companies and follow the US Generally Accepted
Accounting Principles which requires the cost method to be used when accounting for
investments where the acquirer has control. UBER therefore consolidated their financial
statements and, in the process, eliminated all intercompany balances. The purchase price is
allocated to tangible assets and intangible assets acquired and liabilities assumed. The excess is
then allocated to goodwill. UBER’s financial statements made no disclosures about the timing
and expected impact of conversion to International Financial Reporting Standards.
Impact of Acquiring Postmates on UBER’s Financial Statements
The balance sheet in the year of acquisition in Figure 8 shows that between 2020 and 2021:
Cash and cash equivalents decreased by 24%,
Accounts Receivable increased by 127%.
Investments increased by 30%.
Intangible assets increased by 54%.
Goodwill increased by 38%. This was traced to the recent Postmates acquisition.
The other assets figure increased by 220%.
Accounts Payable increased by 265%.
Long term debt increased by 22%.
Figure 8 shows the financial ratios before and after the acquisition of Postmates. Based on the
changes to financial ratios such as the Current ratio, Debt – to – Equity ratio and Return on
Assets ratio. The current ratio decreased from 1.44 to 0.98 post-acquisition which could wither
have been a result of a decrease in the amount of current assets or an increase in current
liabilities. This reduction in the current ratio suggests that in 2020, UBER Technologies was
better able to service their current liabilities with their liquid assets whereas in 2021 they do not
have enough liquid assets to service their short-term debts. A current ratio of 1 is deemed good
therefore 2021’s current ratio of 0.98 is no real cause for concern. The Debt–to–Equity ratio
decreased from 2020 to 2021, which signaled an increase in borrowing levels for working capital
needs or for further business development. The Return on Assets ratio’s improvement from –0.2
to –0.01 post-acquisition suggests that assets are being used more effectively. However, the ratio
is still exceptionally low, and it can be assumed that there is much room for improving this ratio.
Regarding the income statement in Figure 6, revenue increased by 56.7% in the year following
the acquisition. Cost of revenue increased by 81% between 2020 and 2021 which was not related
to the percentage amount increase in revenue over the same period. During the financial year
2021, Sales and Marketing expenses increased by 33% whereas General and Administrative
expenses decreased by 13%. Depreciation, a non-cash expense, increased by 56% but we must
consider the addition of the depreciable assets to UBER’s balance sheet because of the
acquisition that would have contributed to this increase. The loss on operations decreased by
21% whereas Net Other Income increased by 300%. Based on the notes to the financial
statements, the Net Other Income line item includes Interest Income, Foreign Exchange Gains,
Gains on Business Divestiture amongst many other items. Net loss attributable to UBER
decreased by 92% during this period ending 2021.
Based on insights from the Statement of Cash Flows, Net Cash used in Operating Activities
decreased by $230 million between 2020 and 2021, a decrease of 84%. Net Cash used in
Investing Activities decreased by 58% and Net Cash provided from Financing Activities
increased by 23% over the same period, ending 2021. The amount of cash recorded as being paid
for common stock issued with relation to acquisitions was $3,898 (in millions) in 2020 and
$1,868 (in millions) in 2021.
The acquisition had no impact on the company’s exposure to foreign currencies because both
companies are headquartered in the United States of America. Monetary assets in other
currencies are measured in the functional currency at the spot exchange rate in the market.
Foreign currency policies at UBER have remained unchanged.
Note Disclosures on Acquisition US Generally Accepted Accounting Principles stipulates that a company must provide extensive
disclosures regarding all business combinations. This includes the name and description of the
acquiree, the date of acquisition, percentage ownership acquired, description of how control was
obtained and the strategic rationale and purpose of the acquisition. The note disclosures to
UBER’s financial statements included these items and so conform to the stipulations of the
principles. UBER provided information including all acquisitions made in 2020, therefore, the
pro forma financial statement information is not representative of the Postmates combination
specifically.
Strategic Rationale for the Acquisition
The delivery space had been a bright light for UBER throughout the Covid-19 pandemic as more
people turned to ordering food online through food delivery applications. UBER’s Eats business
however was still making a loss. The online food delivery industry is an industry where growth
seems exponential thus, the initial thought, was that by acquiring Postmates, Uber could cut its
losses and gain pricing power because of an increase in market share. At the time Postmates was
the smallest company among the major U.S food delivery applications and boasted a market
share of about 8% in 2020 whereas UBER Eats controlled about 23% of the market share at that
point, combining the business would help to cut administrative and technology related costs
significantly. Additionally, removing a competitor from the market would improve pricing power, which could
help lead to higher discounts and incentives for users, resulting in higher user retention rates. The
combination therefore maximizes shareholder value as consumers get more options and
restaurants get more exposure resulting in improved bottom lines. UBER and Postmates have
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