2Project_Charter
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School
Florida State College at Jacksonville *
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Course
2582
Subject
Industrial Engineering
Date
Jan 9, 2024
Type
docx
Pages
3
Uploaded by MateJellyfishMaster2511
Project Charter
Project Serial Number:
Title of Project
:
DesignHub Website Redesign
Start Date
: October 22, 2023
Finish Date:
January 31, 2024
Project Manager
:
Total Cost (+/- 10%):
$15,000
ROI (+/- 10%):
300%
Payback Point (+/- 10%):
< 2 years
Project Purpose or Justification
: The primary objective of this project is to drive substantial growth in
website traffic, resulting in increased business opportunities and revenue. To achieve this goal, we are
transitioning from a basic HTML website to a well-crafted, interactive site and concurrently launching
strategically targeted advertising campaigns. This strategic move is designed to enhance our online
presence, enabling more effective engagement with our target audience. The introduction of interactivity
on our website promises an enriched user experience, while our precision-targeted advertising efforts will
attract a greater influx of potential clients. We anticipate a noteworthy return on investment from this
initiative, which will further establish our position in the competitive graphic design market.
Measurable Project Objectives:
The objectives of this project are to increase revenue by 300% in the first
year of operation with an approximate 200% increase annually. We also look to see a 125% increase in
traffic to the website within the first year, with a 50% increase in traffic annually.
High-Level Requirement:
The deadline for each phase of the project must be met to move on to the next
phase. There must be a project manager, with respective leaders to each task monitoring the project and
ensuring progress is being made.
Summary of Milestones:
Deliverable
Deadline
Who is responsible
Project Initiation
October 29, 2023
Project Manager
Website Assessment
November 5, 2023
Website Assessment
Front-End Development
November 26, 2023
Front-End Developer
Back-End Development
December 17, 2023
Back-End Developer
Content Creation and
Optimization
December 24, 2023
Content Writer
Security Enhancements
December 31, 2023
Security Specialist
Quality Assurance
January 7, 2023
QA Tester
User Testing
January 14, 2024
QA Tester
Advertisement Campaign
Setup
January 15, 2024
Content Writer
Advertisement Launch
January 23, 2024
Content Writer
Launch and Monitoring
January 31, 2024
Project Manager
Success Criteria (Sponsor Acceptance Criteria): The project will be successful if a 100% increase in
revenue is seen after the first month of project completion. The project must ensure to follow Web
Content Accessibility Guidelines (WCAG). The success of the project must ensure completion of the
website within 12 weeks and completion of the following ad campaign by the end of January.
High-level risks:
Risk
Mitigation Strategy
Technical issues such as migration problems,
third-party integration issues, or unresolved
bugs
Create data backup and rollback plans if issues arrive.
Budget and deadline overrun
Weekly progress updates will be made accessing
budget and project progress
Budget Summary:
Budget Category
Source
Cost
Front-end Development
Responsive design
and UI/UX
enhancements
HTML, CSS and JS
development
Cross-browser
compatibility
$2,000
Back-end Development
Server setup and
configuration
Database
development
User authentication
and authorization
$3,000
Security
SSL certificate
purchase and setup
Security plugins and
configurations
$1,500
Testing and Quality Assurance
Testing for
functionality,
performance, and
security
Bug fixes and
improvements
$1,500
Content Creation and
Optimization
Creation of high-
quality, SEO-
optimized content
Blog posts, product
descriptions, or other
content
Creation of images,
infographics, and
videos to enhance
content
Tools for keyword
research, analysis,
and optimization
$2,250
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