The Fast-Food Contamination Scare:
In a situation reminiscent of Chipotle's E. coli outbreak in 2015, a popular fast-food chain is linked to multiple cases of foodborne illnesses. The crisis unfolds as the media exposes the extent of the contamination, leading to a widespread public outcry and declining sales. The company must shut down numerous locations for sanitation and rebranding efforts.
Instructions
Write a 1-2 page Crisis Communication Plan for your chosen scenario that addresses the following:
The Crisis
Identify the crisis and explain why it is an issue. Be sure to identify ALL affected groups (e.g. employees, customers, stakeholders).
Discuss how the damage will be assessed and explain how the damage will be fixed. Provide a rationale for your response.
The Plan
Identify the individuals who will be responsible for communication and explain who needs to receive information about what is happening and why they need to receive information. Provide a rationale for your response.
Provide instructions on how to talk about the crisis with all concerned parties (employees, customers, and stakeholders).
The Result
Review the crisis and discuss how the crisis could have been prevented. Provide suggestions for preventing a similar crisis in the future. Provide a rationale for your response.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the
Library site
for all support. Check with your professor for any additional instructions.
