Netflix, Inc. Value Chain Analysis
Netflix, Inc. – Value Chain Analysis
Firm Infrastructure
Netflix has a strong firm infrastructure. Human resources, finance, management, legal, quality management, etc., are all handled effectively.
HR Management
Netflix has an inclusive, diverse workforce that allows employees to contribute to the decision-making process. They have a relaxed work atmosphere that doesn't have many restrictions if the employees complete their tasks efficiently and effectively.
Tech Development
To remain at the top of its industry, Netflix must constantly stay on top of tech development. Netflix invests a great deal in research and development to meet this need.
Procurement
Netflix has production deals with many big-name production companies and actors/actresses. They also produce content "in-house," which gives them unique programming.
Inbound Logistics
Operations
Outbound Logistics
Marketing & Sales
Services
Netflix has production deals with many big-
name production companies and actors/actresses. They also produce content "in-
house," which gives them
unique programming, has
lower costs, and doesn't have copyright restrictions.
Netflix manages its servers. It
uses cloud-based programs to host streaming content. Viewers use their own devices to view desired content.
To stream content, Netflix offers mobile applications, a website, and other technology (TV, Casting to a device). The cloud infrastructure allows Netflix to provide fast download and streaming times.
Netflix has been in business for over 25 years. This time has allowed Netflix to become a household name in
many cases. It offers a 1-
month trial. They have ads on
many popular websites. They offer multiple subscription types, allowing a few budgeting options for the consumer. Netflix offers 24/7 customer service to its subscribers. It offers a DVD delivery service and several cost-
based streaming plans for customers’ unique needs.
Netflix operates
in a manner that
allows it to
remain at the
top of its market
and to maintain
a high profit
margin
