GOOGLE ANALYTICS 4: FLOOD IT! MOBILE APP
Overview
LEARNING OBJECTIVES
●
Practice navigating Google Analytics 4.
●
Answer business questions using Google Analytics 4 data.
●
Interpret mobile app analytics and provide performance insights.
RECOMMENDED STUDENT PREPARATION
●
Read Chapter 11: “Mobile App Analytics.”
BACKGROUND
Mobile apps are an integral component of owned media. Mobile app marketing technology tools collect critical digital marketing data. Armed with mobile app analytics data, s drive better results for businesses.
For this assignment, have students explore the popular mobile app analytics tool Google Analytics 4 via a demo account. The demo account reports actual mobile app analytics data for the mobile app Flood It! (
Android
and iOS
). Students should explore both the Google Analytics 4 demo account and the Flood It! mobile app to better understand how data flows from a mobile app into Google Analytics 4.
Instructions
Set the due date for this assignment after students have read “Digital Marketing Analytics” Chapter 11. Have the students follow the instructions for this assignment available in the “Student Resources” section of this chapter in Edify. Below are the student instructions for your reference.
You have been hired as a digital marketing for Flood It!. Please get familiar with your employer by exploring their mobile app, Android
and iOS
.
Flood It! is a real puzzle game in which you have to flood the whole game board with one color in fewer than the allowed steps. Flood It! has Google Analytics 4 implemented. The mobile app data is
flowing to the Google Analytics 4 demo project. The data available is typical of what you might see for a gaming app with in-app purchases.
