MIS Test 1

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University of Southern California *

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360

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Information Systems

Date

Feb 20, 2024

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pdf

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10

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MIS 311 – Exam 1 Fall19 • Question 1 0.25 out of 0.25 points Shawn McGill is on the executive board for ABC pharmaceuticals. The company produces the number one selling cancer fighting drug on the market. Due to its incredible success ABC pharmaceuticals has decided to increase the cost of the drug from $8 a pill to $15 a pill. Which force is ABC pharmaceutical using to increase its drug price? Correct Answer: Supplier power. • Question 2 0.25 out of 0.25 points The local florist in town is Cheryl who has been in business for over 20 years. Recently, Cheryl has noticed several complaints about delivery errors. Cheryl decides to investigate the errors in her business delivery process and finds that most of the inaccuracies occur during order taking. Cheryl decides to implement an electronic ordering system to help improve order efficiency and effectiveness. What method did Cheryl follow to solve her delivery issues? Correct Answer: Modeled the As-Is process, fixed the errors, and then created the To- Be process • Question 3 0.25 out of 0.25 points Which of the following is a challenge facing an ebusiness? Correct Answer: Managing consumer trust • Question 4 0 out of 0.25 points A transaction processing system (TPS) is the basic business system that assists operational level analysts when making structured decisions. Which of the below is not an example of a TPS? Correct Answer: Comfort Dental's patient diagnosis system • Question 5 0.25 out of 0.25 points Which of the follow represents a form of disruptive technology? Correct Answer: All of the above are included • Question 6 0.25 out of 0.25 points Cheryl is the operations manager for Nature's Bread Company, which specializes in providing natural products for health conscious individuals. Cheryl is responsible for compiling, analyzing, and evaluating daily sales numbers to determine the company's
MIS 311 – Exam 1 Fall19 profitability and forecast production for the next day. Which of the following is an example of a piece of data Cheryl would be using to successfully perform her job? Correct Answer: Craig Newmark is customer number 15467. • Question 7 0 out of 0.25 points Before starting a new business, Jason wants to analyze which strategy would be appropriate for his business to enter a new market. Which of the following business strategy analysis methods is needed? Correct Answer: Porter's Three Generic Startegies • Question 8 0.25 out of 0.25 points Which of the following represents the definition of a variable? Correct Answer: A data characteristic that stands for a value that changes or varies over time. • Question 9 0.25 out of 0.25 points Drew Savage is an MIS manager for an international consulting firm. Drew travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Drew using to measure his system? Correct Answer: Efficiency metrics • Question 10 0.25 out of 0.25 points Which of the following would be considered business intelligence? Correct Answer: Due to Galaxy's fragile screen and Apple's introduction of a new iPhone, Samsung suffered an enormous decrease in sales in the 3rd quarter • Question 11 0.25 out of 0.25 points What is the concept that explains organizations that store huge amounts of data, but struggle to convert it into meaningful context? Correct Answer: Data rich and information poor • Question 12 0.25 out of 0.25 points
MIS 311 – Exam 1 Fall19 Cheryl Steffan is the operations manager for Nature's Bread Company, which specializes in providing natural products for health conscious individuals. Cheryl is responsible for compiling, analyzing, and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day. Which of the following is an example of knowledge that Cheryl would be using to successfully perform her job? Correct Answer: Best-selling product changes when Tony the best baker is working • Question 13 0 out of 0.25 points According to Guest Speaker, Michael Milutis, "what is the defintion of a person's brand"? Correct Answer: A forward looking artifact • Question 14 0.25 out of 0.25 points What type of revenue generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms? Correct Answer: Adwords • Question 15 0.25 out of 0.25 points What is the purpose of a "Smart City"? Correct Answer: All of the above • Question 16 0.25 out of 0.25 points When evaluating the business value of disintermediation the more ________ that are cut from the distribution chain, the lower the product price. Correct Answer: Intermediaries • Question 17 0.25 out of 0.25 points John Cleaver is the CEO of Tech World, which is a retail store that sells computers, monitors, cameras, televisions and many other electronic products. John and his executive team are meeting to brainstorm new ideas on how to grow the business. One idea is to mimic a competitor's product that is attempting to sell a new product in a different industry. After performing a Porter's Five Forces analysis John determines that all of the forces are high in this new industry. What should John do? Correct Answer: Not introduce the product because all five forces are strong and this would be a highly risky business strategy.
MIS 311 – Exam 1 Fall19 • Question 18 0.25 out of 0.25 points Strategic alignment occurs _____? Correct Answer: when the IT strategy supports the business strategy • Question 19 0 out of 0.25 points Several factors can accelerate the need for a company to make business improvement processes. What is the most prevalent factor? Correct Answer: Technology • Question 20 0 out of 0.25 points Which company represents a successful transformation of its business through a SWOT analysis? Correct Answer: Netflix • Question 21 0 out of 0.25 points Sandy Fiero works as the Chief Knowledge Officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value? Correct Answer: The primary value activity outbound logistics. • Question 22 0.25 out of 0.25 points Which of the following makes NYC more of a "Smart City"? Correct Answer: LinkNYC • Question 23 0.25 out of 0.25 points Which of the following statements is true? Correct Answer: MIS enables business success and innovation • Question 24 0.25 out of 0.25 points Assume you are in the business of producing and selling cars. If you could produce more cars with the same input what would happen to your productivity and profits assuming the price of your cars remains the same? Correct Answer:
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