RMT340_ProductPitch_F22_updated (1).docx

Product Pitch: Features & Benefits Assignment Template Name: Brynne Phillips Date: 11/21/23 *Before beginning this assignment, please review the articles provided in the assignment instructions.* *Use and submit this template to earn assignment credit. Grammar and punctuation count towards your grade. SECTION ONE: Product Selection (See sample provided in module) Purpose of Section: Each student will be required to deliver an individual product sales pitch. This section will guide you through the process of selecting a product. Before you begin this section :  Conduct research online and find a product you do not currently use but are interested in using. Perhaps it is a product that a friend or acquaintance uses. Refrain from using a product you have used for previous RMT 340 assignments Step 1: Complete the following:  Product: JBL Charge 5  Product Price: 179.95  Product/Company Website: https://www.jbl.com/bluetooth-speakers/CHARGE5-.html? dwvar_CHARGE5-_color=Black-AM-Current&cgid=bluetooth-speakers Step 2: Copy & paste a picture of your product. Step 3: Copy & paste Product Features.  JBL PartyBoost  IP Code - IP67  Charging cable  Powerbank

 Waterproof  Wireless  Rechargeable battery  Bluetooth  IP67 Step 4: THREE Product Ratings & Reviews with websites/sources: (use three different sources; see example provided). Review #1 https://www.amazon.com/JBL-CHARGE-Portable-Bluetooth- Waterproof/dp/B08X4YMTPM/ref=sr_1_1_sspa? hvadid=557137938714&hvdev=c&hvlocphy=9033489&hvnetw=g&hvqmt=e&hvrand=1821184117551 7825810&hvtargid=kwd-337077615109&hydadcr=5651_13158745&keywords=jbl%2Bcharge %2B5&qid=1700619575&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1 Review #2

https://www.jbl.com/bluetooth-speakers/CHARGE5-.html?dwvar_CHARGE5-_color=Black-AM- Current&cgid=bluetooth-speakers Review #3

https://www.bestbuy.com/site/reviews/jbl-charge5-portable-waterproof-speaker-with-powerbank- black/6454256#tabbed-expertreviews SECTION TWO: Product Features and Benefits Purpose of Section: Each student will be required to deliver an individual product sales pitch while selling the benefits, not just the features, of the product selected above. This section will give you a framework for your final product pitch. Before you begin this section, conduct a textbook review:  Review the Sales Dialogue in Exhibit 6.4, pages 139-140  Review Learning Objectives 6.3-6.6, pages 138-146 Step 1: Features and Benefit. Using the table below, make a list under “Features” column. Write everything the product offers. You can add lines to the table as necessary. Then, list all the corresponding “Benefits” in the Benefits column. Remember, benefits showcase WHY that particular feature is important and tells the customer HOW this product will solve a problem they may have. For example, a benefit might be saving the customer time…BUT it is your job to expand on that benefit and tell them HOW the product will save them time. What does that feature mean for them? It might mean different things for different types of customers. **If you find it tricky, add the words ‘which means that…’ to the end of your feature, and then complete the sentence. If a certain feature doesn’t mean anything to the customer, then it’s not really worth bothering them about, is it? FOR EXAMPLE: If a feature of the product is that the product is cordless , state how this will help the potential customer. Do they have kids? Then it is a safety benefit…helps keep their kids safe from tripping while allowing you to chat and make dinner. Does their job require them to move around a lot? Then this product allows the customer to be more efficient and multitask. Connect the dots for the customer. FEATURES BENEFITS (BE SPECIFIC!) 1. Waterproof Design A waterproof construction makes the speaker suitable for use near pools, at the beach, or during rainy weather. This feature adds

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