Assignment - EVA Pitch Paper
.docx
keyboard_arrow_up
School
Towson University *
*We aren’t endorsed by this school
Course
320
Subject
Information Systems
Date
Dec 6, 2023
Type
docx
Pages
1
Uploaded by Kdrtowson
Assignment: Mini-Exploratory Data Analysis (Pitch Paper)
The task in this assignment is to use Tableau to form the basis of your pitch presentation by answering a
specific question about a data set of your choice. After answering the question you should create a final
visualization designed to present the “pitch” to others, and invite further exploration and analysis of the
data. You should maintain a digital notebook (in Word) that documents the questions you asked and the
steps you performed from start to finish. The goal of this assignment is to understand better the process
of using visualizations to perform exploratory data analysis, and to form a basis of your pitch presentation.
Step 1. Pick a domain and data set that you are interested in (this is your pitch topic)
◦
Peruse the Internet to find data that supports your pitch topic. There are many open data repositories
as well as a library of data resources provided by Tableau. This analysis is preliminary; you only
need to find data that can be visualized to persuade your audience this is a topic worth exploring.
Step 2. Pose an initial question that you would like to answer that supports your pitch.
◦
For example: Is there a relationship between melting point and atomic number? Are the brightness and
color of stars correlated? Are there different patterns of nucleotides in different regions in human
DNA? How meaningful is Twitter in predicting election outcomes?
Step 3. Assess the fitness of the data for answering your question.
◦
Inspect the data--it is invariably helpful to first look at the raw values. Does the data seem appropriate
for answering your question? If not, you may need to start the process over. If so, does the data
need to be reformatted or cleaned prior to analysis? Perform any steps necessary to get the data
into shape prior to visual analysis.
Exploratory Analysis Process
After you have an initial question and a dataset, construct
one complete and compelling
visualization
that provides an answer to your question. As you construct the visualization you will find that your
question evolves - often it will become more specific. Keep track of this evolution and the other questions
that occur to you along the way. Once you have answered all the questions to your satisfaction, think of a
way to present the data and the answers as clearly as possible.
Maintain a notebook of what you did to construct the visualization and how the question evolved. Include
in the notebook which data set you chose; describe any transformations or rearrangements of the dataset
that you needed to perform. In particular, describe how you got the data into the format needed by the
visualization system. Keep copies of any intermediate visualizations that helped you refine your question.
After you have constructed the final visualization, write a caption and a paragraph describing the
visualization, and how it answers the question you posed. Think of the figure, the caption and the text as
material you might include in a research paper. Although this project is focused on visual analysis and
your ability to use data and visualizations to answer a business question, the expectation is that your
visualization itself will conform to best practices. Use design elements, titles, labels, etc. properly.
Grading Criteria
(50 points)
Each submission will be graded based on the analysis process and final visualization used in your pitch.
◦
Clear, compelling pitch topic idea
◦
Clear question applicable to the chosen data set
◦
Clear explanation of data exploration process
◦
Image answers the chosen question in a compelling manner
◦
Visualization can function as a "stand alone" figure
◦
Expressive and effective visualization, good choice of visual encodings
◦
Appropriate caption, labels and description
Please submit the following files in Blackboard:
◦
A copy of your final visualization
in a standard image file format (JPG/PNG).
◦
An exploration notebook in doc or docx format
.
Discover more documents: Sign up today!
Unlock a world of knowledge! Explore tailored content for a richer learning experience. Here's what you'll get:
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help